SlideShare a Scribd company logo
1 of 218
Innovation: The ability to convert ideas into invoices.
Brochure Website 
An information-heavy website, 
providing ALL the details potential 
customers may need.
Ecommerce Store (Material Sales) 
An Ecommerce store, built with 
mobile-users in mind.
Newsfeed Website 
Every blog post, social interaction, 
and every piece of content 
available in one place.
www.reprotec.co.uk store.reprotec.co.uk newsfeed.reprotec.co.uk
www.reprotec.co.uk store.reprotec.co.uk newsfeed.reprotec.co.uk 
SUB-DOMAINS
LINKED TOGETHER 
Via Top Level Domains (TLDs)
SEO ADVANTAGE 
Subdomains help BOOST the authority 
of the website network.
BROCHURE WEBSITE
BROCHURE MENU
MOBILE-DEVICE ADVANTAGES
MOBILE NAVIGATION BAR
MOBILE NAVIGATION BAR 
(Facebook App)
MOBILE NAVIGATION BAR 
(Twitter App)
Ecommerce Store (Material Sales LLP)
STORE MENU
PRODUCT PAGES
SHOPPING CART
NEWSFEED
NEWSFEED MENU
ARTICLE PAGE DESIGN
Small opportunities are 
often the beginning of 
great enterprises. 
- Demosthenes
MISC
Social Accounts 
• Twitter 
• @ReprotecUK 
• @ReprotecUKHelp 
• @ReprotecUKNewsfeed
Social Accounts 
• Quora 
• FAQ Archive and FREE (No Credits) Q&A service.
Social Accounts 
• LinkedIn 
• Company Account which caters for entire group.
Social Accounts 
• Dribbble 
• NOT a company account but an individual account. 
• Company accounts require paid subscriptions. 
• Not enough visual content contributors to create a company 
account.
Social Accounts 
• Twitter: Used for communication purposes. 
• Quora: Used for SEO benefits. 
• LinkedIn: Used for B2B communication purposes. 
• Dribbble: Used to amplify our visual content.
Social Accounts 
Community Quality: 
• High-quality community (professionals and businesses). 
• Use the community to influence new customers (more traction if a 
customer sees us engaging with professionals and businesses). 
• Community is very ADMIRABLE (people just love architects!!).
Information Architecture 
• What is it? The structural design of shared information environments.
Information Architecture 
• What is it? The structural design of shared information environments. 
• Basically raw pieces of data which are organised and labeled so that 
search engines results are more refined.
Information Architecture 
• Our social accounts (except Quora) are fully-integrated into our website 
network's via our information architecture (great for SEO!!)
Information Architecture 
• All our content is given its own set of Descriptive Metadata which 
makes our content more visible in search engines.
Information Architecture
Information Architecture
Information Architecture
Analytics Suite 
• Google Analytics 
• Squarespace Activity 
• Heap Analytics 
• Mixpanel Analytics
Analytics Suite 
• Measure performance 
• Measure campaign traction 
• Basically know what's going on!!
Launch Strategy 
• Brochure website 
• Twitter: Official 
• LinkedIn account 
• Quora 
• Store Website 
• Twitter: Customer Help 
• Newsfeed 
• Twitter: Newsfeed 
• Dribbble account
Internet Directories 
• Small SEO boost benefit 
• Recommend developing a small Wikipedia series (company-specific). 
• Developing more directory profiles
Overall Cost 
• Website Network 
• Brochure: £10/month 
• Store: £19/month 
• Newsfeed: £10/month 
• Daily cost: £1.30 
• Everything else is free. REALLY!!
Overall Cost 
Stripe Account: 2.9% + 20p per successful transaction. 
No matter the card type!!
The best way to predict your future is to create it.

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Reprotec uk presentation