More Related Content Similar to Social Media and Financial Institutions (20) More from Sallie Burnett (20) Social Media and Financial Institutions2. Bio Sallie Burnett Strategist. Leader. Innovator. Adjunct digital marketing professor prestigious Daniels College of Business 2009 Direct Marketer of the Year President of Customer Insight Group, Inc., leading strategic relationship-marketing firm © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com 2 29. Website design and content3 Customer Relationships – Engage. Keep. Grow. © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com 30. Quick Quiz Facebook? Flickr? Linked In? StumbleUpon? Digg? Reddit? Have you searched for something on Wikipedia? Yahoo? Google? Ask? Do you read blogs? Do you use a RSS reader Google, Newsgator or Bloglines? Have you submitted or shared content to a social network? 4 © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com 31. What is Social Networking? Social networking is the interaction between a group of people who share a common interest. This can be casual (Facebook), professional (LinkedIn), or anything in between. Social network is a conversation and it is all about the ideas you are sharing about a brand. “Social network sites are visited by three quarters of global consumers who go online today. That’s a 24% increase over last year.” Nielsen, 2010 “Messaging, commenting, blogging, sharing and “liking” now fill up 22% of all time spent online each month.” Nielsen, 2010 5 © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com 32. How does Social Media Work? Social media marketing helps companies capitalize on cutting edge marketing techniques. Allows marketers to utilize and profit from the use of web 2.0 platforms, such as blogs, podcasts, social networking sites, and other emerging marketing tools. Social media differs from traditional media in that it involves two-way communication, where users are empowered to generate content. Consumers today are social, and want to have conversations with companies. 6 © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com 33. Where Do Buyers/Influencers Get Information About Your Product? | Social Media and Online PR Report | http://ecly.co/OPR-sm 7 © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com 34. What are the Benefits of Social Media for Marketers? 8 © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com 35. How Effective is Social Media in Achieving Business Objectives? 9 © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com 36. What are the Social Media Channels? 10 © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com 37. What are the Top Social Media Channels? 11 © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com 38. Twitter Age Demographics Twitter users like to be connected, get timely information, and connect with new people and brands. Source: Quantcast.com 12 © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com 39. How are Companies Using Twitter? 13 © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com 40. How are Companies Using Twitter? 14 © Customer Insight Group, Inc. • 303.44.9758 • www.customerinsightgroup.com 41. Facebook Age Demographics Source: Facebook Social Ads Platform Data Facebook has become both a personal and professional space. 15 © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com 42. How are Companies Using Facebook? 16 © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com 43. How are Companies Using Facebook? 17 © Customer Insight Group, Inc. • 303.44.9758 • www.customerinsightgroup.com 44. How are Companies Using Facebook? © Customer Insight Group, Inc. • 303.44.9758 • www.customerinsightgroup.com 18 45. 19 YouTube Age Demographics 3 - 12 Source: Quantcast.com Users interact with online video sites much like they do with social networking sites—connecting with others and commenting on posts. © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com 47. How to Develop Your Social Media Strategy Identify your objectives Identify your target audience Find where the conversations are happening Join the conversations Integrate into your existing communications Monitor and measure 21 © Customer Insight Group, Inc. • 303.422.9758 • www.customerinsightgroup.com 48. Sallie Burnett, President Customer Insight Group, Inc. Email: sallie@customerinsightgroup.com Phone: 303.422.9758 Twitter: http://twitter.com/sallieburnett LinkedIn: http://www.linkedin.com/in/sallieburnett Customer Relationships – Engage. Keep. Grow. Editor's Notes http://blog.nielsen.com/nielsenwire/online_mobile/social-media-accounts-for-22-percent-of-time-online/ http://www.marketingsherpa.com/1news/chartofweek-03-09-10-lp.htm http://blog.twitter.com/2010/02/measuring-tweets.htmlhttp://www.worldmarketmedia.com/810/section.aspx/994/post/social-media-trends-at-fortune-100-companies-stats 328% growth in 35 – 54 year olds35+ demographic now represents more than 30% of the entire user base923% growth in ages 55+Source: Facebook Social Ads Platform Data http://www.facebook.com/tiaa-cref http://www.facebook.com/fidelityinvestments