2. What is a company ident?
• An ident is short for identification, especially in informal or
technical use. A corporate identity is the overall image of a
corporation or firm or business in the minds of diverse publics,
such as customers and investors and employees.
• In cinemas it is vital to have an ident which is easy to remember,
so that when films are advertised, people remember it mainly on
what company created it.
• The “Big Six” company idents in film is ‘2oth Century Fox’,
‘Universal’, ‘Paramount’, ‘Columbia’, ’Warner Brothers Pictures’
and ‘Walt Disney Pictures’
3. Analysing a pre existing company ident
As the film Legend has a similar genre and
target audience to our film, I looked to see
what companies they used. In this case I
found out that they the conglomerate
‘Universal’ which is one of the ‘Big Six’.This
shows that this company distributes films
similar to ones of our own, so now when we
come to create our own idents we can take
inspiration from this one. I think this is a
very good company ident because it is
memorable and eye catching.The music is
iconic and the company name fits in
perfectly with the image of the earth.
4. Company Ident’s in teaser trailers
• Company idents in teaser trailers are usually a lot shorter then ones in an
official trailer or in the actual movie.This is because teaser trailers are
usually short and snappy so the company idents mimic this. After
researching the idents in many teaser trailers I’ve discovered that they are
no longer that 1-2 seconds.
• This means that when we create our company idents we need to make
them fit the convention of being in that short time length. As it is an action-
crime film, we need to make sure the theme and tone of the ident is fitting
with the genre so that it looks professional.
