Basics

1. Music
videos
The term music
video did not exist
until the 1980’s.
Instead they where
called “filmed
insert,” and
“promotional film,”
“film clip” as they
seen as promotional
videos.
Promotional
Extension of income
Major labels in the
music industry
• Sony music entertainment
• Universal music group
• Warner music group
Synergy
Broadcasted/
Extension of
outlets
Music channels
4 music
income for the artist/band
and the record label
when the song
is remembered
purely based
on the music
video its self
Animation
Narrative
Impressionist Influence of
commercials
Pastiche
/Parody
Referencing
/ Homage
Artist and
Bands that
have created a
clear image
Styles
Genres
Pop R&B
Hip-hop
Rock
Dance
Indi