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Similar to Building your brand through social media ss
Similar to Building your brand through social media ss (20)
Building your brand through social media ss
- 5. In a Holistic & Integrated Way? Your Website or Blog Having a scenario - the game you want to orchestrate and play together with those whom you want to reach. What is a scenario?
- 11. Vs. Broadcasting & Disengaging
- 12. So let us look at the tools to find what could work for you…
- 13. 1. Blogging
- 16. Aggregate Blogs – the Hubs > the Curated Resources
- 20. 2. Photo Sharing
- 21. Channels for Photo Sharing
- 22. 3. Video Sharing
- 23. 3. Video Sharing
- 24. 3. Video Sharing
- 25. Channels for Video Sharing
- 26. 4. Podcasting
- 27. 4. Podcasting
- 28. Tools & Channels for Podcasting
- 29. Connecting through Social Networks
- 39. How to Use Twitter + Tools
- 40. How to Use Twitter + Tools
- 45. Why people use Facebook? Source: Razorfish 3 rd annual FEED survey & CMB Consumer pulse
- 52. Wikis
- 53. Wikis
- 54. Bookmarking
- 55. Bookmarking
- 56. Bookmarking
- 57. Managing & Tracking ROI
- 64. Thank you! Egle Karalyte [email_address] www.infinvision.com
Editor's Notes
- 10 min The Brand – for you it is your core business identity, the essence of your business, your world // your universe of values, meaning, aesthetics. For the others it is the perception of who your business is. Social media - the media for socializing, interacting, connecting with people. It is one way of how we use the world wide web. The world wide web – what is it and how do we show it? A huge, dense, intricate, half organic half robotic tree. Sprouting and growing into all possible directions. Alive with zillions of eBeings and eBusinesses competing for the available limelight. Your goal: is to implant your brand’s presence online, develop it and come into full bloom on this World Wide Tree! Our goal: is to guide you along the winding and sometimes rocky road that leads to online performance and success . So let us start!
- 1 min
- Experimentation stage
- 10 min Experimentation stage Playground for entertaining, educating, arising curiosity, involving others to play together with you, to be part of your brand and its story. 1) sharing, 2) communicating, 3) interacting, 4) two-way, 5) interactive content (audio, videos, games, viral campaigns, blogging) THE BASIS OF THIS GAME is simply some CREATIVITY & GOOD IDEAS . I will show you some examples of how other companies do it and explain the benefits of some of these tools, so we could all get some inspiration :} but you have to select those tools and channels that suit the personality of your brand, appeals to your audience, and can be maintained by your organization. Good online scenario is the one that help you build the brand – is holistic & integrated – rather dispersed and disengaging. Brand building is not just selling products – it is innovating, leading, standing out. It is not about having money to do things – it is simply about having good ideas and creativity and wanting to stand out.
- Holistic & Integrated An Online Scenario// Storytelling and playing together
- Holistic & Integrated An Online Scenario// Storytelling and playing together
- Holistic & Integrated An Online Scenario// Storytelling and playing together
- Note: only 16% of people trust corporate blogs – small business blogs are out of this range.
- Purpose: B2c platforms. Effective for organizations with a visual story to tell. If your products or services offer a solution to a problem with a highly visual symptom ask people to submit pictures of the problem – for a chance to win your solution.
- YouTube is great for marketing-driven businesses, and for reaching young and not-so-young alike; in our user surveys, we find that even folks who've never joined a social network aren't above checking out the occasional video. Youtube degrades the quality of video quite a lot unless you decide to upload the HD format. It is one of the most visited video sites. Upto 2GB in size. Upto 10min in length. Vimeo has some annoying issues with the audio being out of sync with the video. Allow 500 MB Viddler allow 500 Mb -- best audio and video quality.
- YouTube is great for marketing-driven businesses, and for reaching young and not-so-young alike; in our user surveys, we find that even folks who've never joined a social network aren't above checking out the occasional video. Youtube degrades the quality of video quite a lot unless you decide to upload the HD format. It is one of the most visited video sites. Upto 2GB in size. Upto 10min in length. Vimeo has some annoying issues with the audio being out of sync with the video. Allow 500 MB Viddler allow 500 Mb -- best audio and video quality.
- YouTube is great for marketing-driven businesses, and for reaching young and not-so-young alike; in our user surveys, we find that even folks who've never joined a social network aren't above checking out the occasional video. Youtube degrades the quality of video quite a lot unless you decide to upload the HD format. It is one of the most visited video sites. Upto 2GB in size. Upto 10min in length. Vimeo has some annoying issues with the audio being out of sync with the video. Allow 500 MB Viddler allow 500 Mb -- best audio and video quality.
- Linkedin is key for sales-driven / professional services organizations and B2B companies.
- Linkedin is key for sales-driven / professional services organizations and B2B companies.
- Linkedin is key for sales-driven / professional services organizations and B2B companies.
- Linkedin is key for sales-driven / professional services organizations and B2B companies.
- For personalities // brands // shout-outs // special deals // discounts Useful for targetting bloggers, social media influencers, journalists, so you can give them a reason to blog about and link to you. It is good for b2b businesses too.
- For personalities // brands // shout-outs // special deals // discounts Useful for targetting bloggers, social media influencers, journalists, so you can give them a reason to blog about and link to you. It is good for b2b businesses too.
- For personalities // brands // shout-outs // special deals // discounts Useful for targetting bloggers, social media influencers, journalists, so you can give them a reason to blog about and link to you. It is good for b2b businesses too.
- Viral growth rate per year of your Friends: 5% % of Friends who join your email list: 20% % of Friends who would buy directly from your social network: 0.10%