Why & how to become a social business

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Why & how to become a social business

  1. 1. arne.nielsen@no.ibm.com Foto: Studio Nordstrønen torsdag 16. mai 13
  2. 2. why howto become a social enterprise & torsdag 16. mai 13
  3. 3. but first.. torsdag 16. mai 13
  4. 4. some facts..torsdag 16. mai 13
  5. 5. 2,4Billion Internet Users Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report. torsdag 16. mai 13
  6. 6. Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report. 5Billion Mobile Users torsdag 16. mai 13
  7. 7. Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report. 1Billion Facebook Users torsdag 16. mai 13
  8. 8. Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report. 2,7Billion each day! torsdag 16. mai 13
  9. 9. Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report. 300Billion new every day! torsdag 16. mai 13
  10. 10. Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report. 200Million active users each month! torsdag 16. mai 13
  11. 11. Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report. 175Million every day! torsdag 16. mai 13
  12. 12. And.. torsdag 16. mai 13
  13. 13. Some of these are your employees.. torsdag 16. mai 13
  14. 14. ..and they use these tools in their daily work torsdag 16. mai 13
  15. 15. wether you like it or not torsdag 16. mai 13
  16. 16. but worst of all.. torsdag 16. mai 13
  17. 17. you do not have control and you can not stop it torsdag 16. mai 13
  18. 18. and, believe it or not: torsdag 16. mai 13
  19. 19. internet is here to stay torsdag 16. mai 13
  20. 20. and because humans are social the social collaboration are also here to stay torsdag 16. mai 13
  21. 21. so, you may as well start implementing social collaboration in your company NOW torsdag 16. mai 13
  22. 22. before you are left behind by your competitors torsdag 16. mai 13
  23. 23. But, I do have email! So has EVERYBODY else! torsdag 16. mai 13
  24. 24. Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report. 2,2Billon users! torsdag 16. mai 13
  25. 25. Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report. 144Billion sent every day! torsdag 16. mai 13
  26. 26. Royal Pingdom Blog: Internet World Stats, The Radicati Group, Netcraft, Facebook, Twitter, Google, Internet Trends 2012, Symantec Intelligence Report. 68,8 % Of all email is torsdag 16. mai 13
  27. 27. Does email really make your company more potent? torsdag 16. mai 13
  28. 28. And even worse! torsdag 16. mai 13
  29. 29. McKinsey Quarterly November 12 28 %Of the workday is used to work with email. torsdag 16. mai 13
  30. 30. McKinsey Quarterly November 12 13Hours per week is spent handling email. torsdag 16. mai 13
  31. 31. McKinsey Quarterly November 12 And you look and look for exactly THAT email! It cost you seconds, minutes, hours, days, months and years - all lost! torsdag 16. mai 13
  32. 32. McKinsey Quarterly November 12 torsdag 16. mai 13
  33. 33. Dear to do something new! torsdag 16. mai 13
  34. 34. McKinsey Quarterly November 12 « The work place is becoming more global, more virtual and more dispersed. Here, information can easily be silo-ed, slowing information exchange and making decision-making more cumbersome. However, our need for fast knowledge and quick solutions is increasing. Email just doesn’t work for these geographically and operationally isolated situations.» email is not enough torsdag 16. mai 13
  35. 35. But, I do have ! So does EVERYBODY else! torsdag 16. mai 13
  36. 36. McKinsey Quarterly November 12 ordinary social media is not enough torsdag 16. mai 13
  37. 37. But there is hope! torsdag 16. mai 13
  38. 38. whybecome a social company torsdag 16. mai 13
  39. 39. Social is important for business torsdag 16. mai 13
  40. 40. IBM internal research This is what users say torsdag 16. mai 13
  41. 41. McKinsey Quarterly November 12 25 - 30 %Wasted time for email to be saved by implementing modern tools for social collaboration. torsdag 16. mai 13
  42. 42. 25 %Increased Productivity McKinsey Quarterly November 12 torsdag 16. mai 13
  43. 43. 10 % Reduced cost when hiring new employees McKinsey Quarterly November 12 torsdag 16. mai 13
  44. 44. 15 % Reduced cost for training McKinsey Quarterly November 12 torsdag 16. mai 13
  45. 45. HigherMotivation gives higher revenue per employee 1) McKinsey, 2) ClikZ, 3)VCC case study, 4) Bain & Company, 5) The compelling returns from IBM Connections in support of social business Thought Leadership Whitepaper torsdag 16. mai 13
  46. 46. StrengthensInfluence, loyalty and customers buying decisions 1) McKinsey, 2) ClikZ, 3)VCC case study, 4) Bain & Company, 5) The compelling returns from IBM Connections in support of social business Thought Leadership Whitepaper torsdag 16. mai 13
  47. 47. BetterProfitability with increased service level and customers leaving 1) McKinsey, 2) ClikZ, 3)VCC case study, 4) Bain & Company, 5) The compelling returns from IBM Connections in support of social business Thought Leadership Whitepaper torsdag 16. mai 13
  48. 48. FasterInnovation brings products faster to market 1) McKinsey, 2) ClikZ, 3)VCC case study, 4) Bain & Company, 5) The compelling returns from IBM Connections in support of social business Thought Leadership Whitepaper torsdag 16. mai 13
  49. 49. Lower Cost per employee McKinsey Quarterly November 12 torsdag 16. mai 13
  50. 50. Lower Turnover of employees McKinsey Quarterly November 12 torsdag 16. mai 13
  51. 51. Higher Productivity throughout the organisation McKinsey Quarterly November 12 torsdag 16. mai 13
  52. 52. Higher Employee Enagement IBM internal user study 2011 torsdag 16. mai 13
  53. 53. Better Competivness! McKinsey Quarterly November 12 torsdag 16. mai 13
  54. 54. but then comes the question.. torsdag 16. mai 13
  55. 55. howto become a social enterprise torsdag 16. mai 13
  56. 56. Transparent Engaged Nimble torsdag 16. mai 13
  57. 57. Internal & External you must create... exeptional employee experiences exeptional customer experiences torsdag 16. mai 13
  58. 58. INTERNAL you must implement new tools and develop a sharing culture torsdag 16. mai 13
  59. 59. But, we do «share» documents! torsdag 16. mai 13
  60. 60. In this way? My Site Your Site This Site That Site Any Site Whatever Site Copy Copy Copy Copy Copy Original So tell me: Where is the correct version? torsdag 16. mai 13
  61. 61. Or in this way? My Files Everybody has the same version and all dialogues are visible for all! Only one copy with access and version control throughout the enterprise Original torsdag 16. mai 13
  62. 62. Do not only share documents Do share dialogues torsdag 16. mai 13
  63. 63. Dialogue on documents You learn easier, faster and more from dialogues than from the document alone! torsdag 16. mai 13
  64. 64. Collaborate on activities Gives you control of the business! torsdag 16. mai 13
  65. 65. Open discussion Gives you creative solutions! torsdag 16. mai 13
  66. 66. Share bookmarks Gives you access to sources! torsdag 16. mai 13
  67. 67. Social email Make you more productive at work! torsdag 16. mai 13
  68. 68. A mobile workplace Gives you access on all platforms! torsdag 16. mai 13
  69. 69. exeptional employee experience Creates engagement and lojalty! torsdag 16. mai 13
  70. 70. but even the best technology is not enough torsdag 16. mai 13
  71. 71. you must have management commitment and cultivate employees torsdag 16. mai 13
  72. 72. but when you succeed you win over competitors and make better profits torsdag 16. mai 13
  73. 73. EXTERNALLY you must implement new tools and create dialogue with your customers torsdag 16. mai 13
  74. 74. the good customer experiences Bonds customers to you! torsdag 16. mai 13
  75. 75. 5seconds ..to catch customers interest torsdag 16. mai 13
  76. 76. 5 torsdag 16. mai 13
  77. 77. 4 torsdag 16. mai 13
  78. 78. 3 torsdag 16. mai 13
  79. 79. 2 torsdag 16. mai 13
  80. 80. 1 torsdag 16. mai 13
  81. 81. 0 torsdag 16. mai 13
  82. 82. GONE! torsdag 16. mai 13
  83. 83. 30 %disappear and 50 % of them never returns torsdag 16. mai 13
  84. 84. how does that effect your company’s revenue and profit? torsdag 16. mai 13
  85. 85. you must tie your employees and your customers together in a sosial dialog torsdag 16. mai 13
  86. 86. B2B or B2C.. ..it is only P2P that matters torsdag 16. mai 13
  87. 87. future is SOCIAL it is up to you if you want to be part of it or be left behind torsdag 16. mai 13
  88. 88. Train leaves NOW! torsdag 16. mai 13
  89. 89. THANKS! Epost: arne.nielsen@no.ibm.com Telefon: +47 41535313 Twitter: @mynotesblog Blogg: www.mynotesblog.com torsdag 16. mai 13
  90. 90. FREE workshop Check how Social Business may change your company or organisation! Book a non-comittal FREE 3 hours workshop with your top management! Email: arne.nielsen@no.ibm.com torsdag 16. mai 13

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