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Taking Advantage of Social Media

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Titus Ferguson
Titus Ferguson

A highly interactive, three hour session on social media. What it is, what are the tools, and tips and techniques to succeed.

Technology
1 of 62
Taking Advantage of Social Media
What Will Do Today 1. What is Social Media? 2. Tools of the Trade 3. Case Studies and Practical Examples 4. Tips and Tricks to Succeed
Social Media
Social Media • What Is It? • Social Media is an umbrella term that defines the various activities that integrate technology, social interactions and the construction of words, pictures, videos and audio (wikipedia)
Why Should a Non-Profit Be Online? Social Media Is: • Affordable • Viral • Connecting • Reputation Building • A Radical Shift
Social Media
How Big?
Where Do We Start? P O S T
Socialgraphics 90:9:1
Technographics http://www.forrester.com/Groundswell/ profile_tool.html 14
So What Do We Use? • Blogs/Podcasts • Facebook / LinkedIn • Feeds • Twitter • Analytics • Tracking • Monitoring
Email and Usernames www.namechk.com
Blogs
Podcasts
Feeds
Facebook • 400 million active users worldwide. • 14 million are Canadian • 50% of users log on per day • Average of 130 friends per user
Facebook • Personal Profiles vs Groups vs Fan Pages • Facebook Events • Sharing Multimedia • Advertising • Facebook Connect • Applications • Privacy
Extending Facebook
34
Case Studies http://www.facebook.com/visit.longpoint http://www.facebook.com/ernstandyoungcareers http://www.facebook.com/cocacola
Twitter • Terminology • Best Practices • Real Time Searching • Applications
The Twitter Craze
@
#
RT
DM
Twitter Bird Credit: Freaky Frames
Case Studies
49
51
Connecting it All Together • Sentiment Monitoring • Stats and Data • URL Shortners • Policies
Sentiment Tracking
Know Your Audience 1. Observe 2. Interact 3. Create
Know Your Audience • Listen • Follow the conversation
Know Your Audience • Interact • Engage with them
Know Your Audience • Create • Produce engaging content
How to Create Content •Constantly •Consistently •Coordinated •Casually
Thank You!

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Taking Advantage of Social Media