SlideShare a Scribd company logo

Email Marketing Strategies That Work

•Download as PPT, PDF•
•
Sallie Burnett
Sallie Burnett

Using case studies you can relate to, you'll be armed with actionable strategies and tactics you can use to drive traffic, improve customer loyalty, conversions and ROI. Topics will include segmentation, database management, deliverability, design, A/B testing, dynamic content, behavioral triggers, personalization and more.

BusinessTechnology
1 of 34
Retail Email: Leaving Money in the Inbox
Retail Email: Leaving Money in the Inbox ,[object Object],[object Object],[object Object],[object Object]
The Opportunity
Why Are We Here Today? ,[object Object],[object Object],[object Object],Source: *Direct Marketing Association, ** Forrester Research
Opportunity to Improve Email Results ,[object Object],[object Object],[object Object],[object Object],Source: silverPOP 2008 Email Study of Top Retailers
Driving Engagement with One-to-One Communications
The challenge is clear… ,[object Object],[object Object],[object Object],[object Object]
And the tool kit is more than full… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Philosophy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.subscribersrule.com
Stages of Retail Engagement
Acquire ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Convert ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Retain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email Best Practices
List Growth ,[object Object],[object Object],[object Object]
Simple sign-ups look like this… Incentive… Profile… Prominent…
List Growth ,[object Object],[object Object],[object Object],[object Object],[object Object]
Encourage immediate search… Offer an incentive to purchase… Acknowledge the New…
Acknowledge the Lapsed… Come back today! Benefits galore!
Split Testing / Design Email A Email B
With Images Off & Results ,[object Object],[object Object],[object Object],[object Object],Email A Email B
What Doesn’t Work…
What’s Better…
Why it’s Better…
Creating Email that Sells Alicia Elizarraras Marketing and Content Specialist Kiyonna
 
 
 
 
 
 
 
 
Thank You! Alicia Elizarraras , Marketing & Content Specialist, Kiyonna [email_address] Scott Roth , Director, Product Marketing, ExactTarget [email_address] Caroline Gardner , Director of Customer Experience, Sitebrand [email_address] Sallie Burnett , President Customer Insight Group, Inc. [email_address]

Recommended

Marketing In Recession
Marketing In RecessionMarketing In Recession
Marketing In Recession
Sallie Burnett
 
Should Your Company Use Social Media Marketing?
Should Your Company Use Social Media Marketing?Should Your Company Use Social Media Marketing?
Should Your Company Use Social Media Marketing?
Sallie Burnett
 
Social Media and Financial Institutions
Social Media and Financial InstitutionsSocial Media and Financial Institutions
Social Media and Financial Institutions
Sallie Burnett
 
Viral Marketing, Igniting the Buzz
Viral Marketing, Igniting the BuzzViral Marketing, Igniting the Buzz
Viral Marketing, Igniting the Buzz
Sallie Burnett
 
What Marketers Must Know to Maximize Social Media Results
What Marketers Must Know to Maximize Social Media ResultsWhat Marketers Must Know to Maximize Social Media Results
What Marketers Must Know to Maximize Social Media Results
Sallie Burnett
 
Social Media Outlook 2012
Social Media Outlook 2012Social Media Outlook 2012
Social Media Outlook 2012
Sallie Burnett
 
Drive Sales & Conversions with Social Media
Drive Sales & Conversions with Social MediaDrive Sales & Conversions with Social Media
Drive Sales & Conversions with Social Media
Marketing Consultant
 
A Bluprint for Investing in Referral Marketing
A Bluprint for Investing in Referral MarketingA Bluprint for Investing in Referral Marketing
A Bluprint for Investing in Referral Marketinghenry4km
 

Recommended

Marketing In Recession
Marketing In RecessionMarketing In Recession
Marketing In Recession
Sallie Burnett
 
Should Your Company Use Social Media Marketing?
Should Your Company Use Social Media Marketing?Should Your Company Use Social Media Marketing?
Should Your Company Use Social Media Marketing?
Sallie Burnett
 
Social Media and Financial Institutions
Social Media and Financial InstitutionsSocial Media and Financial Institutions
Social Media and Financial Institutions
Sallie Burnett
 
Viral Marketing, Igniting the Buzz
Viral Marketing, Igniting the BuzzViral Marketing, Igniting the Buzz
Viral Marketing, Igniting the Buzz
Sallie Burnett
 
What Marketers Must Know to Maximize Social Media Results
What Marketers Must Know to Maximize Social Media ResultsWhat Marketers Must Know to Maximize Social Media Results
What Marketers Must Know to Maximize Social Media Results
Sallie Burnett
 
Social Media Outlook 2012
Social Media Outlook 2012Social Media Outlook 2012
Social Media Outlook 2012
Sallie Burnett
 
Drive Sales & Conversions with Social Media
Drive Sales & Conversions with Social MediaDrive Sales & Conversions with Social Media
Drive Sales & Conversions with Social Media
Marketing Consultant
 
A Bluprint for Investing in Referral Marketing
A Bluprint for Investing in Referral MarketingA Bluprint for Investing in Referral Marketing
A Bluprint for Investing in Referral Marketinghenry4km
 
ShopSocially Webinar - How Customer Referrals are Transforming Avenue® into a...
ShopSocially Webinar - How Customer Referrals are Transforming Avenue® into a...ShopSocially Webinar - How Customer Referrals are Transforming Avenue® into a...
ShopSocially Webinar - How Customer Referrals are Transforming Avenue® into a...
Shop Socially
 
Social Media Chamber Presentation 2011
Social Media Chamber Presentation 2011Social Media Chamber Presentation 2011
Social Media Chamber Presentation 2011
UF Hillel
 
Social Media for B2B: The Big Picture
Social Media for B2B: The Big PictureSocial Media for B2B: The Big Picture
Social Media for B2B: The Big Picture
Paul Myerscough
 
E-Commerce and Social Business - What a business owner should know about SEO,...
E-Commerce and Social Business - What a business owner should know about SEO,...E-Commerce and Social Business - What a business owner should know about SEO,...
E-Commerce and Social Business - What a business owner should know about SEO,...
Elizabeth Quintanilla, MBA
 
Impact of digital media on modern business method
Impact of digital media on modern business methodImpact of digital media on modern business method
Impact of digital media on modern business method
Mihir Jhaveri (26,000+)
 
How to Achieve B2B Social Media Success
How to Achieve B2B Social Media SuccessHow to Achieve B2B Social Media Success
How to Achieve B2B Social Media Success
Tom Pick
 
Digital Marketing Overview (for students)
Digital Marketing Overview (for students)Digital Marketing Overview (for students)
Digital Marketing Overview (for students)
Chris Sietsema
 
Click it! Membership Webinar
Click it! Membership WebinarClick it! Membership Webinar
Click it! Membership Webinar
Membership Consultants, Inc.
 
Making marketing technology work
Making marketing technology workMaking marketing technology work
Making marketing technology work
Abhijit Das
 
Qualitative Research in Conversion Optimization
Qualitative Research in Conversion OptimizationQualitative Research in Conversion Optimization
Qualitative Research in Conversion Optimization
Andra Baragan
 
Strategies to Boost SEO Rank Using Social Signals - Webinar by ShopSocially a...
Strategies to Boost SEO Rank Using Social Signals - Webinar by ShopSocially a...Strategies to Boost SEO Rank Using Social Signals - Webinar by ShopSocially a...
Strategies to Boost SEO Rank Using Social Signals - Webinar by ShopSocially a...
Shop Socially
 
How Small Business Owners Can Nurture Their Warm Leads
How Small Business Owners Can Nurture Their Warm Leads How Small Business Owners Can Nurture Their Warm Leads
How Small Business Owners Can Nurture Their Warm Leads
OutboundEngine
 
Effect of social media on e commerce
Effect of social media on e commerceEffect of social media on e commerce
Effect of social media on e commerce
Pooja Gupta
 
PCAM: The New Marketing Paradigm - Moving From Push to Pull
PCAM: The New Marketing Paradigm - Moving From Push to PullPCAM: The New Marketing Paradigm - Moving From Push to Pull
PCAM: The New Marketing Paradigm - Moving From Push to Pull
Biznet Digital
 
The New Marketing Paradigm: Moving from Push to Pull
The New Marketing Paradigm: Moving from Push to PullThe New Marketing Paradigm: Moving from Push to Pull
The New Marketing Paradigm: Moving from Push to Pull
Biznet Digital
 
Simon Rogers
Simon RogersSimon Rogers
Simon Rogers
InBlackandWhite
 
Why Facebook Likes Don't Matter Anymore
Why Facebook Likes Don't Matter AnymoreWhy Facebook Likes Don't Matter Anymore
Why Facebook Likes Don't Matter Anymore
MomentFeed
 
Types of internet marketing
Types of internet marketingTypes of internet marketing
Types of internet marketing
TKANHAR
 
Introduction to Digital Marketing Session at Banasthali University
Introduction to Digital Marketing Session at Banasthali UniversityIntroduction to Digital Marketing Session at Banasthali University
Introduction to Digital Marketing Session at Banasthali University
Anandan Pillai
 
Emerging seo & digital marketing trends. ebn
Emerging seo & digital marketing trends. ebnEmerging seo & digital marketing trends. ebn
Emerging seo & digital marketing trends. ebn
e-Strategy
 
Digital Consumer: Engaging your digital audience
Digital Consumer: Engaging your digital audienceDigital Consumer: Engaging your digital audience
Digital Consumer: Engaging your digital audience
Sallie Burnett
 
Loyalty Program: Time for a Refresh
Loyalty Program: Time for a RefreshLoyalty Program: Time for a Refresh
Loyalty Program: Time for a Refresh
Sallie Burnett
 

More Related Content

What's hot

ShopSocially Webinar - How Customer Referrals are Transforming Avenue® into a...
ShopSocially Webinar - How Customer Referrals are Transforming Avenue® into a...ShopSocially Webinar - How Customer Referrals are Transforming Avenue® into a...
ShopSocially Webinar - How Customer Referrals are Transforming Avenue® into a...
Shop Socially
 
Social Media Chamber Presentation 2011
Social Media Chamber Presentation 2011Social Media Chamber Presentation 2011
Social Media Chamber Presentation 2011
UF Hillel
 
Social Media for B2B: The Big Picture
Social Media for B2B: The Big PictureSocial Media for B2B: The Big Picture
Social Media for B2B: The Big Picture
Paul Myerscough
 
E-Commerce and Social Business - What a business owner should know about SEO,...
E-Commerce and Social Business - What a business owner should know about SEO,...E-Commerce and Social Business - What a business owner should know about SEO,...
E-Commerce and Social Business - What a business owner should know about SEO,...
Elizabeth Quintanilla, MBA
 
Impact of digital media on modern business method
Impact of digital media on modern business methodImpact of digital media on modern business method
Impact of digital media on modern business method
Mihir Jhaveri (26,000+)
 
How to Achieve B2B Social Media Success
How to Achieve B2B Social Media SuccessHow to Achieve B2B Social Media Success
How to Achieve B2B Social Media Success
Tom Pick
 
Digital Marketing Overview (for students)
Digital Marketing Overview (for students)Digital Marketing Overview (for students)
Digital Marketing Overview (for students)
Chris Sietsema
 
Click it! Membership Webinar
Click it! Membership WebinarClick it! Membership Webinar
Click it! Membership Webinar
Membership Consultants, Inc.
 
Making marketing technology work
Making marketing technology workMaking marketing technology work
Making marketing technology work
Abhijit Das
 
Qualitative Research in Conversion Optimization
Qualitative Research in Conversion OptimizationQualitative Research in Conversion Optimization
Qualitative Research in Conversion Optimization
Andra Baragan
 
Strategies to Boost SEO Rank Using Social Signals - Webinar by ShopSocially a...
Strategies to Boost SEO Rank Using Social Signals - Webinar by ShopSocially a...Strategies to Boost SEO Rank Using Social Signals - Webinar by ShopSocially a...
Strategies to Boost SEO Rank Using Social Signals - Webinar by ShopSocially a...
Shop Socially
 
How Small Business Owners Can Nurture Their Warm Leads
How Small Business Owners Can Nurture Their Warm Leads How Small Business Owners Can Nurture Their Warm Leads
How Small Business Owners Can Nurture Their Warm Leads
OutboundEngine
 
Effect of social media on e commerce
Effect of social media on e commerceEffect of social media on e commerce
Effect of social media on e commerce
Pooja Gupta
 
PCAM: The New Marketing Paradigm - Moving From Push to Pull
PCAM: The New Marketing Paradigm - Moving From Push to PullPCAM: The New Marketing Paradigm - Moving From Push to Pull
PCAM: The New Marketing Paradigm - Moving From Push to Pull
Biznet Digital
 
The New Marketing Paradigm: Moving from Push to Pull
The New Marketing Paradigm: Moving from Push to PullThe New Marketing Paradigm: Moving from Push to Pull
The New Marketing Paradigm: Moving from Push to Pull
Biznet Digital
 
Simon Rogers
Simon RogersSimon Rogers
Simon Rogers
InBlackandWhite
 
Why Facebook Likes Don't Matter Anymore
Why Facebook Likes Don't Matter AnymoreWhy Facebook Likes Don't Matter Anymore
Why Facebook Likes Don't Matter Anymore
MomentFeed
 
Types of internet marketing
Types of internet marketingTypes of internet marketing
Types of internet marketing
TKANHAR
 
Introduction to Digital Marketing Session at Banasthali University
Introduction to Digital Marketing Session at Banasthali UniversityIntroduction to Digital Marketing Session at Banasthali University
Introduction to Digital Marketing Session at Banasthali University
Anandan Pillai
 
Emerging seo & digital marketing trends. ebn
Emerging seo & digital marketing trends. ebnEmerging seo & digital marketing trends. ebn
Emerging seo & digital marketing trends. ebn
e-Strategy
 

What's hot (20)

ShopSocially Webinar - How Customer Referrals are Transforming Avenue® into a...
ShopSocially Webinar - How Customer Referrals are Transforming Avenue® into a...ShopSocially Webinar - How Customer Referrals are Transforming Avenue® into a...
ShopSocially Webinar - How Customer Referrals are Transforming Avenue® into a...
 
Social Media Chamber Presentation 2011
Social Media Chamber Presentation 2011Social Media Chamber Presentation 2011
Social Media Chamber Presentation 2011
 
Social Media for B2B: The Big Picture
Social Media for B2B: The Big PictureSocial Media for B2B: The Big Picture
Social Media for B2B: The Big Picture
 
E-Commerce and Social Business - What a business owner should know about SEO,...
E-Commerce and Social Business - What a business owner should know about SEO,...E-Commerce and Social Business - What a business owner should know about SEO,...
E-Commerce and Social Business - What a business owner should know about SEO,...
 
Impact of digital media on modern business method
Impact of digital media on modern business methodImpact of digital media on modern business method
Impact of digital media on modern business method
 
How to Achieve B2B Social Media Success
How to Achieve B2B Social Media SuccessHow to Achieve B2B Social Media Success
How to Achieve B2B Social Media Success
 
Digital Marketing Overview (for students)
Digital Marketing Overview (for students)Digital Marketing Overview (for students)
Digital Marketing Overview (for students)
 
Click it! Membership Webinar
Click it! Membership WebinarClick it! Membership Webinar
Click it! Membership Webinar
 
Making marketing technology work
Making marketing technology workMaking marketing technology work
Making marketing technology work
 
Qualitative Research in Conversion Optimization
Qualitative Research in Conversion OptimizationQualitative Research in Conversion Optimization
Qualitative Research in Conversion Optimization
 
Strategies to Boost SEO Rank Using Social Signals - Webinar by ShopSocially a...
Strategies to Boost SEO Rank Using Social Signals - Webinar by ShopSocially a...Strategies to Boost SEO Rank Using Social Signals - Webinar by ShopSocially a...
Strategies to Boost SEO Rank Using Social Signals - Webinar by ShopSocially a...
 
How Small Business Owners Can Nurture Their Warm Leads
How Small Business Owners Can Nurture Their Warm Leads How Small Business Owners Can Nurture Their Warm Leads
How Small Business Owners Can Nurture Their Warm Leads
 
Effect of social media on e commerce
Effect of social media on e commerceEffect of social media on e commerce
Effect of social media on e commerce
 
PCAM: The New Marketing Paradigm - Moving From Push to Pull
PCAM: The New Marketing Paradigm - Moving From Push to PullPCAM: The New Marketing Paradigm - Moving From Push to Pull
PCAM: The New Marketing Paradigm - Moving From Push to Pull
 
The New Marketing Paradigm: Moving from Push to Pull
The New Marketing Paradigm: Moving from Push to PullThe New Marketing Paradigm: Moving from Push to Pull
The New Marketing Paradigm: Moving from Push to Pull
 
Simon Rogers
Simon RogersSimon Rogers
Simon Rogers
 
Why Facebook Likes Don't Matter Anymore
Why Facebook Likes Don't Matter AnymoreWhy Facebook Likes Don't Matter Anymore
Why Facebook Likes Don't Matter Anymore
 
Types of internet marketing
Types of internet marketingTypes of internet marketing
Types of internet marketing
 
Introduction to Digital Marketing Session at Banasthali University
Introduction to Digital Marketing Session at Banasthali UniversityIntroduction to Digital Marketing Session at Banasthali University
Introduction to Digital Marketing Session at Banasthali University
 
Emerging seo & digital marketing trends. ebn
Emerging seo & digital marketing trends. ebnEmerging seo & digital marketing trends. ebn
Emerging seo & digital marketing trends. ebn
 

Viewers also liked

Digital Consumer: Engaging your digital audience
Digital Consumer: Engaging your digital audienceDigital Consumer: Engaging your digital audience
Digital Consumer: Engaging your digital audience
Sallie Burnett
 
Loyalty Program: Time for a Refresh
Loyalty Program: Time for a RefreshLoyalty Program: Time for a Refresh
Loyalty Program: Time for a Refresh
Sallie Burnett
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
Sallie Burnett
 
Patient Loyalty: What it Takes to Earn Their Loyalty
Patient Loyalty: What it Takes to Earn Their Loyalty Patient Loyalty: What it Takes to Earn Their Loyalty
Patient Loyalty: What it Takes to Earn Their Loyalty
Sallie Burnett
 
How to Audit Your Loyalty Marketing Strategies
How to Audit Your Loyalty Marketing StrategiesHow to Audit Your Loyalty Marketing Strategies
How to Audit Your Loyalty Marketing Strategies
Sallie Burnett
 
THE DO’S AND DON’TS OF BANK LOYALTY
THE DO’S AND DON’TS OF BANK LOYALTY THE DO’S AND DON’TS OF BANK LOYALTY
THE DO’S AND DON’TS OF BANK LOYALTY
Sallie Burnett
 
Loyalty Program Refresher
Loyalty Program RefresherLoyalty Program Refresher
Loyalty Program Refresher
Sallie Burnett
 
How Social Media has Changed Word of Mouth Marketing: Using the Internet to B...
How Social Media has Changed Word of Mouth Marketing: Using the Internet to B...How Social Media has Changed Word of Mouth Marketing: Using the Internet to B...
How Social Media has Changed Word of Mouth Marketing: Using the Internet to B...
Matt Granfield
 

Viewers also liked (8)

Digital Consumer: Engaging your digital audience
Digital Consumer: Engaging your digital audienceDigital Consumer: Engaging your digital audience
Digital Consumer: Engaging your digital audience
 
Loyalty Program: Time for a Refresh
Loyalty Program: Time for a RefreshLoyalty Program: Time for a Refresh
Loyalty Program: Time for a Refresh
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
Patient Loyalty: What it Takes to Earn Their Loyalty
Patient Loyalty: What it Takes to Earn Their Loyalty Patient Loyalty: What it Takes to Earn Their Loyalty
Patient Loyalty: What it Takes to Earn Their Loyalty
 
How to Audit Your Loyalty Marketing Strategies
How to Audit Your Loyalty Marketing StrategiesHow to Audit Your Loyalty Marketing Strategies
How to Audit Your Loyalty Marketing Strategies
 
THE DO’S AND DON’TS OF BANK LOYALTY
THE DO’S AND DON’TS OF BANK LOYALTY THE DO’S AND DON’TS OF BANK LOYALTY
THE DO’S AND DON’TS OF BANK LOYALTY
 
Loyalty Program Refresher
Loyalty Program RefresherLoyalty Program Refresher
Loyalty Program Refresher
 
How Social Media has Changed Word of Mouth Marketing: Using the Internet to B...
How Social Media has Changed Word of Mouth Marketing: Using the Internet to B...How Social Media has Changed Word of Mouth Marketing: Using the Internet to B...
How Social Media has Changed Word of Mouth Marketing: Using the Internet to B...
 

Similar to Email Marketing Strategies That Work

Email is the digital key - dotmailer, Oro MeetUp, Paris
Email is the digital key - dotmailer, Oro MeetUp, ParisEmail is the digital key - dotmailer, Oro MeetUp, Paris
Email is the digital key - dotmailer, Oro MeetUp, Paris
Oro Inc.
 
Tfm.15.5.13
Tfm.15.5.13Tfm.15.5.13
Tfm.15.5.13
Mark Patron
 
How Email has Revolutionized Direct Marketing - ExactTarget and WorkSmart eMa...
How Email has Revolutionized Direct Marketing - ExactTarget and WorkSmart eMa...How Email has Revolutionized Direct Marketing - ExactTarget and WorkSmart eMa...
How Email has Revolutionized Direct Marketing - ExactTarget and WorkSmart eMa...
WorkSmart Integrated Marketing
 
Internet world 23 4 13 m patron
Internet world 23 4 13 m patronInternet world 23 4 13 m patron
Internet world 23 4 13 m patron
Mark Patron
 
Email Marketing in a Web 2.0 World
Email Marketing in a Web 2.0 WorldEmail Marketing in a Web 2.0 World
Email Marketing in a Web 2.0 World
Joel Book
 
Email In Web 2.0 World 2009
Email In Web 2.0 World 2009Email In Web 2.0 World 2009
Email In Web 2.0 World 2009
Ali Margello
 
ExactTarget - Advanced Email Marketing by Joel Book
ExactTarget - Advanced Email Marketing by Joel BookExactTarget - Advanced Email Marketing by Joel Book
ExactTarget - Advanced Email Marketing by Joel Book
Salesforce Marketing Cloud
 
Red Eye Presentation Building Lifecycle Strategies (Pdf)
Red Eye Presentation Building Lifecycle Strategies (Pdf)Red Eye Presentation Building Lifecycle Strategies (Pdf)
Red Eye Presentation Building Lifecycle Strategies (Pdf)
katieTraynier
 
Janis Rose: Komunikacija su klientais el. paštu kliento gyvavimo ciklo metu
Janis Rose: Komunikacija su klientais el. paštu kliento gyvavimo ciklo metuJanis Rose: Komunikacija su klientais el. paštu kliento gyvavimo ciklo metu
Janis Rose: Komunikacija su klientais el. paštu kliento gyvavimo ciklo metu
Vladas Sapranavicius
 
Grow your email maturity: Essential emails you should be sending
Grow your email maturity: Essential emails you should be sendingGrow your email maturity: Essential emails you should be sending
Grow your email maturity: Essential emails you should be sending
Pure360
 
Email marketing - Riithink
Email marketing - RiithinkEmail marketing - Riithink
Email marketing - Riithink
Camille Ott
 
Email marketing & communications
Email marketing & communicationsEmail marketing & communications
Email marketing & communicationsWave Marketing
 
Ibm presentation
Ibm presentationIbm presentation
Ibm presentation
Liam Waite
 
E marketingwerx Email Series 2
E marketingwerx Email Series 2E marketingwerx Email Series 2
E marketingwerx Email Series 2
Christopher Barnes
 
List Owner Overview
List Owner OverviewList Owner Overview
List Owner OverviewTroy Warren
 
PureProgression – Email marketing in a post GDPR world, email list growth & p...
PureProgression – Email marketing in a post GDPR world, email list growth & p...PureProgression – Email marketing in a post GDPR world, email list growth & p...
PureProgression – Email marketing in a post GDPR world, email list growth & p...
Pure360
 
Leveraging Email to Grow Your Sales
Leveraging Email to Grow Your SalesLeveraging Email to Grow Your Sales
Leveraging Email to Grow Your Sales
Nicole Tabatabai
 
Email Summit 2015: Top takeaways from this year's best sessions
Email Summit 2015: Top takeaways from this year's best sessionsEmail Summit 2015: Top takeaways from this year's best sessions
Email Summit 2015: Top takeaways from this year's best sessions
MarketingSherpa
 
How to Learn from the Best to Optimise Automated Email Marketing Campaigns
How to Learn from the Best to Optimise Automated Email Marketing CampaignsHow to Learn from the Best to Optimise Automated Email Marketing Campaigns
How to Learn from the Best to Optimise Automated Email Marketing Campaigns
DigitalMarketingShow
 
Increase Online Sales by Optimizing Your Email Experience
Increase Online Sales by Optimizing Your Email Experience Increase Online Sales by Optimizing Your Email Experience
Increase Online Sales by Optimizing Your Email Experience
Return Path
 

Similar to Email Marketing Strategies That Work (20)

Email is the digital key - dotmailer, Oro MeetUp, Paris
Email is the digital key - dotmailer, Oro MeetUp, ParisEmail is the digital key - dotmailer, Oro MeetUp, Paris
Email is the digital key - dotmailer, Oro MeetUp, Paris
 
Tfm.15.5.13
Tfm.15.5.13Tfm.15.5.13
Tfm.15.5.13
 
How Email has Revolutionized Direct Marketing - ExactTarget and WorkSmart eMa...
How Email has Revolutionized Direct Marketing - ExactTarget and WorkSmart eMa...How Email has Revolutionized Direct Marketing - ExactTarget and WorkSmart eMa...
How Email has Revolutionized Direct Marketing - ExactTarget and WorkSmart eMa...
 
Internet world 23 4 13 m patron
Internet world 23 4 13 m patronInternet world 23 4 13 m patron
Internet world 23 4 13 m patron
 
Email Marketing in a Web 2.0 World
Email Marketing in a Web 2.0 WorldEmail Marketing in a Web 2.0 World
Email Marketing in a Web 2.0 World
 
Email In Web 2.0 World 2009
Email In Web 2.0 World 2009Email In Web 2.0 World 2009
Email In Web 2.0 World 2009
 
ExactTarget - Advanced Email Marketing by Joel Book
ExactTarget - Advanced Email Marketing by Joel BookExactTarget - Advanced Email Marketing by Joel Book
ExactTarget - Advanced Email Marketing by Joel Book
 
Red Eye Presentation Building Lifecycle Strategies (Pdf)
Red Eye Presentation Building Lifecycle Strategies (Pdf)Red Eye Presentation Building Lifecycle Strategies (Pdf)
Red Eye Presentation Building Lifecycle Strategies (Pdf)
 
Janis Rose: Komunikacija su klientais el. paštu kliento gyvavimo ciklo metu
Janis Rose: Komunikacija su klientais el. paštu kliento gyvavimo ciklo metuJanis Rose: Komunikacija su klientais el. paštu kliento gyvavimo ciklo metu
Janis Rose: Komunikacija su klientais el. paštu kliento gyvavimo ciklo metu
 
Grow your email maturity: Essential emails you should be sending
Grow your email maturity: Essential emails you should be sendingGrow your email maturity: Essential emails you should be sending
Grow your email maturity: Essential emails you should be sending
 
Email marketing - Riithink
Email marketing - RiithinkEmail marketing - Riithink
Email marketing - Riithink
 
Email marketing & communications
Email marketing & communicationsEmail marketing & communications
Email marketing & communications
 
Ibm presentation
Ibm presentationIbm presentation
Ibm presentation
 
E marketingwerx Email Series 2
E marketingwerx Email Series 2E marketingwerx Email Series 2
E marketingwerx Email Series 2
 
List Owner Overview
List Owner OverviewList Owner Overview
List Owner Overview
 
PureProgression – Email marketing in a post GDPR world, email list growth & p...
PureProgression – Email marketing in a post GDPR world, email list growth & p...PureProgression – Email marketing in a post GDPR world, email list growth & p...
PureProgression – Email marketing in a post GDPR world, email list growth & p...
 
Leveraging Email to Grow Your Sales
Leveraging Email to Grow Your SalesLeveraging Email to Grow Your Sales
Leveraging Email to Grow Your Sales
 
Email Summit 2015: Top takeaways from this year's best sessions
Email Summit 2015: Top takeaways from this year's best sessionsEmail Summit 2015: Top takeaways from this year's best sessions
Email Summit 2015: Top takeaways from this year's best sessions
 
How to Learn from the Best to Optimise Automated Email Marketing Campaigns
How to Learn from the Best to Optimise Automated Email Marketing CampaignsHow to Learn from the Best to Optimise Automated Email Marketing Campaigns
How to Learn from the Best to Optimise Automated Email Marketing Campaigns
 
Increase Online Sales by Optimizing Your Email Experience
Increase Online Sales by Optimizing Your Email Experience Increase Online Sales by Optimizing Your Email Experience
Increase Online Sales by Optimizing Your Email Experience
 

More from Sallie Burnett

Top Nonprofits on Instagram and What They Are Doing Right
Top Nonprofits on Instagram and What They Are Doing RightTop Nonprofits on Instagram and What They Are Doing Right
Top Nonprofits on Instagram and What They Are Doing Right
Sallie Burnett
 
Retaining Donors — The Importance of Donor Stewardship
Retaining Donors — The Importance of Donor StewardshipRetaining Donors — The Importance of Donor Stewardship
Retaining Donors — The Importance of Donor Stewardship
Sallie Burnett
 
Top Nonprofits on Facebook & What They Are Doing
Top Nonprofits on Facebook & What They Are Doing Top Nonprofits on Facebook & What They Are Doing
Top Nonprofits on Facebook & What They Are Doing
Sallie Burnett
 
How Nonprofits Can Utilize Social Media To Do Good
How Nonprofits Can Utilize Social Media To Do Good How Nonprofits Can Utilize Social Media To Do Good
How Nonprofits Can Utilize Social Media To Do Good
Sallie Burnett
 
Benefits of Loyalty Programs
Benefits of Loyalty ProgramsBenefits of Loyalty Programs
Benefits of Loyalty Programs
Sallie Burnett
 
Why Customer Loyalty Is Important Infographic
Why Customer Loyalty Is Important InfographicWhy Customer Loyalty Is Important Infographic
Why Customer Loyalty Is Important Infographic
Sallie Burnett
 
B2C Content Marketing Infograph
B2C Content Marketing InfographB2C Content Marketing Infograph
B2C Content Marketing Infograph
Sallie Burnett
 
Fee Based Loyalty Programs Infograph
Fee Based Loyalty Programs InfographFee Based Loyalty Programs Infograph
Fee Based Loyalty Programs Infograph
Sallie Burnett
 
Sallie Burnett Speaker Bio
Sallie Burnett Speaker BioSallie Burnett Speaker Bio
Sallie Burnett Speaker BioSallie Burnett
 
Supercharge Your Facebook Marketing
Supercharge Your Facebook Marketing Supercharge Your Facebook Marketing
Supercharge Your Facebook Marketing
Sallie Burnett
 
Trends in Social Media Impacting Business (Infographic)
Trends in Social Media Impacting Business (Infographic)Trends in Social Media Impacting Business (Infographic)
Trends in Social Media Impacting Business (Infographic)
Sallie Burnett
 
Getting Social Media Right For Your B2B Audience
Getting Social Media Right For Your B2B AudienceGetting Social Media Right For Your B2B Audience
Getting Social Media Right For Your B2B Audience
Sallie Burnett
 
Mobile Use Surges
Mobile Use SurgesMobile Use Surges
Mobile Use Surges
Sallie Burnett
 
Maximize Results of Social Media
Maximize Results of Social Media Maximize Results of Social Media
Maximize Results of Social Media
Sallie Burnett
 
Pinterest Infograph
Pinterest InfographPinterest Infograph
Pinterest Infograph
Sallie Burnett
 
INFOGRAPH: 2012 YouTube Statistics
INFOGRAPH: 2012 YouTube StatisticsINFOGRAPH: 2012 YouTube Statistics
INFOGRAPH: 2012 YouTube Statistics
Sallie Burnett
 
INFOGRAPH: 2012 Mobile Statistics
INFOGRAPH: 2012 Mobile StatisticsINFOGRAPH: 2012 Mobile Statistics
INFOGRAPH: 2012 Mobile Statistics
Sallie Burnett
 
INFOGRAPH: 2012 Twitter Statistics
INFOGRAPH: 2012 Twitter StatisticsINFOGRAPH: 2012 Twitter Statistics
INFOGRAPH: 2012 Twitter Statistics
Sallie Burnett
 
INFOGRAPH: 2012 LinkedIn Stats
INFOGRAPH: 2012 LinkedIn StatsINFOGRAPH: 2012 LinkedIn Stats
INFOGRAPH: 2012 LinkedIn StatsSallie Burnett
 
Loyalty Report
Loyalty ReportLoyalty Report
Loyalty Report
Sallie Burnett
 

More from Sallie Burnett (20)

Top Nonprofits on Instagram and What They Are Doing Right
Top Nonprofits on Instagram and What They Are Doing RightTop Nonprofits on Instagram and What They Are Doing Right
Top Nonprofits on Instagram and What They Are Doing Right
 
Retaining Donors — The Importance of Donor Stewardship
Retaining Donors — The Importance of Donor StewardshipRetaining Donors — The Importance of Donor Stewardship
Retaining Donors — The Importance of Donor Stewardship
 
Top Nonprofits on Facebook & What They Are Doing
Top Nonprofits on Facebook & What They Are Doing Top Nonprofits on Facebook & What They Are Doing
Top Nonprofits on Facebook & What They Are Doing
 
How Nonprofits Can Utilize Social Media To Do Good
How Nonprofits Can Utilize Social Media To Do Good How Nonprofits Can Utilize Social Media To Do Good
How Nonprofits Can Utilize Social Media To Do Good
 
Benefits of Loyalty Programs
Benefits of Loyalty ProgramsBenefits of Loyalty Programs
Benefits of Loyalty Programs
 
Why Customer Loyalty Is Important Infographic
Why Customer Loyalty Is Important InfographicWhy Customer Loyalty Is Important Infographic
Why Customer Loyalty Is Important Infographic
 
B2C Content Marketing Infograph
B2C Content Marketing InfographB2C Content Marketing Infograph
B2C Content Marketing Infograph
 
Fee Based Loyalty Programs Infograph
Fee Based Loyalty Programs InfographFee Based Loyalty Programs Infograph
Fee Based Loyalty Programs Infograph
 
Sallie Burnett Speaker Bio
Sallie Burnett Speaker BioSallie Burnett Speaker Bio
Sallie Burnett Speaker Bio
 
Supercharge Your Facebook Marketing
Supercharge Your Facebook Marketing Supercharge Your Facebook Marketing
Supercharge Your Facebook Marketing
 
Trends in Social Media Impacting Business (Infographic)
Trends in Social Media Impacting Business (Infographic)Trends in Social Media Impacting Business (Infographic)
Trends in Social Media Impacting Business (Infographic)
 
Getting Social Media Right For Your B2B Audience
Getting Social Media Right For Your B2B AudienceGetting Social Media Right For Your B2B Audience
Getting Social Media Right For Your B2B Audience
 
Mobile Use Surges
Mobile Use SurgesMobile Use Surges
Mobile Use Surges
 
Maximize Results of Social Media
Maximize Results of Social Media Maximize Results of Social Media
Maximize Results of Social Media
 
Pinterest Infograph
Pinterest InfographPinterest Infograph
Pinterest Infograph
 
INFOGRAPH: 2012 YouTube Statistics
INFOGRAPH: 2012 YouTube StatisticsINFOGRAPH: 2012 YouTube Statistics
INFOGRAPH: 2012 YouTube Statistics
 
INFOGRAPH: 2012 Mobile Statistics
INFOGRAPH: 2012 Mobile StatisticsINFOGRAPH: 2012 Mobile Statistics
INFOGRAPH: 2012 Mobile Statistics
 
INFOGRAPH: 2012 Twitter Statistics
INFOGRAPH: 2012 Twitter StatisticsINFOGRAPH: 2012 Twitter Statistics
INFOGRAPH: 2012 Twitter Statistics
 
INFOGRAPH: 2012 LinkedIn Stats
INFOGRAPH: 2012 LinkedIn StatsINFOGRAPH: 2012 LinkedIn Stats
INFOGRAPH: 2012 LinkedIn Stats
 
Loyalty Report
Loyalty ReportLoyalty Report
Loyalty Report
 

Recently uploaded

PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop.com LTD
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
tanyjahb
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
Bojamma2
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
tjcomstrang
 
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
Kumar Satyam
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
BBPMedia1
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
zoyaansari11365
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
seoforlegalpillers
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
seri bangash
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
Henry Tapper
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
marketingjdass
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
Erika906060
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
usawebmarket
 
Unveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfUnveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdf
Sam H
 
chapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxationchapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxation
AUDIJEAngelo
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
taqyed
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
Ben Wann
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 

Recently uploaded (20)

PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
 
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
 
Unveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfUnveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdf
 
chapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxationchapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxation
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 

Email Marketing Strategies That Work