Unit 15 LO2

–
Level 3 Cambridge Introductory Diploma in Media
Unit 15:
Sophie Angus
Candidate Number: 1006
Print Based Advertising

Contents for LO2
Titles Slides
Advert of Inspiration 4
Proposal 5
Mind Map 6
Mood Board 7-10
Hand Drawn Draft Layout 11
Graphic Draft Layout 12
Logo Design 13
Photography Plan 14
House Style 15
Main Headliners 16
Production Schedule 17
Production Plan 18-22
Launch Dates 23
Location Recce 24
Own Photos 25
Budget Summary 26-27
Risk Assessment 28
Titles Slides
Legal and Ethical 29
Audio Visual Advertisement 30
Conclusion 31

Advert of Inspiration
Target Audience
The target audience for this poster would be
any age between 18-54 and therefore the
socio-economic of E, D, C2, C1 and B. This is
because this festival have included lots of
different different kind of genre and also lots
of artists that will appeal to the different age
group. Therefore, they will appeal to as
much people as they can.
Location
On the top of the poster they will
the location of where the festival
will be held. This is important as
the potential audience will know
more simple information about
the festival and also it will inform
them.
Dates
In addition, on the top of the
poster as they will receive four
dates when they will be
performing. This is important as
they will be able to decide the
dates that will suit them best.
Colour Scheme
For the colour scheme for the poster
there is no main colours that have
been used through the poster as they
have used a range of colours that will
represent themselves as energetic
and fun to the public. However, the
background of the poster is black as
it will help to make the bright colours
stoand out even more. I will like to
‘repeat’ (Steve Neale) the
background as the colours will stand
out even more.
In the poster will be ‘repeat’ and ‘change’ (Steve Neale) items from this Glastonbury for my
poster. This is important as I will ‘repeat’ (Steve Neale) the colour scheme because there are a
range of eye changing colours that I will use so tat my poster will change out. However, I will
change’ (Steve Neale) the top half of the poster as I will want to add a simple design to the poster
as it will implies my festival creativity.
Headliner
The headliner will have to stand out and be
bold on the poster as this will add ‘star
appeal’ (Richard Dyer) as the artists and
bands as the main reason why will go the
festival. Therefore they will need
artists/band that is known to public as they
would want to listen to the artists live. In
addition, the advertisement will have
‘repeat’ (Steve Neale) as they would what to
know who will be performing at the festival
and therefore I will use the same technique
for my poster.

Proposal
This is the proposal for both of
my festival poster and flyer. This
mean that I will need to know the
style and design that my poster
and flyer will need to be like and
also the target audience that it
will appeal to.

Mind MapTarget Audience
The target audience who will pay and go to my festival will be
‘explorers’ (Maslow) as they will be to explore new music as my
festival will provide that need for people as it will be popular event
and therefore they want to go for a good experience. In addition ,
they will want to go to my festival because of ‘diversion’ (Katz)
because they will want to escape their reality and go for to my
festival for a 1-5 days to have a good time and forget about their
trouble in the everyday life. The average age of people who will go
to my festival are people between the age of 17-54 because all age
are welcome to come to my festival because their will be music
that everyone will like and want to listen to. This is important on
the socio-economic need lots of people who are in E (students) will
want to go and have a good experience however, they will but be
able to afford it however older people who are higher in the socio-
economic will be able to afford to go to my festival because they
will have extra money to spend. Moreover, relating to
psychographic people who go to my festival will be ‘aspirers’ as will
be go to my festival because other image and to show off their
festival's fashion at the festival.
Logo Name
• Bournemouth Festival
• Epsom Festival
• EXCLUSIVE Festival
The reason why I have chose town names is
because it will be like my festival of
inspiration it is one word and also both of
these word have the letter O or U in the
word. Therefore I will be able to place the
year of the festival in the letter like they did
for Glastonbury 2016 poster.
Slogan
• Live for the Music
• Escape in the Music
These slogans will be good for my
music festival as many people will
listen to music to their daily life
and therefore these slogans will
represent that people take a break
for the average life and coming to
the festival for a good experience
and also to listen to music.
Colour Scheme
The colour scheme for my music poster mist be eye catching
and also bold so that it will stand out for the audience and
therefore they will more likely see the poster. This is important
as I will want to use a range of colour such as red, blue, green
pink and orange of they will represent lots of different meaning
and therefore the music festival will be energetic and fun .
Frequency of Release
The frequency of release will be released one year
to seven months before the festival will happen
because the target audience will he fully aware of
all of the important that they will need to know
such as the date, the location and the main
headliner so that they can decide of they want to
go or if the dates doesn’t fit in with their life
because they could be busy that day.
Marketing
The different type of marketing that my festival will be using a poster and
also advertisement in music magazine such as Q . This is important if anyone
walk past the poster or read the magazine they will be able to read about
my festival. In addition, it will be making an audio-visual so that people will
be able to see the advert on TV as it will connect to more people across the
UK.
Print Based
Advertisement

Mood Board
These are the two Glastonbury of inspiration, which I will use for my festival
poster. Both of these poster will reveal Glastonbury’s creativity as both of
these posters will have unique selling point that will appeal people to go to
Glastonbury. Both of these posters are colourful and therefore the lineup of
artists that will be performing will standout on the poster as this will add ‘star
appeal’ (Richard Dyer). If the target audience are able to see what artists will
be performing, they will more likely go to the festival.
For the poster for
Glastonbury 2015 I
will like to use the
moon to be included
in my festival poster
because it will
represent the night
life of my festival and
the colours will
represent all of the
happy emotion that
my festival will bring
to people.
For the poster for
Glastonbury 2016 I will
want to copy the for
festival because the
layout is clearly shown
and therefore the
target audience will
able to understand the
information fully.
For the poster for
Glastonbury 2016 I will
want to us the pointing
finger because I think it
is a nice detail that is
added to poster.

Mood Board
These are two of festival flyer that festivals will have in order to promote
their festivals. This is important as a flyer are smaller than a poster and also it
will contain less information on it. Both of these flyers are colourful and
therefore it will stand out and appeal to the target audience of the festival. In
addition, the flyers will need to have important information such as the date
of the festival, the location and maybe some of the main and the most
famous artist or bands who will be performing such as in Glastonbury 2016
the main artists and bands who were performing are Adele and Coldplay.

Hand Drawn Draft Layout
This is the hand drawn drafts layout for the poster and for
the flyer. The design of my poster will not be complex but
simple however the design with the moon will be the
only complex design for my design for my poster and
flyer.
Poster Flyer

Graphic Draft Layout
The graphic draft layout is the same as the hand drawn draft layout as
the it have the same format. This mean I will know where to place all
of the important detail that will need to be mention on the poster and
flyer.
FlyerPoster

Logo Design
Even so my EXCLUSIVE magazine is
sponsoring the festival, I don’t want to used
the same font, style and colour because the
font is not right to use for a music festival as
the font will have to be a bit more relax to
reflect the mood of the festival. In addition, it
will be a good idea to used multi-colour font
rather than the colour gold with a black
outline because I want the festival to appeal
to a range of people not a specific target
audience.
Mark My Word
Outstanding
Lobster

Photography Plan
This is the photography
plan for my festival’s
poster and flyer. This
reveal the planning of
what I need when
taking the image of the
night sky and also the
moon.

House Style
The house style of the festival is important as it will reflect my festival mood and
also it is a way to grab the viewers attention. The colours that will be used will
be bright multi colours such as red, blue, green and pink as it will stand out for
people to see and also it will represent what type of people that will be going to
the festival. The festival will have a black background and use different colours
on the background as it is a way to stand out and also they will be able to see
the the artists or bands that will be performing. This will be similar to my logo
for the festival as their are lots of different colours that will be included on the
logo as it will stand out to the indented target market. The front that I have used
is from defront.com and then created the logo design on Photoshop as it was
able to change the colours logo and stretch the lettering of the logo.

Main Headliners
EXCLUSIVE magazine will be
sponsoring my music festival as
my music festival will have mix
genre, which will relate to the
magazine’s genre. The type of
artists will be performing at my
festival will be Adele, Rihanna,
Justin Timberlake, Kayne West,
Coldplay, Madness, Cyndi Luper,
Lady Leshurr, Years & Years and
more bands/artists. This is
important as these artists/bands
are well known and therefore
this will add ‘star appeal’
(Richard Dyer) fort he festival as
it will cater for people who have
a different age range.

Production Schedule
Client approval meetings 27th February 2017
Client budget meetings 6th March 2017
Planning and pitching to the client 27th February 2017
Planning and Production 27th Monday February 2017 - 3rd March
2017
Post Production 6th March 2017 - 9th March 2017
Client and focus group screening 6th March 2017
Post Production refinement 7th March 2017
Final client approval 8th March – 9th March 2017
Format and Scheduling 10th March 2017
Launch date 11th March 2017 – FLYER AND POSTER
This is the different stages of the production of my the
advertisement for my festival. This will help me to keep to
deadline when I am creating the advertisement

Production Plan
Week beginning: 27th Monday February 2017- 5th March 2017
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Plan the main
headliner that
will be feature
on the poster
and also the
main
headliners
Then, to design
the layout of
the poster and
also the colour
scheme of the
poster as well
to appeal to
the target
audience
Then to design
and create the
poster for the
festival as it will
be released on
Saturdays.
The poster will
be sent to the
printing
company after
it has been
check for any
mistake and
keep within the
guideline.
The posters are
being printed.
The posters
have been
released
revealing the
headliners of
the festival will
be.
Complete by: Complete by: Complete by: Complete by: Complete by: Complete by: Complete by:
27th Monday
February 2017
28th Monday
February 2017
1st March 2017 2nd March 2017 3rd March 2017 4th March 2017 5th March 2017

Production Plan
Week beginning: 6th March 2017-12th March 2017
Plan the main
headliner that
will be feature
on the flyer and
think about
what
information
should be
included.
Then, to design
the layout of
the flyer and
also the colour
scheme of the
flyer as well to
appeal to the
target audience
Then to design
and create the
flyer for the
festival as it will
be released on
Saturdays.
The flyer will be
sent to the
printing
company after
it has been
check for any
mistake and
keep within the
guideline.
The flyers are
being printed.
The flyers have
be released
revealing the
headliners of
the festival will
be.
6th March 2017 7th March 2017 8th March 2017 9th March 2017 10th March
2017
11th March
2017
12th March
2017

Production Plan
Start to discuss
what the
audiovisual
advertisement
should be
about.
The finalized
on the final
two ideas for
the audiovisual
advertisement.
Afterward
make two
storyboards for
the audiovisual
advertisement
and the
present them
to the people
in charge of
the festival.
After, they
have chose
one, the team
will focus to
make that
storyboards
into an advert.
The
audiovisual
advertisement
are looking at
the correct
place to be
filmed and also
looking for
actors to be
part of the
video. They
also will need
to find a good
location for the
advert as well.
Once the
actors ad the
location have
been found,
they will start
to film the
audiovisual
advertisement,
as this should
take two days.
They will be
filming for the
audiovisual
advertisement.
13th March
2017
14th March
2017
15th March
2017
16th March
2017
17th March
2017
18th March
2017
19th March
2017

Production Plan
Once all of the
filming has
been done, the
editing team
will edit the
films into an
advert, as they
will have to
take the best
pieces for the
advert.
They will have
another day of
editing for the
audiovisual
advertisement.
The final check
for the official
audiovisual
advertisement
will be done.
The official
audio visual
advertisement
will be released
to the public
20th March
2017
22th March
2017
23th March
2017
24th March
2017
25th March
2017
26th March
2017
27th March
2017
This is the production plan for my festival poster, flyer and audiovisual advertisement as everyday for 3 weeks and 4
days there as all of the tasks will need to be completed by 24th March 2017. The poster and flyers will take a week to
design and create as it is an easy task to do. This I decided to created the poster, flyer and audiovisual advertisement
during March as it will keep the target audience aware that they will have 3 months to go until the festival will start.
This mean that they won’t have to buy their tickets last minute and have a chance to buy the tickets because the
festival have advertise themselves 3 months ago.
Source:
http://smallbusiness.chron.com/advertising-production-process-45162.html

Production Plan
Month Quantity Price
March 500 (A3) £94 (A4) £68
April 800 (A3) £172 (A4) £108
May 1,000 (A3) £177 (A4) £100
June 2,000 (A3) £354 (A4) £280
I have estimated dates that the poster, flyer and audiovisual advertisement will be
released to the public as it will inform the target audience about the main headliner, the
location and the date of my the festival. The audiovisual advertisement will be released
to the public on 24th March 2017, as the target audience will physically see the main
headliner perform as this will excited them about the festival and the people that will be
performing. The poster will be released to the public on the 11th March 2017 and the
flyers will be released to the public on the 11th March 2017.
The poster will be place around London and
also in Epsom as the festival will be hosted in
the Epsom Downs because there is a big
green area that isn’t used behind the horse
races (Epsom Derby). Therefore, lots of
people will look at the poster and know it is
near by because it is easy to get to Epsom by
train. In addition, the flyer will be placed
inside different music magazine such as Q or
Kerrang! As they will be able to keep the
flyer and still know all of the detail of the
festival without keep the music magazines.
Source: http://www.alocalprinter.co.uk/a4-and-a3-posters

Launch DatesMeeting Dates Time Purpose
This will be planning the pitch for the
client of the festival with different ideas
for the print based advertisement.
27th February 2017 11:00- 12:30 In this meeting I will be pitching to the client of the festival what
the idea of the print based advertisement will be and also have
the client's opinion about the idea as well.
The client will have the meeting and see
the final print based advertisement of
poster and they will approve.
3rd March 2017 11:00- 1:30 In this meeting I will be revealing the final print based
advertisement to the client during the meeting.
There will be meeting about the client
budget for the print based
advertisement
6th March 2017 11:00- 12:30 In the meeting will be able the budget of the print based
advertisement and also I will finalised the project as well.
The planning and production the
production print based advertisement
27th Monday February 2017 - 3rd March
2017
I will be plaining where I will be deciding where or how I will be
filming my advert.
The post production of print based
advertisement
6th March 2017 - 9th March 2017 The film that have been taken will be edited and created into the
final advert.
There will be client and focus group
revealing the final print based
advertisement
6th March 2017 12:30- 1:00 The products will be done and revealing to a focus group so that I
will know if there need to be any changes to the product.
Meeting Dates Time Purpose
The post production refinements of
the print based advertisement
7th March 2017 I have made the changes that was presented tome at the focus
group.
The final check of the approve from
the clients about the print based
advertisement
8th March – 9th March 2017 11:00-15:00 Once the changes have been made, I reveal the final product
to the client.
The check for the format and
scheduling for print based
advertisement
10th March 2017 11:00-15:00 The client and I decided when the product should be launched.
Launch date of the print based
advertisement
11th March 2017 9:30-11:30 The final stage is when the product have been launched.

Location Recce
Location
Time
Date
Why?
The date of the photography will be taken on 16th
October between the time of 10pm and afterward.
This is important as their will be a full moon on that
date and therefore I can only take the image at
night. https://www.timeanddate.com/moon/phases/uk/london
Picture Needed/Required
Shot Type
Props/Equipment
Lighting
Costume
Person/People
Why?
For instead, there will be lots of long shots and try to
make short shot (if it possible). The sky will be clear and
must be able to see the moon. The outside will be low
key as it will reveal the darkness of the sky however, in
the inside of the room it will be high key as it will make
the image to better. the props that I will need for this
photo-shoot is a good camera to take the image of the
sky and moon with. I will need no costumes and
person(s) as they won’t be included in the poster or
flyer.
Permission Needed
Contact needed to be made
Evidence of this?
I don’t need any permission need when taking a
picture of the night sky and the moon as it is
outside and doesn’t belong to anyone.
Potential Hazards/Risks
Location specific
Why?
The potential hazard or risk that could happen
when taking the photos of the night sky and the
moon. I will be taking the photoshoot of the flat
roof of my house as I will be able to get a good
image of the night sky and the moon. Some of the
potential risk that could happen is to fall of the roof
as it will be dark. To prevent this of happening the
light will be on in a room so I will be able to see
where I am going.

Own Photos
These are my own images that could be included for my festival’s poster and flyer. this give my a range
of images that I will be able to chose for print based advertisement. I will most likely use is the photo on
the bottom middle of the moon as I will be able to use the image of the moon as a star instead of the
moon because in the image you are unable to see the moon’s craters. In addition, I used a better camera
so that I am able to take a clear image of the moon so that I can use the image on my festival as my main
image. Therefore, I will need to find another way to find a moon with their crust on it. In addition, I
might use the image of the tree to be included in the poster as I can change the colour of the tree from
a colour tree to a black tree by photoshop.

Budget Summary
Equipment Cost
Apple MacBook Pro 15 inch
screen with Retina display
(X6) £9,594
Office Space (1 year) £4,200
Adobe Creative Suite 6
Master Collection
£2,533.92
Canon EOS 1300D Digital (X4) £1,479
Staff Salary
Editor £20,000
Photographer £12,000
Designer £19,000
Marketing £20,000
Finance £18,270
Human Resource £19,000
These are all the costs that my business will need to make in order for create my festival
advertisement. The staffs’ salary will be on the low end as they will all in or just got out of
University and therefore they will want the experience of working in the media industry.
However, when the business is making more money, their salaries will be growing as well
because they will be able to afford increase their salary as well for the business to be making
profit. The equipment are very important of the creation of the advertisement as it will
determine the quality of the advertisement and therefore it will ensure more people will
come to the festival.
Source:
http://www.apple.com/uk/macbook-pro/
http://www.flexioffices.co.uk/surrey/leatherhead/thorncroft-drive_kt22_id3758
http://www.johnlewis.com/canon-eos-1300d-digital-slr-camera-with-ef-18-55mm-f-3-5-5-6-iii-lens-ef-50-mm-f-1-8-lens-hd-1080p-18mp-wi-fi-nfc-3-lcd-screen/p2739525#media-
overlay_show
http://shop.adobe.com/store/adbehme/en_IE/pd/ThemeID.29250800/productID.249257200
https://adremgroup.com/guidance/graphic-design-salary-guide/
http://www.indeed.co.uk/Junior-Marketing-Assistant-jobs
https://www.glassdoor.co.uk/Salaries/junior-financial-analyst-salary-SRCH_KO0,24.htm
http://www.payscale.com/research/UK/Job=Human_Resources_(HR)_Coordinator/Salary

Budget Summary
March 500 (A3) £94 (A4) £68
April 800 (A3) £172 (A4) £108
May 1,000 (A3) £177 (A4) £100
June 2,000 (A3) £354 (A4) £280
The poster will be place around
London and also in Epsom as the
festival will be hosted in the
Epsom Downs because there is a
big green area that isn’t used
behind the horse races (Epsom
Derby). Therefore, lots of people
will look at the poster and know it
is near by because it is easy to get
to Epsom by train. In addition, the
flyer will be placed inside
different music magazine such as
Q or Kerrang! As they will be able
to keep the flyer and still know all
of the detail of the festival
without keep the music
magazines.
Poster
March 250 £23
April 500 £32
May 1,000 £39 (originally £54)
June 2,000 £65
Flyer
The poster will be place around London as around
8.674 million live in this city. There are more chance of
people coming to my festival as more people see my flyer.
They will be place in public transport such as at train station,
bus stops and tube as people will use different public
transport to go to work. Therefore, most people who go to
will have jobs as they will be earning an income. This mean
that they will be able to afford tickets to the festival.
Source: http://www.alocalprinter.co.uk/a4-and-a3-posters , https://www.instantprint.co.uk/flyers-leaflets/a4#!?lamination=no&size=a4&paper=150gsm-
silk&sided=single&artworkq=0&rangesizeq=0&d=3f093d1b1e6546119fec0f05058f803a&quantity=500

Risk Assessment
You will be able to see that I have completed the risk assessment form
for the photoshoot as I will need to know the surroundings of the
photoshoot and also what risk will it bring.

Legal and Ethical Constraints
There are different legal and ethical issues that will need to be carried out throughout my creating my advertisement
for festival. The first legal and ethical issue that will need to address is to make sure that it doesn’t content
misleading advertising. This is mean that my advertisement will need the correct information to be advertise to the
public as it will cause confusion for public. I will have to ensure that my advertisement will have the correct date,
location, lineup and price of the festival. In addition, my festival advertisement will make sure that it doesn’t include
any harm and offence to the public by the images that are used or by the language. This is important as by harm and
offence on the advertisement, it could affect people opinion of the poster and also if children see the advertisement
on TV or on the street, it could cause them to be distress and therefore affected by the advertisement. Finally, when
creating advertisement for the advertisement I will have to follow the correct code when relating with children, as
even so children are allow to go to the festival, they are not in the right age group. Therefore, the promotion of my
festival must ensure that the children will be safe and it is not a dangerous environment for children to be around.
In addition, for the print based advertisement I will use royalties if I was for use artists or bands’ logo or song lyrics.
As my company doesn’t want to break any laws when creating the print based advertisement. Also my company will
don’t use anything copyright unless I have gain permission from the creators. In addition, all of the work that my
company will use will be copyright as I don’t want anyone to steal my ideas and claim it is there.
Throughout the advertisement for my festival, I will have to ensure that the advertisement will not offend someone
and also doesn’t link to any stereotypes as well.
Source:
https://www.cap.org.uk/Advertising-
Codes/Non-Broadcast.aspx

Audio Visual Advertisement
When the audio visual advertisement is created for
my festival, I will want the audio visual to included
the most famous headliners who are preforming at
my festival. This will add ‘star appeal’ (Richard
Dyer) to the advert as the people who was
watching the advert will want to go to the festival
as it will grab the viewers’ attention because it is a
chance for them to see them live. By the advert
showing them some of the main headliner such as
Adele, Coldplay and Rihanna, they will be using
their reputation to appeal to people to go to the
festival but without giving anything away such as
the song they will be wearing or the outfit they will
be wearing. The visual advertisement will be
around 1 minute and 20 seconds long (80 seconds)
as it is enough time to promote the festival and the
fun environment that they could potentially be
staying in at the same time. To ensure that my
advert will be watched lots of time, they will go
into partnership with the BBC so that they can play
the adverts on their channel, they will up on
different social media sites such as Twitter,
Facebook and Instagram and also it will be upload
to YouTube. The line up and poster of the festival
will be released on 3rd March 2017 and the advert
will be release a week later on the 10th March 2017
and keep on play the advert until the festival have
started. The flyer of my festival will be released on
the 8th April as it is a way to gather people
excitement for the festival.

Conclusion
In conclusion, I have looked at different style and layout of what my
poster and flyer could potentially look like. I have chosen the name of
my festival to be called EXCLUSIVE Festival as it will link with my
magazine that I have created previously. In addition, I have chosen the
house style, the slogan and the target audience and also explain the
importance of them when making advertisement for my festival. Also,
I have created two mood board of inspiration for my poster and flyers
as I will know what they should look like and therefore know what they
should look like. Finally, I have design and created hand drawn draft
layout and graphic draft layout, as I will know what my advertisement
should look like before created it on Photoshop and to know the layout
of my poster and flyer as well.

Unit 15 LO2

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Unit 15 LO2