Sophie Angus Unit 30 LO4

1. OCR –
Level 3 Cambridge Introductory Diploma in Media
Unit 30:
Sophie Angus
Candidate Number: 1006
UK Media Publishing

3. Contents for LO4
Title Slide
Environment of Presentation 4
Sources for Presentation 5
Materials used – Script 6
Materials used 7-8
Evidence of Pitch 9-10
Evidence of Improvement on Prezi 11-12
Evidence of Improvement on
Photoshop
13
Evidence of Improvement on the
Script
14
Pitch 15
Pitch- Witness Statement 16
Conclusion 17

4. Environment of Presentation
The section of the class
room where I will pitch
my magazine
The Slide that I will use to
change from slide to
slide.
Computer where I created my pitch
and also where I will present my pitch
as well.
I have taken a few images of the environment where I will perform my pitch of two of my
music magazine ideas in front of the publisher. I will need the computer so I will be able to
transfer my PowerPoint into Prezi. In addition, I can also present my pitch from the
PowerPoint and onto the whiteboard so that the publishers are able to see the pitch
better. You can also change the slide with the slide changer. This is important because I am
able to change from slide to slide. I could also go backward on my pitch if I need to.

5. Sources for Presentation
Target Audience
http://ncrafts.files.wordpress.com/2013/05/socio-economic-needs.png
http://www.bauermedia.co.uk/uploads/QMediaPack Feb2013.pdf
https://ncrafts.wordpress.com/ctec-level-3-introductory-diploma-in-media-candidates/unit-1-analysing-media-
products-and-audiences-10-credits/
https://ncrafts.wordpress.com/ctec-level-3-introductory-diploma-in-media-candidates/unit-1-analysing-media-
products-and-audiences-10-credits/
Spending Power
http://ncrafts.files.wordpress.com/2013/05/socio-economic-needs.png
http://magazines.bauermediaadvertising.com/magazines/detail/Q
Interview
https://www.youtube.com/watch?v=r_fl8rUsFCE
Budget Summary
http://snctimes-nd2amyrushdasilva.blogspot.co.uk/2010/08/job-roles-within-magazine-industry.html
http://www.frontlinedistribution.co.uk
Plan for the Magazine
http://www.nrs.co.uk/downloads/pdf/general_magazines_201509.pdf
Advertisement Rate
advertising@bauermedia.co.uk
Income and Outgoing
http://www.sheengate.co.uk/advertising/advertising-rates/
http://www.flexioffices.co.uk/surrey/leatherhead/thorncroft-drive_kt22_id3758
http://www.mediaweek.co.uk/article/1333599/magazines-abcs-top-100-glance
http://www.greatmagazines.co.uk/bws/q-digital-magazine
Production Plan
http://contentmarketinginstitute.com/2011/08/6-steps-for-producing-a-custom-magazine/

6. Materials used – Script
I have created a script when presenting two of my
magazine ideas so that I will know what I will need
to be talking about when on specific slides. This will
enable me to make eye contract with the audience
instead of reading off the board. This will reveal to
the publishers that I am passionate about my
magazine and I also put in the effort to learn my
magazine and the important details about it.

7. Materials used
I have used PowerPoint to create and display all of my information on it so that I am
able to display the information within a professional and interesting way so the
publisher will be interested to invest in my magazine. However, I have decided to
transfer all of the PowerPoint onto Prezi so that it will look better when transitioning
slide to slide.

8. Materials used
I have transferred my PowerPoint to Prezi so that it will look professional and also add a bit of fun
to the pitch and the slide are able to fun animation from slide to slide.
I have used to the internet for find out detail about the office space for when I create my future
magazine. Also I used the internet to budgets summary, so I will be able to find out the cost of
making the magazine. In addition, I use the internet to use to find out the advertising rate for the
magazine, so that I can see how a magazine can make their money.
In addition, I went on the internet to look how a magazine the process of the magazine, so that I
can see the production plan. This is important because I would be able to create a production
plan for my magazine so that it can create and design my magazine. This will help me to
understand the step by step of how to create a magazine and also the different jobs that are
needed.

9. Evidence of Pitch
When I was doing my pitch or both of my music magazine, a camera was on
and film me. This is important because I am able to review my pitch and see
the positive and the negative feature of my pitch.
Also for my pitch I had verbal feedback of my pitch from the publishers. On the
witness statement I am able to see the positive and the negative feature of my
pitch and what I would need to to improve on. On the witness statement I
have sign it.
The positive impact on the pitch was that I put a lot of detail in the target
audience and also mention all of the media theory such as Katz and Hartley’s 7
subjectivities. Also by tweeting the strapline of the magazine, its shows a
effective way to encourage viral marketing.
However, a negative features about my pitch is I would need to refer and add to
the test and plan photograph in my pitch. Also the language that I display on
pitch pitch was wrong such as a a picture collection instead of saying a mood
board.
This is evidence of the witness statement and the
verbal feedback.
When the publisher gave my the witness
statement of my picture. It reveal to me what
I have done well and also what I should
improve on. Also the typed up witness
statement helps more to understand what
the publisher need to know about my
magazine. This is why I will use the feedback
from the publisher as correction, so it will be
more appealing for the publisher to support
my magazine.

10. Evidence of Pitch
These are all of the EBI comments that I have to change in my
pitch and the DTP improvements so that it will make the
presentation more appealing for the publishers to invest in my
music magazine. All of these changes have been made. These
changes will improve the overall appearance of my presentation
and therefore make it more appealing. The changes on Photoshop
works will ensure that my work will appeal to their intend target
audience as this will improve the overall appearance of the
magazine front cover and double page spread.
First Draft Final DraftSecond Draft
When I was created the first draft of front cover, I have gain feedback so I will be able to make changes to the front cover to make it
better. Therefore it will make it look more professional so that it will look like it is made from a high quality. On this page I will be
comparing my first draft of front cover to my final front cover. This is important as the final correction will reveal all of the correction
that I have made. Some of the changes that for the final front cover are the background, the eye colour, puff promotion and cover-
line. So when I have received feedback from my first Front Cover, I had to change the cover to make it more suited to publisher and
therefore this could improve the sale figure of my magazine as it will look more professional. These are all of the drafts of my front
cover that improve on in order to crate the final draft.

11. Evidence of Improvement on Prezi
Some of the improvement, which I have gain from the witness statement was
about the terminology that I have used through my presentation. I have used
the terminology that wasn’t professional and therefore I have to change the
terminology that were used. One of the terminology that I have to change
through my presentation and update on my Prezi. This mean that the
PowerPoint presentation and the Prezi will be the same than each other. I
have to change the terminology from profit and loss to income and outgoing
in order to make my pitch professional and appeal to the publisher.
This was the statement from the witness
statement.
Test ImageTest Image

12. Evidence of Improvement on Prezi
Another improvement that were needed to be made is for the photography plan and test photography to be
added and referred in the pitch. The test photography was known as test images, this is why I have change the
titles so that it will sound more professional and it will reveal that I have mention test photography during my
pitch. This was one way that I have referred and add test images to my pitch as well as adding the slides about
photography plan for each magazine as well. In addition, I didn’t mention the photography plan and test
photography in my script, which mean I did talk about these topic a lots so now I have add extra information
about the photography plan and test photography so that I know what I am talking about when I am presenting.
Test ImagesTest Images
This was from my script for
the presentation

13. Evidence of Improvement on
Photoshop
There was two main changes that I needed to make on photoshop for both for my front cover and
for the double page spread so that it will improve the magazine’s appearance and also reputation in
the future.
The first change was to the front cover to move the masthead behind the main image so that the reader as
able to have a clearly view of the image and therefore it will gain more ‘star appeal’ (Richard Dyer) to the
magazine. This could cause an increase of sale and popularity for the magazine.
The second change of the photoshop work was to include an encouragement for the readers to go on the
website to watch the full interview with the artist. This is important as it will encourage the readers to go
on the offical website so that they will be able to see other information that could appeal to them after
they watch the interview.

14. Evidence of Improvement on the Script
I have to change some wording into the script so that I will use the correct wording as I
know what I am talking about and also it will look professional. For instances I will
have to use the word ‘mood board’ instead of picture collect which I have said during
my pitch. In addition, I use the word conversions instead of conventions, which have
two different meaning.
This is the script for my presentation, which I have used so that I know what I have to
say when presenting. You are able to see that I have changing the the spelling from
conversion to convention.

15. Pitch
I have do some screen shot of the pitch, which is on the video. This will prove that I have done
the pitch and also that I have used Prezi to pitch two of my magazine ideas. This provide that I
was always making eye contract with the audience instead of reading from the board.
https://prezi.com/s6wdvaggkq6o/untitled-prezi/ ( Link to the Prezi pitch)

16. Pitch- Witness Statement
This is evidence of the feedback that I have gain from the publisher. This feedback is in the witness
statement. This will share with me what I have done well during the pitch and also what I should
improve on. This will help to me improve the overall content of the pitch and therefore make the
pitch better next time.

17. Conclusion
When I was pitching my two of my magazine ideas I will need to know where I have
sourced all of the work so that I will be about to prove that the information is real
instead of being made up. This will have to include different types of materials to
prove that it is presented in a nice way and also presented my pitch within a
professional way to make the publisher interest within my magazine ideas. This is the
reason why I have decided to use Prezi as I think it is a creatively way to present the
pitch rather than using PowerPoint. In addition, it is important to understand the
environment of where the pitch will be presented. This is important as I will be able to
get use of using the equipment to present my pitch. This is important because if I am
conformable with the environment of the pitch , then it will look professional and
therefore the publisher will feel conformable to be part of my magazine.