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Online identity and social media

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Michigan State University
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Social Media & Your Online Identity By Serena Carpenter Arizona State University
Previous Class ,[object Object],[object Object]
[object Object]
What is social media? ,[object Object],[object Object],[object Object],[object Object]
Types of social media (Antony Mayfield) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One-way Today, build relationships to get permission
Trust in spokesperson, U.S. 08, Edelman Trust Barometer Building Relationships
PR ,[object Object],[object Object],[object Object]
Blogger Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Social media release ,[object Object],[object Object],[object Object]
Social Media Press Release ,[object Object],[object Object],[object Object],[object Object],[object Object]
Digg (2004) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fark (1999) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sign up & Browse ,[object Object]
Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MySpace (2004) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Features Page Group Hosting a discussion Yes Yes Discussion form Yes Yes Multimedia Exchange Yes Yes Contact Members Yes (Updates) Yes (PM) Statistics Yes No Event invites Yes No Social ads Yes No Relationships Long-term Short-term Personal Google Indexing Yes No
ROI ,[object Object],[object Object],[object Object],[object Object]
Online Identity
Online Identity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Brand Statement ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
“ Google is the new resume” ,[object Object],[object Object],[object Object]
… and social media is becoming more impt. ,[object Object],[object Object],[object Object],[object Object]
Controlled Transparency ,[object Object],[object Object],[object Object],[object Object],[object Object]
… .which means regulations. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What can David do? ,[object Object]
Unique id ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Networking vs. Presence ,[object Object],[object Object]
You create content, you cannot fear posting information ,[object Object],[object Object]
Comments ,[object Object],[object Object],[object Object]
Advice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Some information from Dan Schwabel
Next Class ,[object Object],[object Object],[object Object]

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Online identity and social media

  • 1. Social Media & Your Online Identity By Serena Carpenter Arizona State University
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  • 6. One-way Today, build relationships to get permission
  • 7. Trust in spokesperson, U.S. 08, Edelman Trust Barometer Building Relationships
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  • 19. Features Page Group Hosting a discussion Yes Yes Discussion form Yes Yes Multimedia Exchange Yes Yes Contact Members Yes (Updates) Yes (PM) Statistics Yes No Event invites Yes No Social ads Yes No Relationships Long-term Short-term Personal Google Indexing Yes No
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Editor's Notes

  1. http://www.searchenginejournal.com Unlike groups, fan pages are visible to unregistered people and are thus indexed (important for reputaion management, for example); Pages are public, groups are about controlled participation (5000) Unlike pages, groups allow to send out “bulk invite” (you can easily invite all your friends to join the group while with pages you will be forced to drop some invites manually). Groups are thus better for viral marketing, meaning that any group member can also send bulk invites to the friends of his . Campaigns. Groups are generally better for hosting a (quick) active discussion and attracting quick attention. Groups are great for organizing on a personal level and for smaller scale interaction around a cause. Pages are better for brands, businesses, bands, movies, or celebrities who want to interact with their fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5,000 friend cap. http://www.facebook.com/pages/create.php
  2. http://mashable.com/2009/09/22/social-media-programs-roi/
  3. http://www.youtube.com/watch?v=oBADPyaZe_E
  4. Superscreen shot
  5. WSJ have to have permission to friend someone
  6. Reflection paper