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Igniting Developer Community - I Love APIs Conference 2015

Six basic steps to build effective developer communities around API based technologies. This talk has been delivered at several developer conferences in the Bay Area in 2015. This version is from the I Love APIs conference 13 October 2015.

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Igniting Developer Community - I Love APIs Conference 2015

  1. 1. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Adam FitzGerald Head, Worldwide Developer Marketing Amazon Web Services Launching a Platform and Igniting Developer Community How to talk geek
  2. 2. Who am I?
  3. 3. Who are you?
  4. 4. Myth: Developers are hard to market to
  5. 5. Myth: Developers are hard to market to
  6. 6. How do developers choose a technology to use?
  7. 7. A. Does {TechnologyX} solve my problem?
  8. 8. Title Only
  9. 9. B. Are other people using {TechnologyX}?
  10. 10. 2. Are other people using {TechnologyX}?
  11. 11. Developer Marketing Basics 6 Steps
  12. 12. Step 1: Do documentation right
  13. 13. github
  14. 14. feedback
  15. 15. Step 2: Remove barriers to get started
  16. 16. tutorial
  17. 17. SDKs
  18. 18. Step 3: Be responsive
  19. 19. Respond to question: StackOverflow
  20. 20. Step 4: Find your hero
  21. 21. Adrian Cockcroft
  22. 22. AWS Community Heroes
  23. 23. Step 5: Be a cheerleader
  24. 24. This week in Spring
  25. 25. AWS Week in Review
  26. 26. Step 6: Listen actively
  27. 27. Summary Step 1: Do documentation right Step 2: Remove barriers to get started Step 3: Be responsive Step 4: Find a hero Step 5: Be a cheerleader Step 6: Listen actively
  28. 28. Convincing the Business
  29. 29. AWS Pop-up Loft
  30. 30. Thank you!

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