Hosted by the UK's Department for International Trade, this session will focus on the experiences of founders who have expanded their companies into global markets and had to build revenue quickly. Hear about Highspot's experience in EMEA, what they learned from their experience and what you should know to grow abroad.

1. Joe White
UK Tech Envoy to US
British Consualte SF
@JoeWhiteUK
Jon Perera
CMO
Highspot
@jon_perera
Julie Levine
Director Account
Development
Highspot
@_JulieLevine
5 Steps to Going Global and Building
Immediate International Scale

2. ● Most of you are viewing this session from our event platform, which we
hope you are enjoying! To submit a question to the speaker - you can use
the “Question” feature positioned on the right rail of your screen
● If you’d like to be on directly with the speaker, click the join us on stage
button ( found below the player) -- we’ll take questions at the end
● Interactive, 20 minute session followed by networking. We encourage you
to keep your cameras on, and audio muted
● These sessions will be recorded and available post event
Housekeeping Notes

3. Key Takeaways
1.International Expansion
a. Pick a location that makes sense for your business and where you can localize
effectively
b. If you intend to IPO, international expansion is critical
2.Talent
a. Hire local talent & leverage existing talent to recreate corporate culture
3.Operations
a. Know what you need before you start
b. Leverage advice from other companies and international expansion experts
4.Sales and Marketing
a. If you aren’t known in the new country you will need to invest marketing
resources
b. Treat the new market like you treated your home market at the early days of
your company
5.Growth
a. Give your international team time and executive attention

4. CONTACT US
Visit the DIT Booth or
go to great.gov.uk
Visit highspot.com or
jon.perera@highspot.com

5. Q&A and Networking
To participate - click “Join us on stage”
(below the player)

6. THANK YOU