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The World Has Changed:
The Top 10 Mistakes I See In The VP of
Sales Hiring Process These Days
We’re Still Learning What World
We’re In Now
#1. Hiring a VP of Sales Who Never Really
Understands Your Product During The Interview
Process
You can’t really learn on the fly. Not in most spaces,
at least.
#2. Hiring a VP of Sales With No One Lined
Up to Follow Them
You gotta do the work here. Almost no one does
real reference checks anymore.
#3. Hiring a VP of Sales That Actually Doesn’t
Want to Sell Themselves Anymore
I get it. It’s just not what 99% of startups need.
#4. Hiring a VP of Sales That Doesn’t Want to
Go Visit Customers In Person
Some of us just want to stay home now. Maybe
stick to SMB then.
#5. Hiring a VP of Sales That Doesn’t Want to
Close At Least Some Customers Themselves
Related to Point #3, But a Bit Different. You Have to
Close Yourself To Learn.
#6. Hiring a VP of Sales That Has Gotten
Cynical on Startups, Tech, and Sales
Yes, Every Quarter Gets Harder. But If You’re
Done -- You’re Done. Move On.
#7. Hiring a VP of Sales Constantly On Social
Media, Especially LinkedIn
A Little Bit is Good. 7x a Week Pundits? Stay Away.
Stay Away.
#8. Hiring a VP of Sales That Really Wants to
Be COO, CRO, etc. And Not Really Be a VP of
Sales.
A VP of Sales Has to Love Closing. Period. CRO is
Not a Place to Escape Sales.
#9. Hiring a VP of Sales That Hasn’t Been a VP
of Sales in a While But Wants to “Get Back to
Sales”
A brief break can be great / OK. But a looong one
outside of sales? Tough to get back for realz.
#10. Hiring a VP of Sales That You Wouldn’t
Hire If They Hadn’t Worked At ________.
There are so many great SaaS veterans now. It’s
blinding folks even more.
VPs: Go Deeper
CEOs: Be 100% Sure
Thank You!

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SaaStr Workshop Wednesdays: The Top 10 Mistakes I See In The VP of Sales Hiring Process These Days with Jason Lemkin

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  • 2. The World Has Changed: The Top 10 Mistakes I See In The VP of Sales Hiring Process These Days We’re Still Learning What World We’re In Now
  • 3. #1. Hiring a VP of Sales Who Never Really Understands Your Product During The Interview Process You can’t really learn on the fly. Not in most spaces, at least.
  • 4. #2. Hiring a VP of Sales With No One Lined Up to Follow Them You gotta do the work here. Almost no one does real reference checks anymore.
  • 5. #3. Hiring a VP of Sales That Actually Doesn’t Want to Sell Themselves Anymore I get it. It’s just not what 99% of startups need.
  • 6. #4. Hiring a VP of Sales That Doesn’t Want to Go Visit Customers In Person Some of us just want to stay home now. Maybe stick to SMB then.
  • 7. #5. Hiring a VP of Sales That Doesn’t Want to Close At Least Some Customers Themselves Related to Point #3, But a Bit Different. You Have to Close Yourself To Learn.
  • 8. #6. Hiring a VP of Sales That Has Gotten Cynical on Startups, Tech, and Sales Yes, Every Quarter Gets Harder. But If You’re Done -- You’re Done. Move On.
  • 9. #7. Hiring a VP of Sales Constantly On Social Media, Especially LinkedIn A Little Bit is Good. 7x a Week Pundits? Stay Away. Stay Away.
  • 10. #8. Hiring a VP of Sales That Really Wants to Be COO, CRO, etc. And Not Really Be a VP of Sales. A VP of Sales Has to Love Closing. Period. CRO is Not a Place to Escape Sales.
  • 11. #9. Hiring a VP of Sales That Hasn’t Been a VP of Sales in a While But Wants to “Get Back to Sales” A brief break can be great / OK. But a looong one outside of sales? Tough to get back for realz.
  • 12. #10. Hiring a VP of Sales That You Wouldn’t Hire If They Hadn’t Worked At ________. There are so many great SaaS veterans now. It’s blinding folks even more.
  • 13. VPs: Go Deeper CEOs: Be 100% Sure