The document outlines various link building strategies focusing on multimedia elements to enhance engagement and utility. It emphasizes the importance of creativity, relevance, and various content types like images, infographics, and videos for effective link building. Additionally, it suggests leveraging tools like webinars, podcasts, and web apps to maximize outreach.

1. Link building Strategies:
2.0 Multimedia
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2. CREATE
Drawings (appeal to emotions)
Images (relevant, hot-linked)
Web Tools (focus on utility)
Be creative! Always carry a camera for the events in your
industry. Provide visual aid for your written texts. Keep
RELEVANCE in mind.

3. Submissions
InfographicsFree Charts/
Graphs
IMAGES WEB TOOLS
Create:
Toolbars
•For site or browser
Widgets
•Embeddable
Create:

4. Videos
Make sure all that hard work pays off.
Get a link for each <embed>
Create:
Webinars Video
Embeds
Video
Submissions

5. Niche-specific Directories
Web 2.0 iPhone App Widget Podcast Web App Webcam