The document summarizes the process an organization took to design marketing materials for a client. They conducted research on the client and similar groups. They created mood boards and initial design ideas exploring different colors, logos, and prototypes. They developed finalized DVD case designs, raffle tickets featuring film actors, and a poster following the client's color scheme and including eye-catching text. The materials were created to represent and promote the client organization.

1. The Independent Film Trust School Project Entertainment

2. Client Research We done some background research into the IFT in order to understand our client and their needs. We took a close look at their website, what they do as a charity and some of the events they have been involved with. School Project Entertainment

3. IFT Mood Board We took a look at the website, it’s layout and color scheme to guide our designs in the direction we believe the IFT would want. School Project Entertainment

4. Similar Organization Mood Board We also have looked at organizations similar to the IFT in order to gain further knowledge of how independent film companies would present themselves to the public. School Project Entertainment

5. Initial Ideas In order to come up with a suitable design, we had to create several prototypes which would help us decide which design should go forward to represent the IFT. We have experimented with different color combinations and logos and decided which would fit best. School Project Entertainment

6. Initial Ideas Continued… School Project Entertainment

7. Final DVD Case’s We have chosen this case for Film School In a Box because we feel that the color scheme is fitting for the IFT and it clearly displays the content of the DVD. The case also contains a quote from the short film “telling stories using film”. Front Back School Project Entertainment

8. Final DVD Case’s We have taken this particular design for our Final Idea, simply due to the fact that we admire the idea of eye ball being replaced by a camera lens. Which relates to the title of “VISION shorts” as well as to the idea that each person has it’s own story/film. Front Back School Project Entertainment

9. Raffle Tickets We took the idea of making raffle tickets that contained images of some famous classical film actors. We have responded to the brief by placing them at the front and then presenting a short profile containing their name and date of birth. School Project Entertainment

10. Poster We designed this poster taking the IFT color scheme and tried to express it in an exciting way which would grasp attention. By placing a large piece of text in the centre of the poster, we are hoping that it will also contribute to the eye catching features. School Project Entertainment