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Taking Advantage of Social Media

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A highly interactive, three hour session on social media. What it is, what are the tools, and tips and techniques to succeed.

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Taking Advantage of Social Media

  1. 1. Taking Advantage of Social Media
  2. 2. What Will Do Today 1. What is Social Media? 2. Tools of the Trade 3. Case Studies and Practical Examples 4. Tips and Tricks to Succeed
  3. 3. Social Media
  4. 4. Social Media • What Is It? • Social Media is an umbrella term that defines the various activities that integrate technology, social interactions and the construction of words, pictures, videos and audio (wikipedia)
  5. 5. Why Should a Non-Profit Be Online? Social Media Is: • Affordable • Viral • Connecting • Reputation Building • A Radical Shift
  6. 6. Social Media
  7. 7. How Big?
  8. 8. Where Do We Start? P O S T
  9. 9. Socialgraphics 90:9:1
  10. 10. Technographics http://www.forrester.com/Groundswell/ profile_tool.html 14
  11. 11. So What Do We Use? • Blogs/Podcasts • Facebook / LinkedIn • Feeds • Twitter • Analytics • Tracking • Monitoring
  12. 12. Email and Usernames www.namechk.com
  13. 13. Blogs
  14. 14. Podcasts
  15. 15. Feeds
  16. 16. Facebook • 400 million active users worldwide. • 14 million are Canadian • 50% of users log on per day • Average of 130 friends per user
  17. 17. Facebook • Personal Profiles vs Groups vs Fan Pages • Facebook Events • Sharing Multimedia • Advertising • Facebook Connect • Applications • Privacy
  18. 18. Extending Facebook
  19. 19. 34
  20. 20. Case Studies http://www.facebook.com/visit.longpoint http://www.facebook.com/ernstandyoungcareers http://www.facebook.com/cocacola
  21. 21. Twitter • Terminology • Best Practices • Real Time Searching • Applications
  22. 22. The Twitter Craze
  23. 23. @
  24. 24. #
  25. 25. RT
  26. 26. DM
  27. 27. Twitter Bird Credit: Freaky Frames
  28. 28. Case Studies
  29. 29. 49
  30. 30. 51
  31. 31. Connecting it All Together • Sentiment Monitoring • Stats and Data • URL Shortners • Policies
  32. 32. Sentiment Tracking
  33. 33. Know Your Audience 1. Observe 2. Interact 3. Create
  34. 34. Know Your Audience • Listen • Follow the conversation
  35. 35. Know Your Audience • Interact • Engage with them
  36. 36. Know Your Audience • Create • Produce engaging content
  37. 37. How to Create Content •Constantly •Consistently •Coordinated •Casually
  38. 38. Thank You!

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