Malaysia Social Media Week 2018 July 6, 2018 (Kuala Lumpur) Malaysia International Trade and Exhibition Centre (MITEC)

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The Secrets of
Video Marketing
@antondiaz

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Activity #1: Group Cheer Exercise in 360
1. Form a group of 8-10 members
2. Agree on the name of your group
3. Brainstorm on a 1 min group cheer
4. Introduce each member as part of
the cheer
5. Perform the cheer in circle facing the
360 camera in the center

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Why
VIDEO

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What’s the #1 site for kids?

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“Gen Z is not just Mobile first, they’re Video First.
They learn about New Products from Vlogs (51%)and Websites (47%).”
(Source: Are You Ready for Gen Z? by Geia Lopez, Industry Analyst, Google Philippines)

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Cisco predicts:
“Globally, IP video
traffic will be 82%
of all consumer
Internet traffic by
2021.”

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Learning Objectives:
1). How to create your awesome
Youtube and Facebook Video
Channels?
2). Best Practices & Optimization
3). Video Story Structure that
Works!
4). Video Secrets of
Our Awesome Plannet

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Youtube Best Practices & Optimization
1). Help, Hub, and Hero Content
2). Vlog Format (Personality)
3). Ideal length is 10-15 minutes
4). Consistent Upload Schedule
5). Keyword Search (Video SEO)
Collaboration is the Key!

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Activity #2: To Vlog or Not to Vlog?
1. Shoot your Intro for the Vlog with
your mobile phone
2. Start with an intro greeting, introduce
yourself, where you are, and your first
impressions
3. End the Intro with a panning shot

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Facebook Best Practices & Optimization
1). Personal, Product, and Play
2). 1-minute Vlog
3). Cinematic, Fast, & Concise
4). Emotional #MEMEPO
5). Facebook Live!
Sharing in Personal Profiles is the Key!

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Activity #3: 1 Minute Facebook Live!
1. WHAT: Describe what the FB Live is
About?
2. WHY: Give them a reason why they
should tune in or stay until the end
3. HOW: Give your Insights on your
Top 3 learning about Video Marketing
4. CTA: End with Call to Action

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3 Acts - Video Story Structure
Act I
Intrigue the audience
Introduce yourself (OBB)
Establishing Shot (set the context)
Act II
Main Body of the Story
Problem or Conflict
Solution or Conclusion
Act III
Moral Lesson (EBB)
Extro

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Video Marketing Secrets of
Our Awesome Planet

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