This document discusses social networking sites and their impact on communication. It notes that sites like Facebook and MySpace have replaced more traditional forms of communication like phone calls and emails with features like instant messaging and wall posts. These sites consolidate communication tools in one place, promoting fast and frequent interaction. However, it also notes potential downsides like personal information being misused and teens facing repercussions from posts. The document also provides an overview of popular social media sites, compares features of top social networking sites, and offers tips for using social media marketing on social networks.
2. Introduction• To our generation Social Networking Sites are part of
everyday life. Sites such as MySpace, Facebook, Xanga, and
programs such as iChat, AIM, and Adium have revolutionized
the ways in which people communicate. It used to be that e-
mail had replaced traditional mailing systems, but now
instant messaging replaces phone calls and wall posting
replaces even e-mails.
• Social Networking Sites bring together resources
such as email, instant messaging, etc. in one place.
The conveniency of this promotes fast and
frequent communication. Facebook, for example,
houses a version of email, instant messaging, quick
message posting, discussion forums, picture
albums, alendar and social information updates
(mini-feed).
3. Introduction
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4. Background Information
• Social networking sites have morphed into a
mainstream method for teens and adults to
exchange information about themselves,
share pictures and videos, and use blogs and
private messages to communicate with
friends, others who share interests, and
sometimes even the world-at-large.
• A few examples would be Facebook, Cyworld,
Xanga, MySpace, and Xiaonei.
5. Positive Aspects
• Social networking sites allow you to express
yourself and keep in touch with friends by
exchanging messages or comments and
posting personal profiles describing who you
are and your interests, blogs or online
diaries, photos, creative writing, artwork,
videos, and music.
• Instant Messaging (IM) and sharing online
profiles are popular forms of social
networking.
6. Criticism
• While these profiles help you connect and share
common interests, potential exploiters can and do
use these profiles to search for victims.
• Teens have been punished by their families; denied entry
into schools; and even not hired because of dangerous,
demeaning, or harmful information found on their personal
sites or blogs.
7. Websites for Social Media and
Social Networking
SOCIAL MEDIA SITES
•YouTube.com
•Flickr.com
•Wikipedia.com
•and all of the social
networking websites.
SOCIAL NETWORKING
SITES
• Facebook.com
• MySpace.com
• yahoo.com
• Tagged.com
• Friendster.com
• Orkut.com
8. Comparing Social Networking Sites
Site Features
& Ratings
Facebook.com MySpace.com Bebo.com Friendster.com
Rank? #1 #2 #3 #4
Rating? **** **** *** ½ *** ½
Profiles? *** **** *** ½ *** ½
Security? **** **** **** *** ½
Network
Features?
*** ½ *** *** **
Search? *** ½ **** ** ****
Support? **** **** *** ***
Age to Join? 13 years 14 years 13 years 16 years
Post Photos? Yes Yes Yes Yes
Post
Comments?
Yes Yes Yes Yes
Friends? Yes Yes Yes Yes
Blog or
Journal?
Yes Yes Yes Yes
9. Comparing Social Networking Sites
Site Features &
Ratings
Facebook.com MySpace.com Bebo.com Friendster.com
Privacy Settings? Yes Yes Yes Yes
Block Users? Yes Yes Yes Yes
Reporting
Abuse?
Yes Yes Yes Yes
Offer Safety
Tips?
Yes Yes Yes No
Chat Rooms? No Yes No No
Instant
Messaging?
Yes Yes Yes No
Personal Videos? Yes Yes Yes Yes
Classified Ads? Yes Yes Yes Yes
Groups? Yes Yes No Yes
User Forums? No No No Yes
Email Tech
Support?
Yes Yes Yes Yes
10. Preparing To Use Social Marketing
on Social Networks
Visit and familiarize
yourself with the
appropriate social
media and
networking websites.
Familiarize yourself with
the various site layouts,
media, and marketing
potential for your and
your organization.