Email is not oging away, status updates are out of control and they need not be mutually exclusive. I compared the single malt scotch to blended as a parallel point for understanding how your company may see the world. Be respectful of those that are sharing and those that are not as we need everyone to work together. Presented at the Social Connections VIII Conference in Boston April 16, 2015

2. 2
SOCIALCONNECTIONS8April16-17,2015Boston
We LOVE our Sponsors, Go Talk to Them AFTER my Session

3. Keith Brooks
Professional Services Manager
@lotusevangelist
kbrooks@rockteam.com
About.me/keithbrooks
WHO
AM I?

4. SOCIALCONNECTIONS8April16-17,2015Boston
You can see that I
received an email from
"noreply" email address,
therefore, I can't reply
back to this email
address.
4
SAY
WHAT?
Can you create an address which catches
and truncate all received emails?
We want this to prevent bounces and
errors mails to the customer.

5. SOCIALCONNECTIONS8April16-17,2015Boston
5
SO
WHAT?
Blended
Email
Single
Malt
Status
Updates
Your
Company?

6. SOCIALCONNECTIONS8April16-17,2015Boston
6
SO
WHAT?
Blended
Email
Single
Malt
Status
Updates
Your
Company?

7. SOCIALCONNECTIONS8April16-17,2015Boston
90% of the whisky
consumed over
the world is
blended whisky.http://hubpages.com/hub/Single-Malt-Scotch-Whisky-vs-Blended-Whiskey
7
Really?

8. SOCIALCONNECTIONS8April16-17,2015Boston
Sysomos' Inside
Twitter("Inside Twitter: An In-depth Look Inside the Twitter World". Sysomos. 2009-06-10)
survey from 2009,
based on more than 11
million users, shows
that 10% of Twitter
users account for 86%
of all activity. –https://en.wikipedia.org/wiki/Microblogging
8

9. SOCIALCONNECTIONS8April16-17,2015Boston
February 2015:
Every 60 seconds on
Facebook: 510
comments are posted,
293,000 statuses are
updated…
(Source: The Social Skinny)
https://zephoria.com/social-media/top-15-valuable-facebook-statistics/
9
HOW
MANY?
421,920,000 Day
2,953,440,000 Week
11,813,760,000 Month
153,578,880,000 Year

10. The findings of a study by
Emily Pronin of Princeton
University and Harvard
University's Daniel Wegner
…suggests a link between
short bursts of activity and
feelings of elation, power
and creativity. -
http://www.wjh.harvard.edu/~wegner/pdfs/Pronin%20&%20Wegner%20(2006).pdf
10
WHY
Am I ?
SOCIALCONNECTIONS8April16-17,2015Boston

11. SOCIALCONNECTIONS8April16-17,2015Boston
In 1972….you spent ZERO
minutes on email!
In 2012 McKinsey Global
Institute says you spend 28%
of your day in it!
McKinsey’s report suggested that
workers could improve their email
productivity by 25-30% through
better use of social collaboration
platforms, buying back 7-8.5% of
their work week.Folders vs. search…..Which is better? Debateable
http://fortune.com/2012/10/08/stop-checking-your-email-now/
11
WE DO
WHAT!?

12. SOCIALCONNECTIONS8April16-17,2015Boston
In 2014, the business
world accounts for over
108.7 billion emails per
day!
By 2018, business email
will account for over 139.4
billion emails!
http://www.radicati.com/wp/wp-content/uploads/2014/01/Email-Statistics-Report-2014-2018-
Executive-Summary.pdf
12
How
Many?!

13. SOCIALCONNECTIONS8April16-17,2015Boston
Consumers are sending
and receiving fewer
emails and opting
instead for other forms
of communication such
as social networking
sites, instant messaging,
Mobile IM, and
SMS/text messaging.
http://www.radicati.com/wp/wp-content/uploads/2014/01/Email-Statistics-Report-2014-2018-Executive-Summary.pdf
13

14. SOCIALCONNECTIONS8April16-17,2015Boston
14
WE DO
WHAT!?
The Society for Personality and
Social Psychology (SPSP) showed
how Facebook offers a
dangerous medium for social
comparison.
People in that study with lots of
Facebook friends had lower self-
esteem, feeling worse about their
place in life and their
achievements…..
People with just a few Facebook
friends, viewing status updates
wasn't a problem.
http://www.livescience.com/18324-facebook-depression-social-comparison.html

15. SOCIALCONNECTIONS8April16-17,2015Boston
15
Thank
You!
“If an organization has its processes run through
their social network, it’s easy to see who is
completing the work and when.“
“High achievers become much easier to spot and
perpetual slackers will have a much more difficult
time sliding under the radar.“
“This kind of accountability may not be
extremely popular to begin with, but increased
transparency in how processes are handled, and
knowing exactly who does what, cannot be
anything but positive.”
http://smartsocialmedia.com/enterprise-social-media-collaboration-whats-and-whys/

16. SOCIALCONNECTIONS8April16-17,2015Boston
16
Don’t
Forget!
Tequila is the only way
to go
There is no right answer
WE make the world
around us better
Email serves a purpose
No Reply is no way to go

17. Resources for Labels, Stats and Board
1) http://www.personalisedwhiskystore.com/index.php?sid=sk80kpcrn75s932u95dkou0al2&a
gree=yes
2) http://experience.thefamousgrouse.com/store/personalised-label-maker
3) http://www.personalisedbottlelabels.co.uk/personalised-whiskey-labels.html
4) http://www.mybottlelabel.com/personalized-whiskey-labels-birthday-
gifts.php?keywords=personalized+whiskey+label+birthday+gift
5) http://shop.glengoyne.com/glengoyne-fifteen-year-old-personalised-highland-single-malt-
whisky#step-one
6) https://www.masterofmalt.com/personalised-whisky/
7) https://shop.glenfiddich.com/personalised-gifts/glenfiddich-personalised-18-year-old-
70cl#personalise
8) http://freelabelmaker.com/category/beverages/liquor/whiskey/
9) http://shop.tottenhamhotspur.com/product/spurs-personalised-label-and-blended-whisky-
%28pers%29/spursbwisk
10)STATS for FB, LI, Twitter, etc.. from this site: http://expandedramblings.com/index.php/by-
the-numbers-17-amazing-facebook-stats/3
Corkboard graphic from https://us.fotolia.com/Content/Comp/62075428
SOCIALCONNECTIONS8April16-17,2015Boston
17

18. SOCIALCONNECTIONS8April16-17,2015Boston
18
Thank
You!
Keith Brooks
@lotusevangelist
kbrooks@rockteam.com
About.me/keithbrooks