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Social media and
personal identity;
the presentation of self online

Sue Watling
swatling@lincoln.ac.uk #suewatling

Centre for Educational Research and Development
University of Lincoln, UK

Social Work and Social Development: Action and
Impact
Stockholm 8-12 July 2012
Digital lifestyles
 Social impact of the internet
 Web 2.0 style environments

 Social Media

 User generated content

 ……and sharing
Digital Identities
 Social
       effect of the internet
 Permanent digital footprints
Misuse of personal information
 Inappropriate    sharing
     Embarrassment
     Professional damage
     Disciplinary procedures
     Suspension
     Job loss
Presentation of Self
 Erving Goffman (1959) Presentation of Self in
  Everyday Life
 Analogy of theatre and performance

 Roles based on social expectations

 Individuals anxious to make good
  impressions and avoid embarrassment
 Presentation of self online requires
  boundaries between personal and public
  personas
Digital Literacies




     Image from http://babyurl.net/names/baby-domain-name/establishing-a-babys-digital-identity-by-registering-their-domain-name
Lets keep talking…
Sue Watling
swatling@lincoln.ac.uk #suewatling
http://suewatling.blogs.lincoln.ac.uk
CERD
University of Lincoln
Lincoln
UK
LN67TS

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Social Media and Personal Identity Presentation Online

  • 1. Social media and personal identity; the presentation of self online Sue Watling swatling@lincoln.ac.uk #suewatling Centre for Educational Research and Development University of Lincoln, UK Social Work and Social Development: Action and Impact Stockholm 8-12 July 2012
  • 2. Digital lifestyles  Social impact of the internet  Web 2.0 style environments  Social Media  User generated content  ……and sharing
  • 3. Digital Identities  Social effect of the internet  Permanent digital footprints
  • 4. Misuse of personal information  Inappropriate sharing  Embarrassment  Professional damage  Disciplinary procedures  Suspension  Job loss
  • 5. Presentation of Self  Erving Goffman (1959) Presentation of Self in Everyday Life  Analogy of theatre and performance  Roles based on social expectations  Individuals anxious to make good impressions and avoid embarrassment  Presentation of self online requires boundaries between personal and public personas
  • 6. Digital Literacies Image from http://babyurl.net/names/baby-domain-name/establishing-a-babys-digital-identity-by-registering-their-domain-name
  • 7. Lets keep talking… Sue Watling swatling@lincoln.ac.uk #suewatling http://suewatling.blogs.lincoln.ac.uk CERD University of Lincoln Lincoln UK LN67TS

Editor's Notes

  1. Living in an increasingly digital society With digital ways of working, communicating, accessing information
  2. One huge social effect of the internet is the way in which anyone who uses creates a digital identity This identity is constructed from our online activities – So its important to be aware of how everything we do online leaves a permanent record
  3. Anything we post online can get misinterpreted, taken out of context, and made public in a way we never intended.
  4. Goffman used the analogy of the theatre - with individuals as actors on the stage – performing a variety of different roles based of social expectations Goffman says we are anxious to control or guide the impressions we are giving to others and we do this through the way we present ourselves – so its important to us to make the best possible impression But at the same time as we are doing this – we are also making judgements about others – based on their appearance and the clues they are giving about themselves As well as this process of making judgements – of making attributions - Goffman also believed when we’re socially interacting we’re particularly anxious to avoid embarrassment Today we not only have to manage face to face interaction – we also have to manage our digital identity as well – we have to be concerned about the way we present ourselves online This is particularly important with professional practice like social work And for who haven't had to think about the professional aspects of their online behaviours
  5. Embedding digital literacies into social work education and practice is becoming increasingly important Because careless online behaviours can ruin a professional career
  6. The social impact of the internet on all our lives is an increasingly important subject – in particular for social work education and practice Its not only about how we manage ourselves on line – its also about digital divides and the potential implications of digital exclusion for social work practice So we need to keep going the discussions about social media and its impact on social development