1. CURRICULAM VITAE
ARSHAD JAMAL
+966- 0509773455
E-mail: arshadjamal870@yahoo.com
CAREER OBJECTIVE:-
Seeking a challenging position in Sales as Area Sales Manager where I can incorporate my skills and
talents. I am highly motivated sales professional with skill and strategy planner, having strong leadership
qualities. At this point of my career, I am looking new challenges and avenues for learning and growth.
PROFESSIONAL EXPERIENCE:-
Presently working in International Specialized Store Company- (ISSCO) a group of Al Sadhan Trading Co.
well knows leading chain of supermarket in Riyadh. As Product distribution Manager for New Zealand Ice
Cream division.
Almost 12 years experience (From June 2003 till March 2015) in National Factory For Foodstuff
Production-Al-Waha Juice Company as Senior Sales Supervisor based in Riyadh-Saudi Arabia.
1) ISSCO (International Specialized Store Company)-A Group of Al Sadhan Trading-well has known a chain
of supermarket in Riyadh. ISSCO is trading company having distributorship with many national or
international brands. Such as Crocks- footwear, Hunkemoller- lingerie, ZERGA- female ornaments,
SAGA- luggage, NOUBA-Female makeup, New Zealand Natural Ice Cream. All brands has own store in
the biggest mall of Riyadh and across the kingdom. I joined this company as Product Distribution
Manager for New Zealand Natural Ice Cream on 20th
April-2015. I was given challenge to start the
HORECA sector, after joining four months; I started business with many international and local five star
hotels in Riyadh, as well as some international chain of Restaurant.
We import New Zealand Natural Ice Cream from New Zealand, which comes in 9 Liters Pack only. Today our
distribution is going to be increased day by day and also we have started many franchise stores in kingdom.
Our next plan to target Retail and Modern Trade sector with the competitive packing. I report directly to
General Manager.
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2. 2) National Factory for Food Stuff Production (Al Waha Juice, Riyadh, Saudi Arabia) A Group of
Suleiman Abdul-Aziz Al-Rajhi & Sons based in Riyadh. The leading manufacturer of all kinds of long
life Juice Company such as (tetra pack, aluminum cans, PET, Glass Bottle) of Saudi Arabia, having
export and local business where I am working as Key Account Sales Supervisor handling hyper
and super market. The leading chain of supermarket in the Kingdom, such as Carrefour, Panda,
Othaim, Omar Ali Balsharaf Group, along with Al Jazera, and Hotels. I joined this company in June
2003 as a Sales Representative and was promoted in April 2004 as Key Account Sales
Representative. In December 2009 I was promoted as Senior Key Account Sales Supervisor for my
hard working and excellent achievement in this sector. I worked almost in this company 12 years.
I left this company in March-2015.
JOB RESPONSIBILITY:-
Achievement of target and collection. Building customer satisfaction through quality service and value.
Managing market information and measuring market segmentation. Analyzing ROI (Return on
Investment) to potential customer on quarterly or half yearly basis. Utilizing market budget to right
customer on right time. Creating market penetration during sales promotion to increase sales and
products awareness. Making effective consumer promo plan which refers non media such as Below-the-
Line-Activity for creating product awareness and brand loyalty. Arranging free sampling distribution and
testing for target new mass audience. Focusing on to increase distribution level and sales growth.
Benchmarking on competitors activity throw the financial resources and product strategy. Handling
Sales Representative and merchandising team, giving their route plan, cross checking products, brand
wise such as product availability, product movement, product display in competitors category. Focusing
on 100% availability, visiting potential customers. Motivating sales and merchandising team and
encouragement. Arranging meeting all members of groups on weekly basis and sharing their ideas and
generating a variety of possible solution on current market exploration
ACHIEVEMENT AFTER JOINING:-
I joined this company in June 2003 as a Sales Representative handling Super market, hyper market, and
merchandiser team, during working gave 100% business and sales growth as well as collection by yearly
sales evaluation. I have been identifying new prospective and potential area and started the most
prestigious and competitive sector as hotel industry in Riyadh. And gave 90% business of four & five star
hotels with my hardworking and full dedication. In 2004 I was promoted as a Key Account Sales
Representative. I have ability, skill and strong leadership qualities to accept any kind of challenge.
Presently handling two sales Representative for key Accounts, Four Van Salesman for Retail & Three
merchandisers.
Successful Launching of Juice Dispenser (Krogab UK Limited)
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3. The National Factory for Foodstuff Production has signed an exclusive distribution agreement with
Krogab UK Ltd, A leading supplier of beverage drinks equipments. These machines are uniquely
designed to add the required amount of chilled juice and water at the touch of a button. It always serves
a fresh, delicious and refreshing juice every time. This is a right beverage solution for you.
Juice Dispenser
The krogab juice dispenser machine is fully automatic which comes in different size. The machine has
capacity to dispense from 120 to 180 Liters. You can serve 3 kinds of juice at one time together with
chilled water. This machine is very attractive, made with stainless steel, and very easy to clean and
operate.
Full Fruit Juice in box
This full fruit juice in box comes in 10 Ltr packs (aseptic bag) and capacity to dispense 60 Ltr.it contains
100% juice which is squeezed from fresh fruits. There is no added color and preservative. Full Fruit juice
has various flavors and it is packed in UK. The advantage of juice is less distribution cost, ambient
storage, no fridge space, 9 months shelf life, space and time saving, wasting and hassle.
Job Responsibility
I am leading this project independently and we are running successfully in Riyadh region with the
installation of 62 machines in hotels, 4-5 Star. Café shop, Hospital, University and Restaurant. In January-
2015, we have moved to Jeddah & Makkah
3) Priya Gold Biscuits & Confectionery Company: - Muzaffarpur north Bihar in (India) the leading
manufacturing company of all kinds of confectionery Items such as Biscuits in different flavors,
chocolates and pickle. I joined this company in January 1999 as a Sales Representative
Muzaffarpur North Bihar. I was handling whole sellers and Retailers, responsible for taking order
and delivery with payment collection. Focusing on achievement of target and payment collection,
increasing distribution level. Arranging all kinds of marketing campaign such as free sampling and
testing with the help of merchandiser team. I was reporting to Sales Manager. I left this company
in March 2000.
4) Western Food Enterprises:- Mumbai in (India) the leading manufacturer company of all kinds of
confectionary items such as biscuits, cookies chocolate, candy and pickle. I joined this company
in March 2002 as a Sales Officer, handling Retailers, Hotels, and whole sellers. Responsible for
order and collection of payment. Focusing to maximize sales, 100% availability of all range of
product, arranging advertising campaign in the market such as poster, banners, free distribution
of sampling and testing, Also handling merchandiser team and giving their daily route plan. I used
to report Area sales manager.
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4. SKILLS:-
 Maximize business volume and merchandising opportunities in designated
hypermarket/supermarket and business territories.
 Manage promotional budgets effectively and efficiently to gain competitive advantage.
 Plan and implement promotional activities.
 Exceptional sales and negotiation skills.
 Excellent interpersonal and communications skills.
 Winning attitude and result oriented.
 Strong training, mentoring, coaching and leadership skills.
 Preparing all required reports related to sales, marketing feedback, sales campaign and
advertising campaign.
 Meeting clients and suppliers to find out about their product or service.
 Developing ideas for marketing strategy and campaigns.
 Researching the market, consumer attitude and competitors.
 Building customer satisfaction through quality and services.
ACADEMIC INFORMATION
B.A Honors in 1996 from B.H.U University, Banaras (up) India.
COMPUTER SKILLS: - : Micro soft office
PERSONAL DETAILS:-
DATE OF BIRTH : 24 October 1976
MARITAL STATUS : Married
RELIGION : Islam
NATIONALITY : Indian
PERMANENT ADDRESS : Moh: Mandai, Post, Sasaram, And Dist- Rohtas
Pin (821115) Bihar, India
LANGUAGES KNOWN : Excellent Command over English Spoken
And Written and Arabic Spoken.
PASSPORT DETAILS : F 2590963, RIYADH, (KSA)
DATE OF ISSUE : 30 JULY 2006
HOLDING VALID SAUDI DRIVING LICENCE
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