Detroit, Michigan's Business Improvement Group (BIG) hosted this marketing seminar as part of the series "How to Attract and Retain Customers" on October 6th, 2010 at Automation Alley. Kevin Krason, CEO of Biznet Internet Solutions is the featured presenter.
Social media marketing is still a buzzword to many, but SEO is still a mystery. Thereโs a clear need to have a defined strategy and model to make a success with digital marketing campaigns. At the moment, many brands does not have a clear process and model regarding SEO and social media to reach business goals and there's no way to measure social media ROI.
To move forward and make sure you reach your business goals using SEO and social media, you need an SEO and social media model that works and a strategy to measure ROI.
Thank you to all who attended our Internet Marketing Seminar at Automation Alley on February 9th, 2010. We hope that you found value in our experience and discussions.
An investment-worthy internet marketing campaign includes a combination of traditional methods while strategically utilizing various digital methods including search engine marketing, social media marketing and content distribution. For more information on Biznet please visit: http://www.biznetis.net
Introduction to Digital Marketing - Case Study - Social Media OptimizationSiby Kuriakose
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Introduction to Digital Marketing (Interactive Marketing). Case Study in digital marketing outlines President Obama's successful use of social media marketing to garner support. Tips on effective Social Media Optimization for companies, brands and individuals.
Social media marketing is still a buzzword to many, but SEO is still a mystery. Thereโs a clear need to have a defined strategy and model to make a success with digital marketing campaigns. At the moment, many brands does not have a clear process and model regarding SEO and social media to reach business goals and there's no way to measure social media ROI.
To move forward and make sure you reach your business goals using SEO and social media, you need an SEO and social media model that works and a strategy to measure ROI.
Thank you to all who attended our Internet Marketing Seminar at Automation Alley on February 9th, 2010. We hope that you found value in our experience and discussions.
An investment-worthy internet marketing campaign includes a combination of traditional methods while strategically utilizing various digital methods including search engine marketing, social media marketing and content distribution. For more information on Biznet please visit: http://www.biznetis.net
Introduction to Digital Marketing - Case Study - Social Media OptimizationSiby Kuriakose
ย
Introduction to Digital Marketing (Interactive Marketing). Case Study in digital marketing outlines President Obama's successful use of social media marketing to garner support. Tips on effective Social Media Optimization for companies, brands and individuals.
The B2B Content Marketing Report is based on over 600 survey responses from marketing professionals to better understand the current state of content marketing and to identify new trends, and key challenges as well as best practices.
Here are some of the key findings:
- Lead generation is by far the number one goal of content marketing, followed by thought leadership and market education.
- Companies with a documented content strategy are much more likely to be effective than those without a documented strategy.
- The most mentioned content marketing challenge is finding enough time and resources to create content.
- Content marketing ROI remains difficult to measure. Only a minority of respondents consider themselves at least somewhat successful at tracking ROI.
- LinkedIn tops the list of the most effective social media platforms for distributing content and engaging with prospects.
Download the full report PDF for more details: http://www.marketingbuddy.com/download-the-content-marketing-report/
BrightonSEO 2014: SEO In the Bigger Picture Richard Kirk
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SEO is an increasingly broad church, and the future of the industry seems to be more and more fragmented. Don;t worry though, as SEO specialists you are experts in owned media and the future of marketing and media is Owned First! Preso contains data proving the ever increasing influence of user experience and owned media like SEO - ensuring practicioners like you will have many opportunities in the next 24 months.
Emerging seo & digital marketing trends. ebne-Strategy
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This presentation explores emerging digital marketing trends and how both SME's and larger businesses can apply them them to improve their digital engagement
What is Digital Marketing?- SEO, SMM, Email Marketing etc. etc.Stefy John
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A complete guide, which explains the concept of google search, importance of website, mobile friendly website, ecommerce website, digital marketing,seo, keyword optimization ,adwords,social media marketing. Please like and share if you like the presentation.
Introducing Marketing Research. Showing the use of Marketing Research in business models and frameworks. Describing a typical Marketing Research process.
Digital marketing presentation - Overview, myths and factssaranshjain50
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This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
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General Electric Social Media Strategy โ Innovative Technology oriented ContentRajesh Prabhakar
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GE social media strategy can be called a digital content factory which is a convergence of different social media platforms that allows company and customers publish and share their own content. The company deals with significantly high quality content that discusses the innovations in technology, emerging technologies, explanation and description about existing technologies.
Digital Marketing ppt | Digital Marketing CourseAnkurSharma815
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Digital marketing is one of the most searched job whether in India or in other countries. As such many institutes are teaching digital marketing to their students.
Far more than simply ecommerce, the digital channel is the growth engine to drive new markets, test merchandise quickly and cost effectively, acquire new customers, retain existing customers and tap them along with brand fans to propagate messages, content and influence purchases across all channels. In this session, youโll learn why the digital channel is a growth engine for your business and how to realize its full potential. This session will delve into digital, its benefits and opportunities, and examine how the consumer purchase decision is forever altered by the new digital consumer.
The B2B Content Marketing Report is based on over 600 survey responses from marketing professionals to better understand the current state of content marketing and to identify new trends, and key challenges as well as best practices.
Here are some of the key findings:
- Lead generation is by far the number one goal of content marketing, followed by thought leadership and market education.
- Companies with a documented content strategy are much more likely to be effective than those without a documented strategy.
- The most mentioned content marketing challenge is finding enough time and resources to create content.
- Content marketing ROI remains difficult to measure. Only a minority of respondents consider themselves at least somewhat successful at tracking ROI.
- LinkedIn tops the list of the most effective social media platforms for distributing content and engaging with prospects.
Download the full report PDF for more details: http://www.marketingbuddy.com/download-the-content-marketing-report/
BrightonSEO 2014: SEO In the Bigger Picture Richard Kirk
ย
SEO is an increasingly broad church, and the future of the industry seems to be more and more fragmented. Don;t worry though, as SEO specialists you are experts in owned media and the future of marketing and media is Owned First! Preso contains data proving the ever increasing influence of user experience and owned media like SEO - ensuring practicioners like you will have many opportunities in the next 24 months.
Emerging seo & digital marketing trends. ebne-Strategy
ย
This presentation explores emerging digital marketing trends and how both SME's and larger businesses can apply them them to improve their digital engagement
What is Digital Marketing?- SEO, SMM, Email Marketing etc. etc.Stefy John
ย
A complete guide, which explains the concept of google search, importance of website, mobile friendly website, ecommerce website, digital marketing,seo, keyword optimization ,adwords,social media marketing. Please like and share if you like the presentation.
Introducing Marketing Research. Showing the use of Marketing Research in business models and frameworks. Describing a typical Marketing Research process.
Digital marketing presentation - Overview, myths and factssaranshjain50
ย
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
Register on the Best freelancing website
www.freelancemantra.com
Get the best digital marketing services from
www.ainitosh.com
General Electric Social Media Strategy โ Innovative Technology oriented ContentRajesh Prabhakar
ย
GE social media strategy can be called a digital content factory which is a convergence of different social media platforms that allows company and customers publish and share their own content. The company deals with significantly high quality content that discusses the innovations in technology, emerging technologies, explanation and description about existing technologies.
Digital Marketing ppt | Digital Marketing CourseAnkurSharma815
ย
Digital marketing is one of the most searched job whether in India or in other countries. As such many institutes are teaching digital marketing to their students.
Far more than simply ecommerce, the digital channel is the growth engine to drive new markets, test merchandise quickly and cost effectively, acquire new customers, retain existing customers and tap them along with brand fans to propagate messages, content and influence purchases across all channels. In this session, youโll learn why the digital channel is a growth engine for your business and how to realize its full potential. This session will delve into digital, its benefits and opportunities, and examine how the consumer purchase decision is forever altered by the new digital consumer.
On 21st April 2015, I was invited at SZABIST to demonstrate a lecture and share insights on "Digital Marketing In Pakistan". This is the very presentation that was showcased and discussed with the entire class of MBA and BBA students for BABS 15 program. For more details, please visit www.shafiqsiddiqui.com
This report presents analysis of few companies in Sri Lanka that use marketing 1.0, marketing 2.0 and marketing 3.0 concepts. Furthermore in this report, the causes of the marketing evolution are also discussed. This analysis has been categorized under different marketing concepts for easy comprehension of how companies are following these versions separately and come up with the suggestions for what it could it be the next marketing concept.
Chapter 1 Integrating Internet Marketing into the Marketing Communications MixTeachingInternetMarketing
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The presentation that accompanies chapter 1 of Internet Marketing:Integrating Online and Offline Strategies. Adopters of the text receive access to the remainder of the chapter PPTs and the Instructors Manual.
Learn how marketing has shifted from traditional to digital in recent years. We cover inbound marketing and how to implement a value piece into your marketing plan.
A simple guide and how-to on digital age for your marketing purpose. Advice and practice to implement many interesting framework such as HOOK Model, Bullseye framework, and many others.
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
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In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
2016 Digital predictions for marketing, tech, pop culture and everything in b...Soap Creative
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Another light-hearted look at what we think the zeitgeist of 2016 will be for marketing, tech, pop culture and everything in-between.
Many of our previous predictions are still in play and while we like to be right we'd rather make you smile with these less predictable trends.
Follow us for more updates.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
How to Outsmart Google (How to earn a first page listing on Google, Yahoo!, B...Biznet Digital
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The idea isn't really to outsmart Google but rather all of your competitors to achieve first page placement in search results. Nearly 90% of all search users never make i t past the first page. Make your site count. Get the traffic you deserve. Learn more in this educational presentation.
Social Media ROI Webinar Larry Weber and Crowd FactoryCrowd Factory
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While Twitter, Facebook and YouTube are the current rage, most marketers are struggling with how to measure social media effectiveness and maximize ROI. Solving this challenge is the key to long-term success for not just social media - but for all of marketing.
Join Larry Weber and Alexander Mouldovan, CEO of Crowd Factory for a spirited discussion about how marketers can answer the measurement challenge.
This presentation has prepared for students of DAIICT by Blow Horn Media, LLP in the association with Google Business Group - Ahmedabad. Purpose of this presentation is to educate students about digital marketing, future of it and career scope in digital marketing.
While Twitter, Facebook and YouTube are the current rage, most marketers are struggling with how to measure social media effectiveness and maximize ROI. Solving this challenge is the key to long-term success for not just social media โ but for all of marketing.
Larry Weber of W2 Group and Alexander Mouldovan of Crowd Factory discuss how marketers can answer the measurement challenge.
Social Media 101: The Search and Social Landscape for Small Businesses, by Ro...Rob Garner
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Search and social media 101 level presentation, covering the current social media landscape, recent marketing statistics and research, how to engage, categories of social engagement, how search and social work together, social relevancy, and other topics. Presented by Rob Garner.
Navigating the Digital Landscape_ The Evolution, Strategies, and Future of Di...AK EBooks
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In todayโs interconnected world, digital marketing has become an indispensable tool for businesses seeking to reach and engage with their target audiences. From its early days of email campaigns and basic websites, digital marketing has evolved into a sophisticated, multi-faceted discipline that leverages a variety of online channels and strategies. This article provides a concise overview of digital marketing, highlighting its key components and the benefits it offers to modern businesses.
The Evolution of Digital Marketing
Digital marketing began with the advent of the internet and the widespread adoption of email in the late 20th century. Early digital marketing efforts focused on email campaigns and basic website development. The rise of search engines like Google in the late 1990s introduced the concept of search engine optimization (SEO), which aimed to increase a websiteโs visibility and drive organic traffic.
The early 2000s saw the emergence of pay-per-click (PPC) advertising, allowing businesses to place ads in search engine results and pay only when users clicked on them. Social media platforms such as Facebook, Twitter, and LinkedIn soon followed, providing new avenues for businesses to connect with their audiences and build online communities.
Key Strategies in Digital Marketing
Search Engine Optimization (SEO):
SEO involves optimizing a websiteโs content and structure to improve its ranking on search engine results pages (SERPs). Effective SEO strategies include keyword research, on-page optimization, and link building. The goal is to increase organic traffic by making the website more visible and appealing to search engines.
Pay-Per-Click (PPC) Advertising:
PPC advertising allows businesses to bid on keywords and display ads in search engine results. Advertisers pay a fee each time their ad is clicked. PPC campaigns offer targeted reach, measurable results, and cost control, making them a valuable tool for driving traffic and conversions.
Social Media Marketing:
Social media marketing leverages platforms like Facebook, Instagram, Twitter, and LinkedIn to promote products and services. It involves creating engaging content, managing online communities, and running targeted ad campaigns. Social media allows businesses to build brand awareness, foster relationships, and drive engagement.
Content Marketing:
Content marketing focuses on creating and distributing valuable, relevant content to attract and retain a defined audience. This strategy includes blogging, video marketing, email newsletters, and downloadable resources like ebooks. The aim is to provide value, solve problems, and establish thought leadership.
An ultimate guide to Digital Marketing and its ToolsArjun Pawar
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This presentation will make an amateur understand what is Digital Marketing.
What are the tools used for online marketing & what are its advantages or disadvantages.
You can get more information on http://victormediainstitute.com
eLuminous Technologies is an expert Digital marketing strategy for hospitals in India. Our marketing strategy for hospitals will help you grow OPD patients, increase the no. of IVF cycles per month. Contact us today.
Digital marketing strategy for hospitals, healthcare marketing strategy, Hospital Marketing Strategies
Similar to The New Marketing Paradigm: Moving from Push to Pull (20)
Improving profitability for small businessBen Wann
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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
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In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
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๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
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Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.๐คฏ
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Business Valuation Principles for EntrepreneursBen Wann
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This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
4. Communication Paradigm Shift Smoke Signals Letters / Mail Telegraph Telephone Mobile Phone Email Online Community Technology continues to change the way humans communicate professionally and socially
10. David Meerman Scott: Getting customers used to mean interrupting people with product messages. Today itโs all about compelling content. RohitBharagava: The real secret to great marketing is creating compelling and useful content. Brian Clark: Online, great content is effective advertising and smart marketers are the new media. Seth Godin: Content Marketing is the only marketing left. Top online marketing thought leaders stress the importance of Inbound Marketing
14. 65% of CMOs stated that in the current economic climate, it is easier to secure organizational โbuy inโon new media/social media programs than it was one year ago. Business Wire survey of 81 chief marketing officers and senior marketing professionals directly responsible for managing their digital agency as well as their organizationโs digital marketing budget
15. New media/social media channels are becoming more critical 77%stated they will take on a greater focus in their overall interactive strategy โBusiness Wire survey of 81 chief marketing officers and senior marketing professionals directly responsible for managing their digital agency as well as their organizationโs digital marketing budget.โ
29. Alexa Ranking Alexa is owned by Amazon and tracks 40 million websites. These 40 million sites are ranked based on Alexa's ability to track visitors. Your site's Traffic Ranking number provides a guideline of how well your website is doing relative to others on the web. The lower the number the better.
30. Backlinks Backlinks are the number of links from other websites that are pointing to your website that the search engines has given your site credit for. This number will always be lower than the total links out in the digital marketplace.
32. Organic Search Pros No cost-per-click on search engines Greater credibility Produces 75% of clicks resulting from search engines
33. Organic Search Cons No guarantee of link placement on search results page Limited keyword use, dependent on content Requires writing skill to properly incorporate terms
44. What is Content Marketing? The art of listening to your customers wants and needs and the science of delivering content to them in a compelling way.
61. Content Marketing Example Biotivia.com has up-to-date press releases on their website. Each release contains a link to the Biotivia website. They also submit these press releases to distribution sites which increases their reach. This press release from Biotivia.com has been found on 26,500 pages. This means a link to the Biotivia website is on each of these pages. This press release has been found on 8,490 pages. Source: Google.com
63. This is the profile for the MonavieCorporate YouTube channel. They sell acai berry juice, a healthy antioxidant. There are 24,582 channel views, while each video posted has thousands of views each There are 1,207 subscribers to this channel A detailed About Me section and link to the website is included in the profile YouTube Example
79. Social Media: Quick Facts 49% of social media (SM) users log on daily 31% agree SM is more credible than ads 61% research purchases with SM 36% use SM for purchasing decisions 40% are talking and learning from specific orgs 25% of users โfeel betterโ about companies using SM 89% of users use SM more/same as last year Source: CNW Group and Leger Marketing
80. Social Media is a Key Driver in Brand Awareness and Affinity
81.
82. 70% of US online Adults are โspectatorsโ of social media content
96. Facebook Example The link to the website is prevalent 48 likes after only 4 hours Positive comments This is an example of connecting with people via Facebook, provoking thought and driving traffic to a website
97. Maximizing Inbound Marketing: Search, Content and Social Media In order to effectively use inbound marketingyou must leverage multiple channels! Social Media Content Search