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Introduction to Google Developer Relations Slide 1 Introduction to Google Developer Relations Slide 2 Introduction to Google Developer Relations Slide 3 Introduction to Google Developer Relations Slide 4 Introduction to Google Developer Relations Slide 5 Introduction to Google Developer Relations Slide 6 Introduction to Google Developer Relations Slide 7 Introduction to Google Developer Relations Slide 8 Introduction to Google Developer Relations Slide 9 Introduction to Google Developer Relations Slide 10 Introduction to Google Developer Relations Slide 11 Introduction to Google Developer Relations Slide 12 Introduction to Google Developer Relations Slide 13 Introduction to Google Developer Relations Slide 14 Introduction to Google Developer Relations Slide 15 Introduction to Google Developer Relations Slide 16 Introduction to Google Developer Relations Slide 17 Introduction to Google Developer Relations Slide 18 Introduction to Google Developer Relations Slide 19 Introduction to Google Developer Relations Slide 20 Introduction to Google Developer Relations Slide 21 Introduction to Google Developer Relations Slide 22 Introduction to Google Developer Relations Slide 23 Introduction to Google Developer Relations Slide 24 Introduction to Google Developer Relations Slide 25 Introduction to Google Developer Relations Slide 26 Introduction to Google Developer Relations Slide 27 Introduction to Google Developer Relations Slide 28 Introduction to Google Developer Relations Slide 29 Introduction to Google Developer Relations Slide 30 Introduction to Google Developer Relations Slide 31 Introduction to Google Developer Relations Slide 32 Introduction to Google Developer Relations Slide 33 Introduction to Google Developer Relations Slide 34 Introduction to Google Developer Relations Slide 35 Introduction to Google Developer Relations Slide 36 Introduction to Google Developer Relations Slide 37 Introduction to Google Developer Relations Slide 38 Introduction to Google Developer Relations Slide 39 Introduction to Google Developer Relations Slide 40 Introduction to Google Developer Relations Slide 41 Introduction to Google Developer Relations Slide 42 Introduction to Google Developer Relations Slide 43 Introduction to Google Developer Relations Slide 44 Introduction to Google Developer Relations Slide 45 Introduction to Google Developer Relations Slide 46 Introduction to Google Developer Relations Slide 47 Introduction to Google Developer Relations Slide 48 Introduction to Google Developer Relations Slide 49 Introduction to Google Developer Relations Slide 50 Introduction to Google Developer Relations Slide 51 Introduction to Google Developer Relations Slide 52 Introduction to Google Developer Relations Slide 53 Introduction to Google Developer Relations Slide 54 Introduction to Google Developer Relations Slide 55 Introduction to Google Developer Relations Slide 56 Introduction to Google Developer Relations Slide 57 Introduction to Google Developer Relations Slide 58 Introduction to Google Developer Relations Slide 59 Introduction to Google Developer Relations Slide 60 Introduction to Google Developer Relations Slide 61 Introduction to Google Developer Relations Slide 62 Introduction to Google Developer Relations Slide 63 Introduction to Google Developer Relations Slide 64 Introduction to Google Developer Relations Slide 65 Introduction to Google Developer Relations Slide 66 Introduction to Google Developer Relations Slide 67 Introduction to Google Developer Relations Slide 68 Introduction to Google Developer Relations Slide 69 Introduction to Google Developer Relations Slide 70 Introduction to Google Developer Relations Slide 71 Introduction to Google Developer Relations Slide 72 Introduction to Google Developer Relations Slide 73 Introduction to Google Developer Relations Slide 74 Introduction to Google Developer Relations Slide 75 Introduction to Google Developer Relations Slide 76 Introduction to Google Developer Relations Slide 77 Introduction to Google Developer Relations Slide 78 Introduction to Google Developer Relations Slide 79 Introduction to Google Developer Relations Slide 80 Introduction to Google Developer Relations Slide 81 Introduction to Google Developer Relations Slide 82 Introduction to Google Developer Relations Slide 83 Introduction to Google Developer Relations Slide 84 Introduction to Google Developer Relations Slide 85 Introduction to Google Developer Relations Slide 86 Introduction to Google Developer Relations Slide 87 Introduction to Google Developer Relations Slide 88 Introduction to Google Developer Relations Slide 89
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Introduction to Google Developer Relations

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Introduction to the Google Developer Relations team: who we are, what we do, what we can do for you, how to work with us.

This was presented at the Google European Executive Briefing at The Royal Society in London June 29th 2011

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Introduction to Google Developer Relations

  1. Introduction to Developer Relations Patrick Chanezon Developer Advocate chanezon@google.com http://twitter.com/chanezon London, June 2011 2
  2. P@ in a nutshell • French, based in San Francisco • Developer Advocate, Google Cloud & Apps • Software Plumber, API guy, mix of Enterprise and Consumer • 18 years writing software, backend guy with a taste for javascript • 2 y Accenture (Notes guru), 3 y Netscape/ AOL (Servers, Portals), 5 y Sun (ecommerce, blogs, Portals, feeds, open source) • 6 years at Google, API guy (first hired, helped start the team) • Adwords, Checkout, Social, HTML5, Cloud
  3. DevRel’s Mission Make Android, HTML5, and the Google developer platform the ecosystem of choice for the global developer community
  4. Google Developer Products History
  5. Google APIs Grandfather: Vint Cerf Chief Internet Evangelist 5
  6. Google APIs Pioneer Nelson Minar Created APIs at Google Search API 2002 AdWords API 2005 2006, blog post “Why SOAP Sucks” http://tinyurl.com/ykdy32 6
  7. Google APIs RESTful Standardizer “'Google Data APIs Protocol' is a horrible name. You can tell that ex- Microsoft employees had a hand in this effort. :)” Dare Obasanjo (Microsoft) Adam Bosworth on a bike 7
  8. Google APIs MapMaker: Bret Taylor Created the Google Maps API in 2005 Starting the trend of Ajax APIs: • Ajax Search • Ajax Feed • Ajax Language • OpenSocial + + = + = 8
  9. Google APIs Godfathers: Chris DiBona and Greg Stein http://code.google.com/opensource/ Google Open Source Program office • Summer of Code • Project Hosting • Over 1M lines of Google code open sourced in more than 100 projects 9
  10. Google APIs Guide: Hal Varian “Standards change competition for a market to competition within a market” • Network Effects • Lock-In and Switching Costs • Standards 10
  11. Google Developer Platform VP: Vic Gundotra Innovation in the Open 11
  12. Google Developer Relations Director: Michael Winton 12
  13. History: 2006 • DevRel was founded (US-only) • Developer Support Engineers • Checkout, Ads, GWT, GData APIs • Geo Developer Day
  14. History: 2007 • DevRel expanded to EMEA and India • OHA and Android SDK launched • First Google Developer Day • features mashups, gadgets, GWT, gears • 24 hours of around-the-world events
  15. History: 2008 • DevRel expanded to APAC and LatAM: 7 locations, 4 countries, 3 continents • Developer Advocates • First Google I/O • features OpenSocial, GWT, App Engine, and an Android phone demo • First DevFest APAC events
  16. History: 2009 • Continued global and partner outreach • Developer Program Managers • GTUG program launched • 2nd Google I/O • features Android, Wave
  17. History: 2010 • DevRel expands globally • 164 GTUGs in 58 countries • 3rd Google I/O • features HTML5, Android, Google TV, App Engine
  18. History: 2011 • Tech Writers join DevRel • 4th Google I/O • features Android, Chrome
  19. Where are we now? Current and pending starts through end of 2011
  20. We’re hiring Worldwide https://sites.google.com/site/googdevreljobs/
  21. Current Priorities • Highest: Android, Chrome, HTML5, Social • High: Ads, Google TV • Medium: • Enterprise Platform • Cloud Platform • Geo • YouTube • Commerce
  22. Our Challenge: Crossing the Chasm Help Google Developer Products Cross the Chasm Picture from Wikimedia Foundation http://en.wikipedia.org/wiki/File:Technology-Adoption-Lifecycle.png
  23. Another way to look at it Reach the Plateau of productivity Gartner Hype Cycle
  24. When are we done? • When there’s so much energy and momentum that developers just assume they’ll use our platform. • When there’s a thriving ecosystem of tools, consultants, trainers, and others that we’ve never even spoken to. • When the voice of unpaid advocates for our platform is so strong ours isn’t needed.
  25. We provide 2-way communication In addition to being advocates to developers, we are advocates for developers internally • Critical bugs, feature requests • API design, consistency, and stability • Strategies, roadmaps, timelines • Transparency
  26. What are our roles? • Developer Advocates • Developer Programs Engineers • Developer Program Managers • Technical Writers
  27. Developer Advocates create momentum through “poster child” competitive wins
  28. Developer Advocates Are • Developers themselves • Trusted faces of Google in the community • People who care about developers’ needs • Deeply passionate about the products they represent
  29. Developer Advocates Are Not... • Biz Dev or Sales • Developers don’t trust Biz Dev • They definitely do not trust Sales ... and platform decisions in IT are made by developers
  30. Ahhhh... So they are “Evangelists”?
  31. It’s in the Name “Evangelist” (noun)* 1. a writer of any of the four Gospels 2. a person who evangelizes 3. an enthusiastic advocate * Merriam-Webster’s Online Dictionary (http://www.merriam-webster.com)
  32. It’s in the Name “Advocate” (noun)* 1. one that pleads the cause of another 2. one that defends or maintains a cause or proposal 3. one that supports or promotes the interests of another * Merriam-Webster’s Online Dictionary (http://www.merriam-webster.com)
  33. Names change the tone Dion Almaer summarized it the best “Then you put it together: Developer Advocate and a funny thing happens. What does that mean? At first people think that you are advocating to developers, but it is also very important to think about the other connotation.You think about being an advocate of the developer” Developer Advocate versus Technical Evangelist; When names change the tone http://almaer.com/blog/developer-advocate-versus-technical-evangelist-when-names-change-the-tone
  34. Developer Advocates create momentum through “poster child” competitive wins
  35. A “Poster Child” is... • Compelling, core use case • Best in class • Recognized name • Has a large user base • Press darling
  36. What Do We Want Them to Do? • Launch their app! • Even better, launch it at our event • Talk to the press & analysts • Tell the world how we enabled their success!
  37. Developer Advocates create momentum through “poster child” competitive wins
  38. Tell These Stories • Use them as examples in our talks • Bring these developers on stage with us • Talk about them in blog posts and tweets • Feed the stories to our PR team and press • Get them to tell the world themselves!
  39. Developer Programs Engineers grow and support the community
  40. They’re engineers • DPEs actively develop code samples, libraries, and reference apps • DPEs engage internally with the Eng product teams • DPEs engage in deeply technical, thorny problems with external developers
  41. Developer Programs Engineers grow and support the community
  42. They’re involved and supportive • DPEs are involved with the community online - in our forums and across the web • DPEs engage with developers at GTUG events • DPEs support developer through posts and tickets
  43. Developer Program Managers run global, scalable evangelism and support programs
  44. They’re Program Managers • Developer PMs organize, prioritize, analyze, and provide infrastructure • Developer PMs optimize: they make sure initiatives execute smoothly and efficiently • Developer PMs connect: they bring together people, resources, and ideas
  45. Developer Program Managers run global, scalable evangelism and support programs
  46. The programs are global and scalable • Developer PMs tackle programs that cut across multiple products • Developer PMs lead initiatives that have world-wide reach and leverage massive community support • They focus on programs that reach the most people with the fewest resources • They’re global - from China to Africa to Tel Aviv to Brazil, and everywhere in between!
  47. Technical Writers create content to support Google's most strategic APIs and developer products
  48. They love to write! • Technical writers focus on the written word as their means to educate developers • They write reference docs, articles, how-to guides, tutorials, books, and presentations • Technical writers focus on the user, making complex technology easy to understand
  49. Technical Writers create content to support Google's most strategic APIs and developer products
  50. Writers provide strategic, proactive support • Technical writers provide great bang-for- the-buck by scaling out support proactively to users globally • Our most strategic developer products are only useful if developers understand how to use them
  51. What programs do we run? • Tons! We focus on highly-scalable programs that can be run with minimal resources • Scrappy, but touches tens of thousands of developers • Work closely cross-functionally with other groups across Google
  52. Example of our shared ecosystem of programs: • External developer IO events are key to driving momentum and adoption Google • We share responsibility Developer Days with Marketing (IO and GDD) and with the DevFests and xDLs external community GTUG and community
  53. Google IO
  54. Google IO
  55. Google IO Extended
  56. Google IO Extended
  57. Google Developer Days
  58. Google Developer Days
  59. DevFests • Global, scrappy events of a few hundred devs • Single track, focuses on a handful of products • Engagement from community volunteers for execution and speaking
  60. Google Devfests
  61. Google Devfests
  62. GTUGs • Google Technology User Groups: independent, community-led groups of 10s to 1000s, holding regular in-person events • 253 chapters in 77 countries held 483 events in the past 6 months, 2+ events per day
  63. GTUGs
  64. GTUGs
  65. GTUG London
  66. Developer Labs • Single-product labs with targeted attendees (for example, ADL = Android Developer Lab) • Global reach, involves partner companies and high-profile developers
  67. What can we do for you? • Technical help • Trusted Testers Programs • Marketing: blog, videos, events • Connections
  68. Technical Help & Early Access • Provide Technical help • Direct relationship with a Developer Advocate • Architecture recommendations • Involve you in Trusted Tester programs • Early Access to features and products • We want your feedback
  69. Technical Help & Early Access
  70. Marketing • Blog / video interviews • Case Studies • Press contacts • Invite you to speak at our events • Or do joint talks at 3rd party events
  71. Marketing
  72. Marketing
  73. How to Reach us? http://code.google.com/team
  74. Twitter @GoogleCode
  75. Devrel in Europe
  76. Work with US! Devrel Circa 2010, Credits Bill Luan
  77. Google Cloud Services
  78. Google's Cloud Offerings 1. Google Apps 2. Third party Apps: Google Apps Marketplace SaaS 3. ________ Google App Engine PaaS Google Storage IaaS Prediction API BigQuery Google Developer Day 2010
  79. Google's Cloud Offerings Your Apps 1. Google Apps 2. Third party Apps: Google Apps Marketplace SaaS 3. ________ Google App Engine PaaS Google Storage IaaS Prediction API BigQuery Google Developer Day 2010
  80. Build and Buy all your enterprise cloud apps... Buy from Google Google Apps for Business Enterprise Application Platform Enterprise Firewall Enterprise Data Authentication Enterprise Services User Management Google Developer Day 2010 79
  81. Build and Buy all your enterprise cloud apps... Buy from others Buy from Google Google Apps Google Apps Marketplace for Business Enterprise Application Platform Enterprise Firewall Enterprise Data Authentication Enterprise Services User Management Google Developer Day 2010 79
  82. Build and Buy all your enterprise cloud apps... Buy from others Buy from Google Build your own Google Apps Google Apps Marketplace Google App Engine for Business Enterprise Application Platform Enterprise Firewall Enterprise Data Authentication Enterprise Services User Management Google Developer Day 2010 79
  83. Google App Engine - Easy to build - Easy to maintain - Easy to scale 80
  84. App Engine Growth 2008 2009 2010 2011 App Engine Launch Batch write/read Java Task Queues Blobstore Multitenancy Hi-Replication Python Https DB Import XMPP Appstats Instance Console Datastore Datastore Status- cron incoming email cursors Always On Channel API Memcache Dashboard Mapper hi-perf imag Files API logs export 10 min tasks Remote API Prosp Search
  85. By the Numbers 100,000+ Active Developers per Month
  86. By the Numbers 200,000+ Active apps per week
  87. By the Numbers 1.5B+ Pageviews per day
  88. By the Numbers Official Royal Wedding on App Engine On Wedding day, served: • Up to 32k requests per second • 37.7 million pageviews • 13.7 million visitors
  89. Questions?
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Introduction to the Google Developer Relations team: who we are, what we do, what we can do for you, how to work with us. This was presented at the Google European Executive Briefing at The Royal Society in London June 29th 2011

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