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Washington Association Of Realtors Social Media Training


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Washington Association Of Realtors held a Social Media Training for their Association Executives. We discussed some of the types of content, tools available, and how they integrate into the whole plan. Additional slides were added to demonstrate the risks and best practices.

Published in: Real Estate, Business, Education
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Washington Association Of Realtors Social Media Training

  1. 1. Washington Association of REALTORS® Social Media Training<br />By Doug Devitre, CDEI<br />
  2. 2. Why Social Media?<br />FREE<br />Be found on internet<br />Answer frequently asked questions<br />Growing numbers<br />Decision makers participate<br />Outsourced<br />
  3. 3.
  4. 4.
  5. 5. Use of Social Network Web Sites by Age<br />Source National Association of REALTORS® 2007 Profile of Home Buyers and Sellers<br />
  6. 6.
  7. 7.<br />
  8. 8. Getting Started<br />
  9. 9. Social Media Profile Tracker Page<br />
  10. 10. Online Profiles to Create<br /><br /><br /><br /><br />www.Box.Net<br /><br /><br /><ul><li>
  11. 11.
  12. 12.
  13. 13.
  14. 14.</li></ul>Email - Username -Password<br />
  15. 15. Social Media Strategy<br />
  16. 16. Example RSS Feeds<br />Blog<br />Blog comments<br />YouTube <br />Twitter<br />Slideshare<br />Flickr<br />FriendFeed<br /><br />Google Calendar<br />
  17. 17. Why<br />Create self hosted blog<br />100% customizable<br />Embeddable widgets and IDX feed<br />Built in RSS feed<br />Pages, posts, and multimedia<br />Authorized users upload content<br />Easy to use<br />
  18. 18. Assign Responsibilities<br />
  19. 19. Responsibilities by Action<br />
  20. 20. Videos<br />
  21. 21. Pictures<br />
  22. 22. Events<br />
  23. 23. Blog Entries<br />
  24. 24. <br />Create profile<br />Finding contacts<br />Add connections<br />Choose websites<br />Recommendations<br />Group discussions<br />Q&A<br />Add applications<br />RSS<br />
  25. 25.<br />Largest online social network<br />Share videos<br />Share pictures<br />Share blog entries<br />Share what you are doing<br />
  26. 26. <br />Create a Profile<br />Follow People<br />Followers<br />Twitter Feed<br />Publishing your Twitter feed<br />
  27. 27. <br />Create a profile<br />Upload photos<br />Titles, descriptions, and tags<br />Photostream<br />Create photo sets<br />Batch and organize photos<br />
  28. 28. www.Box.Net<br />Create a profile<br />Create folders<br />Upload files<br />Sharing documents by email and hyperlinks<br />Embed widget to blog or website<br />
  29. 29. Add Social Media Profiles<br />
  30. 30.<br />Create a profile<br />Upload presentations<br />My Slideshows<br />Share presentations<br />Create a slideshow Presentation Pack<br />
  31. 31. <br />Create profile<br />Design the Channel<br />Upload video<br />Marketing videos<br />Playlists<br />Favorites<br />Subscriptions<br />Custom video players<br />
  32. 32.<br /><br />
  33. 33. Risks of Using Social Media<br />Social media can be taken out of context because it may reflect the personal opinions of an individual.<br />A reader may attempt to post a negative comment.<br />Staff members may disagree with content.<br />Some content may have to be approved by legal counsel.<br />
  34. 34. The quality control and risk management aspects of social media require staff to perform the following activities:<br />
  35. 35. Attend training on how to upload, optimize, edit, delete and publish all forms of social media content including written text, hyperlinks, videos, audio, PowerPoint presentations, photos, and online documents. Successful completion of training to perform necessary task will prevent common mistakes made in social media and how to minimize risk.<br />
  36. 36. Password-protect content specific to leadership members, staff, public, and consumers depending on the privacy, security, and protection of confidential documents.<br />Upload content specific to the tool <br />
  37. 37. Supply chief communications officer and IT network administrator with all usernames, passwords, profile URL, profile RSS feed and make administrator of all pages, groups, and online discussion boards.<br />
  38. 38. Each staff member and/or membership of leadership team are encouraged to subscribe to the master RSS feed to keep up to date on association discussion topics, articles and multiple streams of content delivery.<br />
  39. 39. Ensure that content is consistent with MLS rules and regulations, fair housing, Code of Ethics, WashingtonReal Estate Commission state license law and federal issues.<br />
  40. 40. Ensure that blog content complies with copyright, trademark, and other intellectual property issues.<br />
  41. 41. Read and approve supportive comments, statements that need clarification, or questions by readers.<br />
  42. 42. Comment on comments that need further clarification.<br />
  43. 43. Delete comments that are inappropriate or inconsistent with WAR’s communication objectives. When there is confusion to determine what is considered to be perceived to be an appropriate comment, the chief communication officer will have the final discretion to whether is it posted on a WAR sanctioned website.<br />