My media product challenges conventions of real sports films through its use of logos, titles, costumes, lighting, props, and locations. It uses two simple institutional logos at the beginning like Rocky Balboa and Cinderella Man. The titles are in white and bold, fading in and out like in Rocky Balboa. The protagonist's clothing of a hoodie and shorts signifies he is an athlete, as seen in films like Rocky and The Fighter. Spotlighting the protagonist foreshadows he will be in the spotlight due to his hard work. Props of tape on his hands identify he is a boxer, and the outdoor gym location establishes him as a hardworking athlete.

1. Q1- In what ways does your media
product use, develop or challenge
forms and conventions of real
media products?

2. My media product challenges and
develops the forms and conventions of
real media productions through the
institutional logos, titles, costumes,
lighting, props and locations.

3. Institutional Logos
• I researched in to the institutional logos of the
films which are pretty similar to mine. Firstly I
researched the logos used in Rocky Balboa and
In Cinderella Man. I realised that both films had
2 institutional logos at the start. One of Rocky’s
institutional logo being ‘Colombia’. Cinderella
man had the logo of ‘Miramax films’. ‘Colombia’
is very bright and stands out a lot as their are
many different colours visible in the logo.
Whereas ‘Miramax Films’ is a lot darker with
very little variety of colours visible.

4. Institutional Logos
• My media product uses 2 institutional logos at the start
which is like both rocky and Cinderella man. The titles we
decided to go for were more similar to the Cinderella man
logos as we felt that the simple looking would fit in best
with the opening. The animation used on our logos differs
from both rocky and Cinderella man as we felt that for
example the ‘Colombia’ logo was too extravagant, so we
decided to keep ours simple but yet effective. These are
the screenshots of our logo ‘Infinite Studios’. The
Animation used shows the letter appearing as if they’re
being typed up.

5. Titles
• The titles we went for in our film opening was similar
to those in Rocky Balboa. Both our titles and Rocky
titles were in white and in bold, we decided to keep
our titles very simple in order to make it easy for the
viewers to read. Our titles were roughly 2 seconds long
followed by a fade. This is very similar to the titles
shown in Rocky Balboa. Our titles would fade away
giving an opportunity for another title to be seen, this
is very effective as it captures the audiences attentions.
Rocky BalboaThe Weigh in

6. The clothing
• The costumes in our open are very common in sports films. We
used these costumes as it is a good signifier that the protagonist
is an athlete. Many fighting films like Rocky and The Fighter
are seen to be wearing similar outfits to the protagonist in our
opening. This is really important to our opening as it shows the
audience a lot about the protagonist. Clothing is also used as an
enigma code, this is because although the outfit suggests that
the protagonist is an athlete, it makes the audience wonder
what profession is the athlete apart of, whether it’s basketball,
boxing or football. The protagonist in our opening is seen to be
wearing a hoodie with shorts and a Thinsulate hat. In other
scenes the protagonist is seen wearing a vest with shorts. Both
outfits suggest he is an athlete.

7. Lighting
• Lighting is very important in our film opening as
the main shot of the protagonist under the
spotlight foreshadows what’s to come in the
narrative. The spotlight highlights the isolation
that the protagonist is in whilst working hard
and also foreshadows that he will be in the
spotlight in the future due to his hard work
paying off. Also the spotlight shows to the
audience that the film is all about his journey.

8. Props & location
• Props are really important as it signifies to the
audience that our protagonist is a boxer. The Tape
being wrapped around the hand shows that he is
getting ready for training and a possible mitts
workout. Props also helped us to identify to the
viewers what genre our opening is. Pops are vital for
establishing the genre of a film. Location is also very
important as it tells a lot about the character. For
example our protagonist is in an outdoor gym
immediately people know he is a hardworking athlete.