Social Networking For Business Students


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A presentation that I gave at the University of Montana in December on the importance of Social media marketing for business students.

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Social Networking For Business Students

  1. 1. Facebook for Fun and Profit:<br />Social Media Networking for Business Students<br />Scott Gray<br />December 9, 2009<br />University of Montana<br />
  2. 2. Who am i?<br />Scott Gray<br />Born in New Orleans, LA<br />Grew up in the South<br />Attended High School in Geneva, Switzerland<br />BA in CompSci from St. Mary’s College of Maryland in 04<br />MBA from the U of Montana in 09<br />Director of SEO Operations for Real Estate SEO Pros<br />Starting Website Clarity<br />Founder/CEO of EDEN Systems<br />Various Consulting gigs<br />EDEN<br />Systems<br />
  3. 3. What are we gonna talk about?<br />Introduction<br />Technology/Terminology Overview<br />Ground rules<br />Uses<br />General<br />Future Career<br />Job-hunting<br />Tips/Tricks & Resources<br />Questions<br />
  4. 4. Introductionor Why should we care about Social Media?<br />Years to Reach 50 millions Users:  <br />Radio: <br /> 38 Years<br />TV:<br /> 13 Years<br />Internet: <br /> 4 Years<br />Facebook added 100 million users in less than 9 months<br />
  5. 5. More Facts<br />80% Percent of companies use LinkedIn as a primary tool to find employees<br />25% of search results for the World’s Top 20 largest brands are links to user-generated content<br />34% of bloggers post opinions about products & brands<br />People care more about how their social graph ranks products and services  than how Google ranks them<br />78% of consumers trust peer recommendations<br />Only 14% trust advertisements<br />Social Media has overtaken porn as the #1 activity on the Web<br />
  6. 6. What Technologies?<br />Social Networks<br />Blog<br />Microblogs<br />Social Bookmarking<br />Social Media<br />Social Review<br />
  7. 7. Social Networks<br />What is a Social Network?<br /> “a website where one connects with those sharing personal or professional interests, place of origin, education at a particular school, etc.”<br />Some Examples:<br />Facebook<br />Linkedin<br />Myspace<br />Realtown<br />Academia<br />
  8. 8. Blogging<br />What is Blogging?<br />Another from<br />“To write entries in, add material to, or maintain a weblog.”<br />Examples:<br />Blogger<br />Tumblr<br />Wordpress<br />Typepad<br />Blogsmith<br />
  9. 9. Micro-Blogging<br />“A blog that allows up to 140 character long posts. Twitter is the most popular and allows text messaging for blog postings via cell phone.”<br />Examples:<br />Twitter<br />Jaiku<br />
  10. 10. Social Bookmarking<br />Let’s try wikipedia:<br />“a method for Internet users to share, organize, search, and manage bookmarks of web resources”<br />Which means?<br />Examples:<br />Stumbleupon<br />Digg<br />Slashdot<br />
  11. 11. Social Media Sharing<br />Web 2.0 sites where shared media is the primary focus of the site<br />What’s the difference?<br />Examples:<br />Youtube<br />Flickr<br />Vimeo<br />Deviantart<br />Slideshare<br />
  12. 12. Social Review<br />a web 2.0 site on which reviews can be posted about people, businesses, products, or services<br />So?<br />Examples:<br />Yelp<br />Zagat<br />foodbuzz<br />
  13. 13. Line Blurring<br />Social Media Graph<br />Very hard to draw firm lines<br />Twitter feeds pulled into Facebook, Facebook pulls into Linkedin<br />User Reviews on<br />Youtube videos inserted into blogs<br />
  14. 14. What are some good Ground Rules?<br />DON’T SPAM!<br />Seriously. I mean it.<br />Don’t Spam friend invites, retweet requests, blog comment requests, etc.<br />
  15. 15. Avoid Bandwagon-itis<br />Think before you jump on any social network<br />Myspace is great for music, not for accounting<br />Find content specific social networks<br /> is specific to education<br />Think about your ‘brand’<br />
  16. 16. Separation<br />Keep professional and personal separate<br />What is appropriate?<br />Think both Present and Future audience<br />Authenticity<br /><ul><li>Don’t be Fake
  17. 17. Don’t Lie
  18. 18. Don’t pass off other people’s work</li></li></ul><li>Add Value<br />Provide content people actually want to know about<br />Remember your audience/context<br />Facebook = pics of your dog at xmas<br />Linkedin = analysis of HP’s marketing<br />Also applies to blog comments, forum posts, tweets or status updates<br />
  19. 19. Is this stuff even useful?<br />It’s still networking!<br />Except on a MUCH bigger scale!<br />
  20. 20. Build your Audience<br />What does this mean?<br />Number of people who actively plug in to what you have to say<br />How do you do it?<br />Setup a twitter account<br />Setup a Blog<br />Any medium where you can disseminate information<br />Remember: Quality!<br />
  21. 21. Build your Brand Recognition<br />My Brand?<br />Your name/online identity<br />Increase the number of people who know you and what you do<br />How?<br />Become active in online communities<br />Comment on industry blogs & forums<br />Respond to tweets and retweet quality ones<br />
  22. 22. Expand your Job Feelers?<br />Huh?<br />The more active you are, the quicker you hear about jobs<br />People want to help each other, it’s human nature<br />The more humans who know you, the more they want to help<br />
  23. 23. Future career requirements<br />These technologies becoming common in workplace<br />Especially for international business & marketing<br />Innovative Solutions<br />Int’l Festival<br />Many CRM & management platforms now incorporate social media<br />Yammer is an example<br />
  24. 24. Job Searching Specifics<br />Different social norms<br />Calling a classmate you haven’t heard from in 10 years?<br />Linkedin<br />Professional groups<br />Shows connections to companies<br />Other’s blogs/tweets<br />Find industry leaders and become active in their audience<br />
  25. 25. Job Searching<br />Online Mentors<br />Use Linkedin to find mentors<br />Many people online are more than willing to help<br />Don’t be afraid to contact someone!<br />Worse case: no response<br />Best case: you now have a valuable contact<br />Remember: give them something<br />Blog<br />Twitter<br />Linkedin Profile<br />
  26. 26. What are Some Tips?<br />Add appropriate profiles to Biz Cards<br />And treat them as such!<br />College = Content Generator<br />Lots of papers can be spun for blogs<br />Link all of your social profiles/blogs/microblogs together<br />Add links in profiles to other appropriate profiles<br />Find Groups to join<br />Linkedin has tons of great professional groups<br />Get involved!<br />Don’t just read blogs, but comment<br />Check Settings<br />What can people see?<br />
  27. 27. What about Tricks?<br />Automated Content Distribution<br />Onlywire<br /><br />Social Aggregators<br />Hootsuite<br />Tweetdeck<br />Google Tools<br />Google Alerts<br />Google Live Search<br />Google Keyword Tool<br />Google Calendar<br />
  28. 28. What should You do as soon as You get home?<br />Create a blog<br />Tumblr<br /><br />Create your own with Godaddy<br />Buy a domain/url<br />Create appropriate network profiles<br />Join Groups<br />