The document summarizes 7 key takeaways from a discussion on building and maintaining a LinkedIn audience. The first steps are to have a complete profile and build connections. Content that delights users includes how-to articles and industry trends. LinkedIn differs from blogs in tags and ownership of content. When attracting an audience, understand their objectives and curate relevant content from influencers. Monitor engagement to ensure the right audience is reached. Sharing content, creating groups and pages, and repurposing content can help market a business or oneself. Relationships can be further developed off LinkedIn through shared events and insights.