What have you learned from and how did you use audince feedback ?
Media studies A2 evaluation.What have you learned from andhow did you use the feedback youreceived from the audience?
Within this media studies project I have learnt how toconstruct a teaser trailers, movie poster and movie magazine ,the codes and conventions of all media 3 texts I created andalso how to use the programs that created them in such asserif movie maker, sony vegas, Photoshop and serif draw plus. Ihave also learnt from the audience research I conducted as Iwas creating my products and how the audience feedback Ireceived aided me to construct a media product that is moreappealing to target audience as criticism and feedback allowedme to make changes in order to construct better media texts.What have you learned from and how did you use thefeedback you received from the audience?
Before I constructed my 3 media texts I conducted audienceresearch in order to ensure the product I was constructingwas going to market to target audience , so before deciding onthe title of the film I handed them out the synopsis of mymovie and handed them a questionnaire with options forwhich name they felt was most appealing and best suited thefilm.Audience research: Movie title:I asked 12 peers aged 16-18 years which title they feel fits myfilm idea best and is the most appealing to them. And whichtitle would make them want to see the film the most.Mania - received 2 votes Insanitarium- received 3 votes Mirage- received 6 votes. Division- 2 votes. Mirage received the highest amount of votes, It received halfthe votes from my peers. This means that this would be themost fitting title for my film and the most appealing to mytarget audience.What have you learned from and how did you use thefeedback you received from the audience?
What have you learned from and how did you use thefeedback you received from the audience?Film noir v.s contemporaryfilm noir.Contemporary film noirfilm noir Also before constructing my media texts I sent out another questionnaire tomy peers aged 16-19 asking if from reading my movie story synopsis If theywould prefer for the film to be purely in film noir style or if they would prefer amore contemporary (modern) twist on the classic film noir style. I asked 20peers this. 15 out of 20 peers, as demonstrated in the pie chart would prefer a morecontemporary Film Noir style. This allowed me to realise in order to create asuccessful trailer that I needed to incorporate the black and white filter anddark mood and dramatic lighting in order to in keep with film noir style, butto use more modern techniques to create the product. This is shown throughmy trailer by the use of modern music soundtrack to the trailer and also byhaving shorter clips in order to create pace , tension and suspense asopposed to using longer lasting shots as in classic film noir as found in myresearch shots in trailers lasted longer, also within my trailer I incorporateddramatic lighting, black and white filter and a dark mood. I combined both inorder to create a contemporary Film noir in order to appeal to target audienceand I kept this in mind when constructing my three texts .
What have you learned from and how did you use thefeedback you received from the audience? I also continued to gain audience feedback during the construction of my 3 texts. Thisallowed me to develop my trailer, poster and movie magazine to make it more appealingto target audience. After I showed a group of 20 people aged 16-45 my draft movie postermagazine and trailer. And sent them this questionnaire:Mirage- audience feedback:Gender: Age:1) Does this poster appear to look like a movie poster? (Circle appropriate)Yes/ no /maybe2) If yes what features indicate to you that this is a movie poster?3) Judging by the movie poster what genre would you say the film is? (Circle appropriate)Film noir / Horror/romance/ comedy4) Do you feel that the film poster reflects the genre of film (film noir)?Yes/no5) Does this poster make you want to see the film or intrigue you to find out more?6) Does this text appear to look like a magazine front cover?Yes/no/maybe7) If yes, what features indicate to you it is a movie magazine?8) Do you feel that the style of the magazine reflects the film noir genre?
9) Do you feel that the magazine cover lacks too much colour? Or do you feel the black and white is simpleand effective?10) What genre would you say this film would be from viewing the trailer?Film noir / Horror/romance/ comedy11) Do you feel this trailer uses codes and conventions of a movie trailer?12) From viewing the trailer would you want to go see this film?13) Does this trailer make you want to know more about the film?14) Do you feel this trailer is effective? If not please state where improvements could be made.15) Do you feel as if the poster, trailer and magazine all look as if they are apart of the same film, or do youfeel they are disjointed?What have you learned from and how did you use thefeedback you received from the audience?
Draft Movie magazine: Feedback for the draft magazine showed that theaudiences identified with the magazine in the intendedway and all indicated that they felt it was a moviemagazine and that the draft matched the conventionsof a movie magazine, by having the film title bar codeand issue number and also from the title of themagazine. However they felt the left alignment wasoff. It also showed that the audience felt that the styleof the magazine appropriately reflected the genreof film noir and pointed out that features such asincorporating the black and white filter anddramatic lighting within the image really aided thegenre to come across to an audience. However when asked if they felt that the simpleblack and white theme was simple and effective orlacks colour and is ineffective, 98% of the audience(18/20) felt that it would not stand out from amagazine shelf because of its lack of colour andwould probably go unnoticed. And also that itseemed boring because of this. This research then allowed me acknowledge what anaudience wants in order for it to appeal to them andimprove my movie magazine.What have you learned from and how did you use thefeedback you received from the audience?
What have you learned from and how did you use thefeedback you received from the audience? Draft Movie magazine improvements: This is my secondary draft of my movie magazine based off of audience feedback Iadjusted the left alignment, and added colour to my magazine text. Whencomparing the two the audience and myself both agreed that the image comesalive and stands out far more with the gold colour font, and would be mucheasier to spot from a magazine stand. However the audience felt that the fontthat the magazine was done in did not reflect the genre as much as it could.
Draft Movie magazine improvements: During secondary audience feedback, the audience still felt that even though theyfelt the gold text brought out the image and made it more appealing and effective as amagazine that the text font needed to be changed to a font more similar or reflective ofthat period of time. I then researched into fonts used in Film Noir and fonts used onmagazine and movie posters in that era. I then found a similar font and used serif drawplus to try to recreate the font. I feel this change is effective as it looks more like a FilmNoir magazine. However the alignment is still off.
Final movie magazine: Final feedback for my magazine showed thatthe alignments needed adjusting in order toensure the industry standard of leftalignment is correct, So text was all shifteduntil it was in line perfectly. It also showed mistakes such as lower caseletters were upper case should be andspelling mistakes all of which have beencorrected. Also showed that there was no date on themagazine, the date the issue was released wasadded above the bar code to correct this. Also the Gold was all reworked in order toensure it was the same shade ofgold/yellow.What have you learned from and how did you use thefeedback you received from the audience?
Movie poster draft: Audience feedback for themovie poster indicated thatthe audience identified withthe text as desired and all20 people asked respondedthat they felt that the textwas a movie poster. And thatconventions such aspositioning of the title, theblurb, the release date andthe unique selling pointsindicated what the text was When the audience was askedwhat genre they thought thefilm was 97% said that it wasa film noir meaning that theimagery and construction ofthe poster was appropriatefor the genre and that anaudience can tell what genreit is. Many mentioned themysterious smoke thedetective on the pier and theblack and white filter aidedthe genre to be broughtacross to an audience.What have you learned from and how did you use thefeedback you received from the audience? Audience feedback also indicated that 98%( 18/20)of people felt that the posterhad intrigued them to find out more about the film or watch it. Audience feedback also stated that the edges of black around the females bodyneeded fading and the detective figure on the pier needed fading a little so itblended in more with the figure. And also the alignment of the text in the blurbneeded making more neat and that the “key grip” would be removed as it is notconventional for movie posters to include key grips on the blurb.
Final movie poster: Based on the audiencefeedback changes thatwere suggested weremade to improve themedia text and make itmore marketable to thetarget audience andincorporate movieposter conventions. The black edges aroundthe female figure werefaded out so she looksmore apart of the scene. The detectives figure onthe pier was also fadedto make it merge morewith the female figureand stop it fromappearing it was floating. Also the alignment of thetext in the blurb wasmade neater and withequal distances.What have you learned from and how did you use thefeedback you received from the audience? Also a release date was added in order for an audience toknow when the film is released.
Film trailer draft: The audience felt that the trailer atthis stage in construction neededsome unique selling points added toit in order to give an audience somemore incentive to see the film andalso because some clips lastedquite long so adding something suchas “directed by…” would fill in thetime period. Another convention theaudience noticed was missing wasthe trailer certificate “this trailerhas been approved for” as it isindustry standard and is anessential convention that neededadding.What have you learned from and how did you use thefeedback you received from the audience? The audience felt that the dark imagery and high contrast lighting and the use of the detective andfemme fatale within the trailer reflected the genre of film noir effectively and felt the music was insync with the clips and also very appropriate for the trailer. They felt the music conveyed thedramatic mood effectively. The audience also stated that the release date and film title need to be added to the trailer. 100% of the audience said that the trailer was effective in intriguing them and them wanting to find outmore and watch this film , which is good because this means the text is appealing to the targetaudience. The audience felt that although the music was fitting and dramatic in order to make in moreinteresting that the music needs to gain pace and so does the trailer in order to create suspense. Andensure that film noir is being made into a contemporary trailer where through my research I noticedthat all trailers gained momentum to build suspense.
Final trailer: Improvements that were made based on audiencefeedback were as follows: Adding a certificate to the trailer “the followingpreview has been approved…” This was placedbefore the trailer started as is industry standard.Giving the trailer an industry standard. Also by adding in two different unique sellingpoints the lead actors names and the director’sname. “Vanessa paradis” “James Frankfurt” and“directed by Pierre Montgomery” This makes thefilm more appealing to an audience because itmakes these people seem an additional reason tosee the film to see there performances and also ifthe director is well known for making successfulmovies than an audience has more incentive becausethey feel as if the film will be good because thedirector is talented.What have you learned from and how did you use thefeedback you received from the audience?
The title of the film was added, in a large font at theend of the trailer so that the audience knows whatthe film is called and putting it last ensures its oneof the last things an audience see’s so they rememberthe name of the film. Putting an effect on the text tomake it flash onto the screen was said to be a goodimprovement according to my peers. Also adding the date and having it scroll across thescreen made it more interesting and memorablealong with the music fading out and then finishingwhen the date disappears was said to be animprovement from just having the text scroll. Alsoby placing the date last it is conforming to trailerconventions as it is the last thing an audience will seeso they will remember when the film is released. Another improvement made was to add in asecondary piece of music that is of a faster pace inorder to build suspense within the trailer and makeit more exciting for an audience to watch. Theaudience reacted well to this and said that it gavethe film noir trailer a nice contemporary twist.What have you learned from and how did you use thefeedback you received from the audience?