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FITTING PRODUCT TO MARKET – DO'S & DONT'S - Venugopal Iyengar, COO, Apalya Technologies

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  • “Fitting Product to Market – Do's & Dont's” used a single case study in the mobile video vertical to highlight learnings – some general and some more specific. Here are the Lounge47 key takeaways:
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FITTING PRODUCT TO MARKET – DO'S & DONT'S - Venugopal Iyengar, COO, Apalya Technologies

  1. 1. Product Market Fit Or the quest for true happiness
  2. 2. Definition… lets get it over with • Product-market fit: – Being in a good market with a product that can satisfy the market – Being in a good market (??) with a product that can satisfy (??) the market
  3. 3. Jokes that are not really jokes…
  4. 4. And theories that are not always theories…
  5. 5. A bit of background • Pioneering mobile video – Visionary product, low visibility market • Juggling with constraints – Satisfying demand? • Evolution – Video makes its mark – Biggest ticket • Expansion – It’s not an option!
  6. 6. Was there a method? Not really But there are learnings
  7. 7. The Journey – A Changing ecosystem
  8. 8. The Product Market Journey… in no particular order PRODUCT OTT, Multiscreen play, full spectrum capability Direct to Consumer Engagement, reminders notifications WAP to App Multiple CDNs Adaptive Bit Rate Video stitching THE QUEST FOR FIT Poor Networks, Basic devices Global Push, discovery of video, differentiation Improving networks, Push for data Data growth, Operator support Smartphones, Apps, Organic discovery Mobile-heavy, TV Hungry MARKET Mobile TV Multi-operator model for Live TV B2b App upgrade, early days of on- demand Platform Licensing Multiple device, broadband growth OTT, Carving a niche D2C App with operator billing Beginning of International push
  9. 9. And finally… the sales model
  10. 10. Find your road Make your Journey

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