This presentation iintroduced Culture Opus - the Content Shop, with the relevance of content marketing through a case study.

1. Why do you need content ?

2. "Let's watch the ads"
said no one ever

3. This presentation will discuss two things
What is content and content marketing?
How to make it relevant for your brand?

4. But first a little background…

5. About 7 years ago…we became a part of content industry
CultureOpusistheagency
functioning as a support
to the brand teams,
providing content based
marketing solutions

6. For example, think about…
A blog that gets you hot leads
A YouTube video that excites your customers and generate inquiry
A post on Facebook that gets shared among your target community
A LinkedIn update that generates curiosity about the product
That answer on Quora that resolves a genuine doubt about your industry

7. Or...
An e-mailer that gives talking points to customer to refer you to friends and family
That puzzle in the newspaper that gets you incremental audience
A micro-site that entertains your existing customers
A training program that aligns your sales teams with core of your brand
The graphic novel that talks about the benefits of your products in a fictitious setting

8. We are media content

9. What do we mean by content?
context + strategy + media + form = Content
Consumer Insight Brand Insight

10. Culture Opus
Our Work

11. Content Properties
Papa Natekar
We-Love-Films
That working girl
Branded Content
EduSports
B'Brainiac
Mestech Solutions
BrandCorp

12. How did EduSports achieve its marketing goals through content ?
Case Study

13. Edusports brings structure to the sports education for school going kids

14. They have been the market leaders for last 3 years, & have a legacy of 7 yrs...
But this leadership and legacy was not in the conversations,
hence the TG did not perceive them to be pioneers
School Principals, Trustees
Parents,
Govt. bodies, Policy makers

15. Based on Brand Archetype and customer reality, we came up with a
content strategy
Let's focus on brand core (archetype) ­ Caregiver

16. As a 'caregiver' brand we formulated a content drive and coined the campaign
Let the children play

17. Let the children play
Series of posts on FB Emailers LinkedIn Infographic Website Blogs

18. Results (Three Months)
Website traffic grew by 50% (from 20k to 30k monthly visits)
Website traffic via social media grew by 35%
26% organic growth in facebook likes
Reaching 13 times more people through facebook per day (4553 from 345 ppl reached per day)
Engagement on LinkedIn has doubled
3 times monthly tweet impressions (from 7.8k to 24.1k)
Number of leads through website saw a 50% growth

19. and our client said...
Ankit Bhatia,
Marketing,
EduSports
Culture Opus has helped us gain better online traction, and enabled us to improve
our brand-perception into a company that is committed towards developing sports
in India. This has also made it easier for us to get into partnership opportunities with
other (non-competing) brands.

20. We have many more stories to tell...
Contact us for your content requirements:
Sachin Sharma at +91 9167078151
Shreya Parashar at +919619582676
sachin@cultureopus.com
shreya@cultureopus.com
58/ D-5, Greenfields, JVLR, Andheri [E],
Mumbai - 400093, Maharashtra