Dynamic professional M.B.A (Marketing & I.B) with 6 years of Experience in Sales & Marketing, E-commerce Sales ,Channel /OTC sales , LFR while performing in the cost efficient manner ,managing sales & operations for achieving Sales & marketing growth of the Company in the assigned Territory.

1. CURRICULUM VITAE
SAURAV KUMAR YADAV
Dwarka, N.D-110075
Email:sauravyadav_17@yahoo.com
Mob -9582071993
Objective
Seeking middle level challenging assignments in Channel/OTC Sales or E-commerce with an organization of high
repute.
Professional Synopsis
WORK EXPERIENCE:
Company Name: Omron Healthcare India Pvt. Ltd.
Company Profile:-
OMRON is a global leader in advanced automation, sensing and control technology and home healthcare.Over
the last 80 years.
About Omron Healthcare:-
OMRON's healthcare division provides both home-use and professional medical equipment. Based on the idea
that good health begins at home, OMRON's home-use products, such as blood pressure monitors, Nebulizers,
Weighing scales are clear market leaders in its own category.
Designation: Sr. Executive
June 2013 to Present
Key Responsibility Area:
 Managing and driving sales in channel/OTC business in the Delhi/NCR Region.
 Managing sales and marketing operations, implementing sales promotional activities as Brand building
and market development Plan.
Job Description:-
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Dynamic professional M.B.A (Marketing & I.B) with 5.4 years of Experience in Channel /OTC and E-commerce
Sales while performing in the cost efficient manner, managing sales & operations for achieving Sales &
marketing growth of the Company in the assigned Territory.

2. Channel Management
 Implementation of Company's sales & distribution strategies/plans for business development,
Identification, selection, motivation and engagement of channel partners.
 Channel expansion to ensure product availability extensively in the assigned territory.
 Training of channel partners and Distributors manpower to build competence in selling products.
 Monitoring Primary and Secondary Sales, Achievement of Primary sales target. Responsible for sales of
products i.e Blood pressure monitor, Nebulizer & Body Fat Monitor, Blood Glucose monitor etc. in the
assigned territory.
 Sales Forecasting and planning to achieve targeted Volume and Market Share in the assigned
Territory.
 Implementation and monitoring of sales process at Distributor end and follow up for the same as per
Company norms.
 Formulating monthly,Quartely and Yearly sales plan and achieving sales and revenue targets for the
company
 Responsible for timely payment from the Partner.
 Requisite Documentation (Contract, MOU etc.) of the new Distributor/Partner.
Marketing / Promotional activities
 Plan and implement channel and marketing activities .(Road Shows, Retail Seminar’s, in-shop branding
at the counter)
 Rolling out schemes & targets of Distributors and assisting them in achievement of Targets
E-commerce:-
 Handling Key Accounts Snapdeal, Flipkart, Amazon, and PayTM in the E-commerce Vertical.
 Handling Key Accounts Reliance, E-zone in the Large Format Retail Vertical.
 Fix appointments and meeting partners for new client acquisition and healthy business relationship
with the old ones.
 Deciding price for the Clients as per market trends based on analysis done.
 Strategising new product line with the partner as per market study and analysis.
 Creating and enhancing visibility of products on different e-commerce websites & LFR stores to
enhance the sale in other channels as a part of promotion.
 Requisite Documentation (Contract, MOU etc.) of the new partner.
 Responsible for the stock updates and inventory information to each of the Buyers partners.
 Responsible for Price updates to Buyers/E-commerce partners whenever changes.
Notable Achievements:-
 Won Best Sales Employee Award for the Fiscal year FY15-16.
 Won Omron Global ‘’The Roots Award’’ for Developing & Consolidating new Business (E-commerce)
through distributor centric business model.
 Played a major role in tying up with E-commerce partners Snapdeal, Amazon & Flipkart.
 Played a major role in tying up with LFR Players Reliance & E-zone etc.
 Taken E-commerce business & LFR business from scratch to 70 million.
Company Name: Fortune Marketing Pvt. Ltd.
Designation: Business Development Manager
September 2011 to May 2013
Accountabilities:
 Handling Key Accounts Snapdeal, Flipkart, Infibeam, Shopclues, Groupon, Yebhi for ENTER (Complete IT
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3. Peripherals), Speakers, Home theaters, HP and PNY Flash Drives, Seagate Hard drives.
 Managing existing vendor-partner Relations and developing new business partners for the assigned
vertical of e-commerce & LFR (Carrefour, Jumbo & Croma).
 To appoint new Vendor-partners and Service the existing so as to part of Business Development.
 Meeting partners for new client acquisition and healthy business relationship with the old ones.
 Deciding price for the Clients as per market trends based on analysis done.
 Strategising new product line with the partner as per market study and analysis.
 Creating and enhancing visibility of products on different e-commerce websites & LFR stores to
enhance the sale in other channels as a part of promotion.
 Requisite Documentation (Contract, MOU etc.) of the new partner.
 Responsible for the stock updates and inventory information to each of the Buyers partners.
 Formulating monthly sales plan and achieving sales and revenue targets for the company
 Responsible for timely payment from the Partner.
Company Name: Sony India Pvt. Ltd. (Channel Sales)
Designation: Sales Promoter
From May 2010 to August 2011
Job Description:
 Responsibility for the sales process from 1st
tier (Primary) to 2nd
Tier (Secondary) for Consumer &
recoding media, Energy, Memory card, Micro Vault, Storage & Pro Media products in channel,
internal channel & LFR( Large format retail) business.
 Managing Sales of Sony Center & Exclusive for RMEG products.
Qualification
Professional Qualification:
 M.B.A in Marketing & international Business from Rai Business School affiliated to Maharishi
Dayanand University, Rohtak.
Academic Qualification:
 B.sc.(2007) from Chatrapati sahuji maharaj University,kanpur
 Intermediate (2004) from C.B.S.E board.
 High school (2002) from C.B.S.E board.
Personal Details
 Date of Birth : 26th
December 1986
 Father’s Name : Mr. Rajkumar Yadav
 Sex : Male
 Marital Status : Married
 Nationality : Indian
 Languages Known : English , Hindi
Date:
Place: New Delhi (SAURAV KUMAR YADAV)
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