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Libris 2010


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Marla Roberson and Kris Jones presentation "Adopting and Adapting New Tools to Meet Old Needs: The Effective Use of Social Media to Promote the Library”

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Libris 2010

  1. 1. Adopting and Adapting New Tools to Meet Old Needs: The Effective Use of Social Media to Promote the Library<br />Marla K. Roberson, MLIS<br />Tri-County Technical College Library Director<br />Kris Jones, MLS<br />York Technical College Library Director<br />
  2. 2. Twitter: Short, fast burst of info<br />
  3. 3. Twitter search: Library 5-13-10<br />
  4. 4. Blogs: more involved information delivery<br />Blogger:<br />Wordpress:<br />
  5. 5. Photo Sharing<br />Picasa<br />Flickr <br />
  6. 6. Flickr: Library pic 5-13-10<br />
  7. 7. Social Networking Sites<br />Facebook<br />MySpace<br />
  8. 8. Facebook stats <br />
  9. 9. Brands<br />
  10. 10. Questions<br />Goals – Reason for having Social Media<br />Are you going to measure? How?<br />Are you supported?<br />Is there consistent content to add?<br />Is there a cost factor?<br />
  11. 11. And the biggie!<br />WHO IS RESPONSIBLE?<br /> DO YOU HAVE TIME?<br />
  12. 12. Social Media Traffic Changes<br />Remember to take all stats with a grain of salt. Whether these stats are “true” or not, it does show some trends.<br />Taken from<br />
  13. 13. SC Libraries and Social Media<br />
  14. 14. Don’t forget to publicize that you are on sites<br />
  15. 15. Crawl, Walk, Run, FLY<br />Social Media: Tactics and Tools<br />
  16. 16. Things I Read to Keep Up<br />Blogs:<br />Mashable<br />Stephen’s Lighthouse<br />Tame the Web<br />Twitter feeds:<br />rachelreuben<br />USNewsEducationlaurenpressley<br />alanews<br />Search on various subject. Follow leads from blogs that you enjoy. Look at actual marketing and graphic businesses.<br />
  17. 17. Remember that Social Media is a Two Way Conversation<br />
  18. 18. Anne Spring Close Library Blog -<br />
  19. 19. Anne Springs Close Library Facebook –<br />
  20. 20. Anne Springs Close Library MySpace –<br />
  21. 21. Anne Springs Close Library – Delicious<br />
  22. 22. Anne Springs Close Library Flickr<br />
  23. 23. Anne Springs Close Library – Wiki<br />
  24. 24. If You Build It, Will They Come?<br />Things to consider:<br />Who is your audience? How will you engage them?<br />What are your goals with using these products?<br />Is the information from these products interesting, engaging, and value added?<br />Do you have enough personnel and/or the right kind of personnel to update/maintain these products?<br />How do you plan on measuring their effectiveness in achieving your goals?<br />
  25. 25. Thanks for being here<br />Remember to pick up a handout<br />E-mail us or call us<br />And our contact info is<br />Kris Jones –<br />Marla K. Roberson –<br />Don’t forget the evaluation<br />