Digital Marketing practicing - strategy workshop
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This workshop will coach you to understand Digital Marketing -basic rules for developing Strategy
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Digital Marketing practicing - strategy workshop
- 1. Designed and Conducted by Gobburu Venkata Workshop Session DIGITAL MARKETING STRATEGY & WORKPLAN FOR PEARL ACADEMY - WORSHOP FOR PG Diploma in Fashion Business (Lifestyle Retail) 1
- 2. Designed and Conducted by Gobburu Venkata BUSINESS STRATEGY WORKSHEET Business Name Mission statement Product Wise Product Wise Product Wise Objectives PRODUCT A PRODUCT B PRODUCT C Value Proposition Elevator Pitch Product brief 15- 20 second explaining Benefits FOR PEARL ACADEMY - WORSHOP FOR PG Diploma in Fashion Business (Lifestyle Retail) 2
- 3. Designed and Conducted by Gobburu Venkata BUSINESS STRATEGY WORKSHEET Business Name H+ Sports Mission Statement Encourage active life style by Offering Ethically sourced natural products Target Audience 24-35 Male Interested in Sports 24-35 Female Interested in Fitness 40-55 Male & Female Interested in well-ness Audience Goals Perform better See results faster Feel relaxed & Feel energised Audience Technology Facebook Twitter Sports Blogs Pinterest Facebook Health blogs -Search Yahoo, Bingo, Google Word of Mouth Email Connects Elevator Pitch H+ Creates nutritional Products to Improve athletic performance. H+ uses only purest ingredients. Packed by scientific research. FOR PEARL ACADEMY - WORSHOP FOR PG Diploma in Fashion Business (Lifestyle Retail) 3
- 4. Designed and Conducted by Gobburu Venkata BUSINESS STRATEGY WORKSHEET Business Name H+ Sports Target Audience 24-35 Female Interested in Fitness Business Goals Sell H+ Nutritional Supplement Research Blog Search Gain Followers in Fitness Blog Shared Value Results will be achieved faster Product is Eco friendly Brand is authentic and owned by new fitness experts K P I # of supplements sold # of Email ID from Facebook –through paid Advt. # Blog performance Target audience 1000 Out of 3M Average 50 Email ID received through paid advt Average 500 visitors per day FOR PEARL ACADEMY - WORSHOP FOR PG Diploma in Fashion Business (Lifestyle Retail) 4
- 5. Designed and Conducted by Gobburu Venkata BUSINESS STRATEGY WORKSHEET Audience Goal Audience Channel A B C PAID EARNED OWNED FOR PEARL ACADEMY - WORSHOP FOR PG Diploma in Fashion Business (Lifestyle Retail) 5
- 6. Designed and Conducted by Gobburu Venkata BUSINESS STRATEGY WORKSHEET Goal Nutritional Supplement Audience 18-35 female interested in Fitness Channel Facebook Pinterest Blog Paid Advt for Nutritional Supplement Pictures Sponsored Blog Visiting Web browsers Earned Create A viral campaign Owned Push 3x a week a supplement Create interest fitness campaigns Create 2 articles in general websites per week FOR PEARL ACADEMY - WORSHOP FOR PG Diploma in Fashion Business (Lifestyle Retail) 6
- 7. Designed and Conducted by Gobburu Venkata BUSINESS STRATEGY WORKSHEET Goal Nutritional Supplement Audience 18-35 female interested in Fitness Channel Facebook Pinterest Blog Paid Advt for Nutritional Supplement Pictures Sponsored Blog Visiting Web browsers Earned Create A viral campaign Owned Push 3x a week a supplement Create interest fitness campaigns Create 2 articles in general websites per week FOR PEARL ACADEMY - WORSHOP FOR PG Diploma in Fashion Business (Lifestyle Retail) 6