Are you dabbling in social media without a strategy? Kicking the tires or tossing in an intern at the problem? It's time to start leveraging social media to engage your customers. This presentation takes yous through the steps to maximize the results of your social media efforts.
What you will learn:
-Explore how successful companies are using social media to build relationships with customers.
-Learn how to define your strategy and create your plan for communicating and engaging with customers.
-Learn how to quantify key performance indicators and define what social media success looks like.
-Discover how to use social media initiatives as a competitive differentiator.
-Know the most common mistakes being made; spot them on the horizon and take a detour!
“The Baton Rouge food truck scene is emerging, and [trucks] heavily use social media to promote where they are located at any given time,” he says. “In order to increase their social media following, they all promote their social media accounts on their trucks.”Pottery Barn includes not only tells customers where they can connect with them socially, but are using QR codes to drive traffic to their website. How to use QR codes for business: http://mashable.com/2010/06/23/qr-codes-small-biz/North Andover Historical Society is on Facebook!
https://www.facebook.com/nononsense/app_204605899634668https://www.facebook.com/capriottishttp://www.facebook.com/events/118285671582108/1) Offer discounts, promotions and contests. (At least once a month). Discounts and specials are definitely among the most popular ways of rewarding Facebook 2) Reward fans by helping them give back, tying charitable donations to the growth of their fan base. Nononsense, Hosiery and legwear company, "Socks for America," donated one million pairs of socks to needy children and families across the country. The campaign, called "Socks for America," allows consumers to donate a pair of socks in their name to a person in need simply by becoming a fan on No nonsense's Facebook Page.3) One completely free way to reward and recognize fans is to showcase an individual fan on your Page. 4) One of the best ways to reward fans for their continued support is by showing them you're listening to their opinions and feedback.
http://www.facebook.com/media/set/?set=a.10150183789709275.329185.107926874274&type=3Hondo took listening to fans up a notch!!Want to take it up a notch? Honda showed it was listening during its "We're Fans of You Too" Week on Facebook, during which it recognized some of the innovative ways fans have shown their love for the brand over the years by mirroring these activities on their own.For example, a fan carved a Honda logo into their lawn, so Honda carved that fan's name into their corporate headquarters' lawn at the main entrance. A fan revealed his love for Honda with his Honda logo tattoo; Honda's vice president of marketing got an airbrushed tattoo of the fan's name and face. A fan requested a special Honda haircut at his barber; a Honda associate got that fan's name carved in his hair, too.
Resources LinkedIn Group http://linkd.in/LinkedInDiscussion InternetHowTo on Twitter http://twitter.com/internethowto Social Media Library http://www.customerinsightgroup.com/marketinglibrary Infographics http://www.customerinsightgroup.com/infographs Social Media Grader http://www.customerinsightgroup.com/marketinglibrary/social-media-grader How to Use Facebook for Business http://www.customerinsightgroup.com/facebook-pocket-guide