200. Social Accounts
• Quora
• FAQ Archive and FREE (No Credits) Q&A service.
201. Social Accounts
• LinkedIn
• Company Account which caters for entire group.
202. Social Accounts
• Dribbble
• NOT a company account but an individual account.
• Company accounts require paid subscriptions.
• Not enough visual content contributors to create a company
account.
203. Social Accounts
• Twitter: Used for communication purposes.
• Quora: Used for SEO benefits.
• LinkedIn: Used for B2B communication purposes.
• Dribbble: Used to amplify our visual content.
204. Social Accounts
Community Quality:
• High-quality community (professionals and businesses).
• Use the community to influence new customers (more traction if a
customer sees us engaging with professionals and businesses).
• Community is very ADMIRABLE (people just love architects!!).
206. Information Architecture
• What is it? The structural design of shared information environments.
• Basically raw pieces of data which are organised and labeled so that
search engines results are more refined.
207. Information Architecture
• Our social accounts (except Quora) are fully-integrated into our website
network's via our information architecture (great for SEO!!)
208. Information Architecture
• All our content is given its own set of Descriptive Metadata which
makes our content more visible in search engines.
214. Launch Strategy
• Brochure website
• Twitter: Official
• LinkedIn account
• Quora
• Store Website
• Twitter: Customer Help
• Newsfeed
• Twitter: Newsfeed
• Dribbble account
215. Internet Directories
• Small SEO boost benefit
• Recommend developing a small Wikipedia series (company-specific).
• Developing more directory profiles