1. Music VideoPurposesAnalysis
Comment on the following aspectsin relation to PURPOSES and BENIFITS for artist/band and target audience
Sadie Bailey –MarilynManson- SweetDreams- https://www.youtube.com/watch?v=QUvVdTlA23w
Provide an explanationin relationto benefits
(promotion,extensionofincome & outlets,
synergy opportunitiesandstrategiesused by
producers to benefitlabel andartist)
Provide any research evidence youcan findthat supportsexplanationsof
benefitsforartist, record label and audience
Promotional The artistMarilynManson is signedtothe
labels CookingVinyl,Interscope records,
Nothingrecords,andHell etc.
The artist startedoff as a bandcalledMarilyn
Manson and the spookykids,inthe early90’s
theywere mostlyknownfortheircontroversial
lyricsand appearances.
The artist has a seriesof Social mediapagesand
accounts where he andotherbandmembers
nowpromote theirtourdatesand recentalbum
releases. He hasa facebookpage,twitter,
myspace anda Youtube channel where all
musicvideosare releasedforthe fanstowatch
and listento.
3. Music VideoPurposesAnalysis
Extensionof income The artisthas an official website where his
differentmerchandise isavailabletobuy, and
he has hismost recentmusicvideosare posted
on theiraswell ashisFacebookpage,and
Youtube account, to give fanswhohaven’t
seenthe videosandheardthe songs, a chance
to watch them,topromote themand hisnew
albumcomingout sotheycan buy ittherefore
makinghimmore money.He alsohas a listof
the differentconcertsthathe isdoing,anda
linkthattakesthe fansto where theycanbuy
the ticketsandhow muchtheyare etc.
4. Music VideoPurposesAnalysis
Linkto Artistsofficial website: http://www.marilynmanson.com/
Linkto FacebookPage: https://www.facebook.com/MarilynManson
Linkto Youtube account: https://www.youtube.com/user/MarilynMansonVEVO
Extensionof outlets The artists extensionof outletsare thathe does
a seriesof interviewspromotinghisdifferent
tours,and hisnewmusic,alsowhenhe appears
inmagazinespromotinghimself ,andmaking
more moneyforhimand the magazine because
hisfanswill buymore of thembecause he is
featuredinthem.Inthe musicvideoSweet
Dreams, because he isknownfor doing
controversial stuff alotof thiswas featuredin
the video,tosell the ideaof himbeinga
controversial artistthatparentsdon’twant
theirkidsto listento ,because of hisoffensive,
lyrics, ideas&beliefs,because theybelieve this
will influencetheirkidsinsome sortof way.
Thisis done bymakingthe artist andthe restof
the band weardark clothingandmake up,
whichhas an earie effect,the setseemstolook
like some sortof abandonedhouse makingit
lookscary as if it wasa scene froma film,the
effectstheyuse suchascolour correction,and
the distortiontotry and scare the audience,this
isto shock thembythe bizarre stuff featuredin
this,to make himsomewhatmore hated,this
promoteshimandhismusic.
5. Music VideoPurposesAnalysis
Synergy The synergyfor thisartististhe fact thatover
the years,histype of musichasn’tbeen
commonfor itsshock value , therefore making
people whodon’tlike hismusic,orhisbeliefs
go againsthim.He hasappearedonnumerous
tv showsinthe US where parentswhose
childrenlistentohismusic,tryto portray himas
evil because of the amountof stuff theydon’t
agree withare inthe songs. There for
promotinghimandhisband.
Producers strategies The producerstrategiesforthismusicvideofor
the audience the addeddifferent creepy
themestothe videothe settingseemslike itis
inan abandonedhouse,and the clothingthe
bandis wearingappearstobe quite dark.
The effectsalsousedinthe videosuchas a
blurry/distortedeffect whichgivesamore of a
horror filmeffectonthe video.Bydoingthisthe
producersknownhowthiswill attractan
audience tobringout , the similar‘theme’of
the videotothe audience asthe music, does
because of the scary soundingmusic,the
controversial andsomewhatoffensive lyricsand
the dark imageryof the band.
