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Bridging the Gap: Inclusive Community Engagement

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Bridging the Gap: Inclusive Community Engagement

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With a special focus on developer communities, Sarah-Jane looks beyond the usual ROI-driven marketing metrics to create community engagement strategies based on empathy and inclusion. By truly listening to what your community wants, ROI will naturally follow.

Oh, and here's a link to the animated GIF on the last slide :)

https://media.giphy.com/media/lQDcJVCRNQEaA/giphy.gif

With a special focus on developer communities, Sarah-Jane looks beyond the usual ROI-driven marketing metrics to create community engagement strategies based on empathy and inclusion. By truly listening to what your community wants, ROI will naturally follow.

Oh, and here's a link to the animated GIF on the last slide :)

https://media.giphy.com/media/lQDcJVCRNQEaA/giphy.gif

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Bridging the Gap: Inclusive Community Engagement

  1. 1. BRIDGING THE GAP: Inclusive Community Engagement Sarah-Jane Morris Developer Community Engagement Keen IO @SarahJaneMorris #DevRelSummit 🌁
  2. 2. @SarahJaneMorris #DevRelSummit WHO HERE IDENTIFIES AS A DEVELOPER?
  3. 3. @SarahJaneMorris #DevRelSummit de·vel·op·er /dəˈveləpər/ noun a person or thing that develops something. - Oxford Dictionary
  4. 4. WHO HERE IDENTIFIES AS A DEVELOPER? @SarahJaneMorris #DevRelSummit
  5. 5. @SarahJaneMorris #DevRelSummitPhoto: #WOCinTech Chat
  6. 6. 2011: Developers don’t like being manipulated We are all becoming more technical 2016: No one likes being manipulated
  7. 7. Ladies Learning Code Keen IO Docs
  8. 8. HOW DOES YOUR COMMUNITY FEEL? Pixar @SarahJaneMorris #DevRelSummit
  9. 9. @SarahJaneMorris #DevRelSummit WHO AM I? Marketing and community for 12 years Developer community building for 5
  10. 10. 2011-2012: Built out an early stage developer community at Context.IO in Montreal WHO AM I? @SarahJaneMorris #DevRelSummit
  11. 11. 2012 - 2015: Moved to SF from Montreal to manage Mashery’s developer network that was ~350K devs strong! WHO AM I? @SarahJaneMorris #DevRelSummit
  12. 12. WHO AM I? The beloved Mashery DevO Team circa Spring 2015 :) @SarahJaneMorris #DevRelSummit
  13. 13. @SarahJaneMorris #DevRelSummit WHO AM I? 2015-Present: Developed 30+ community engagements over the last year at Keen IO Keen’s awesome community team!
  14. 14. github.com/keenkeen.chat @keen_io https://keen.io TURN EXPLORERS INTO DISCOVERERS
  15. 15. @SarahJaneMorris #DevRelSummit ENGAGEMENT STRATEGIES INCLUSION
  16. 16. @SarahJaneMorris #DevRelSummit ENGAGEMENT STRATEGIES INCLUSION: Inclusive Events
  17. 17. @SarahJaneMorris #DevRelSummit INCLUSIVE EVENTS Offline •Open your events space up to diverse communities • Bring in diverse speakers and topics • Create diverse experiences • k-n.io/includeorgs
  18. 18. @SarahJaneMorris #DevRelSummit INCLUSIVE EVENTS 😂
  19. 19. INCLUSIVE EVENTS It doesn’t always work ¯_( )_/¯ @SarahJaneMorris #DevRelSummit
  20. 20. @SarahJaneMorris #DevRelSummit INCLUSIVE EVENTS Online •Different event formats address different learning styles • Livestream and/or record offline events
  21. 21. INCLUSIVE CONTENT •Same content, multiple formats • Different topic channels for diverse community growth • Easy and important: inclusive and diverse images: • #WOCinTech Chat Flickr album! @SarahJaneMorris #DevRelSummit
  22. 22. A FINAL NOTE ON INCLUSION (AND DIVERSITY)
  23. 23. ENGAGEMENT STRATEGIES INCLUSION EMPATHY @SarahJaneMorris #DevRelSummit
  24. 24. @SarahJaneMorris #DevRelSummit “You never really understand a person until you consider things from (their) point of view... until you climb into (their) skin and walk around in it.” - Harper Lee, To Kill a Mockingbird
  25. 25. ENGAGEMENT STRATEGIES EMPATHY: Code of Conduct
  26. 26. ENGAGEMENT STRATEGIES EMPATHY: Conversations @SarahJaneMorris #DevRelSummit
  27. 27. EMPATHETIC CONVERSATIONS •Non-Violent Communication and Emotional Intelligence training Photo: #WOCinTech Chat
  28. 28. EMPATHETIC CONVERSATIONS •Support! @SarahJaneMorris #DevRelSummit
  29. 29. EMPATHETIC CONVERSATIONS •Face to Face FTW @SarahJaneMorris #DevRelSummit
  30. 30. @SarahJaneMorris #DevRelSummit ENGAGEMENT STRATEGIES INCLUSION EMPATHY
  31. 31. @SarahJaneMorris #DevRelSummit # Thanks, eh! sarahjane@keen.io

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