This document provides an agenda and guidelines for the Top 20 Orientation for the 2014 Imagine Cup Korea Finals. The orientation covers judging criteria, requirements, and logistics for the finals competition, which will include 20 pre-selected teams competing in semi-finals to determine 6 finalist teams. The finals competition will be held over two days, with day 1 featuring team presentations in the semi-finals and selection of finalists, and day 2 featuring finalist presentations, media events, and selection of the teams that will represent Korea at the World Finals. The document outlines the schedules, sessions, and competition guidelines to help the 20 pre-selected teams prepare and understand expectations for the Korea Finals competition.

1. Top 20 Orientation
2014/02/28 한국마이크로소프트

2. Congratulations!
Congratulations!
Bomon
Dream Quartet
Holo-Factory
Illusionist
i-nect
Penta-Error
X.Y.Z
Bong-Bong
C.M.o.S
eN#R
I.F
KELT
Pin the Cloud
Probrain Glasses
Change your life
Archisign
En# L
ImFact
Learncher
Musteed
ThinkerBell
Common

3. Agenda
Time
Session
2:05-2:10
Welcome Speech – 송규철 상무
2:10-3:00
Imagine Cup Korea Final 심사 기준, Top 20 숙지 사항 안내 – 송은비 대리
3:00-4:00
Winning the Imagine Cup – 박영부님 (Imagine Cup 2009 World Final Embedded 부문 우승)
4:00-4:30
Imagine Cup Technical Requirements – 김재우 부장
4:30-4:40
Wrap up

4. Welcome Speech
송규철 상무
한국마이크로소프트 개발자 플랫폼 사업본부
Imagine Cup Korea Final 심사위원장

5. 심사 기준 및 숙지 사항
송은비 대리
한국마이크로소프트 개발자 플랫폼 사업본부
Audience Marketing Manager
Imagine Cup Korea Champ

6. All Competitions
<Korea Final>
•
Live Presentation of your project to a panel of judges at the National Final. This presentation should explain your
project and your team: Who your team is; what your project does; who your project is for; and how you will bring
your project to market. (발표 한국어 진행, Template 없음)
•
Software usable by the judges in a hands-on evaluation. (Software 전부 영문 – Menu, Instruction 등 / 다국어 지원 가능)
•
Software Instructions document explaining how to use your software. (영문, Optional – Semifinal 및 Showcase시 심사위원용 배포 자유)
<World Semifinal – Korea Final 종료 1주일 이내에 1차 업로드 완료, 그 후 2014년 4월 30일까지 새 버전으로 업데이트 가능>
•
Presentation Video of your project in which your entire team appears on camera to deliver the presentation as if to a panel of judges. This
presentation should explain your project and your team: Who your team is; what your project does; who your project is for; and how you will
bring your project to market. Your video must be no longer than ten minutes and it may not have any edits or added visual effects. You may not
move the camera during your presentation. In all respects it should replicate the experience of a judge sitting and watching your live presentation.
•
Project Proposal to compete against other students from around the world in the World Semifinals. This should be a Microsoft Word or PDF
document no longer than ten pages, or a PowerPoint presentation no longer than twenty slides, which explains your project and your team: Who
your team is; what your project does; who your project is for; and how you will bring your project to market.
•
Software usable by the judges.
•
Software Instructions document explaining how to use your software.
•
World Semifinalist Survey on our website, filled out by our team and containing important information needed to promote your team online
including a team photo and screenshots/pictures of your project. This survey will be available as of 1 December 2013 and will only be accessible
to World Semifinalist teams.

7. Games Competition – Judging Criteria
In every round, each entry will receive a score of 1-100, based on the following criteria. Entries are re-evaluated at each round on
the basis of the latest version of the software so your continued development progress may raise your next score.
Criteria
Concept
Fun
Execution
Feasibility
Description
• Does the game have a clear target market or audience?
• Does the game present a clear and attractive concept of who you are, what you are doing, and why you are doing it?
• Is the game’s core gameplay understandable and appealing?
• Is the game exciting to play?
• Is there good player feedback?
• Is the game appropriately challenging?
• Does the player want to keep coming back for more?
• Does the game deliver appealing innovation in gameplay, storytelling, art direction, or other areas?
• Is the game easy to learn and use? Does it have good usability features such as player help, tutorials, and game pause?
• Does the game have a professional degree of production in terms of user interface, art, music, and sound?
• Does the game perform well and respond crisply to input?
• Does the game make effective and appropriate use of the major features of its chosen platform(s)? Were there significa
nt platform features or even platforms the project could have benefitted from but failed to utilize?
• Does the team have a credible plan for getting their game to market in terms of business model, any required
partnerships or licenses, or other factors?
• Does the team have any form of external validation for their game such as customer surveys, focus group tests, an
active beta-test program, recommendations from subjectmatter experts, or potential investors?
• Does the game have a reasonable chance of success in its appropriate market given the team’s existing plan?
Weighting
15%
50%
20%
15%

8. Games Competition – Korea Final Guidance
Live Presentation
The Live Presentation is a ten minute PowerPoint overview of your team and project accompanied by a
live stage demonstration of your project. This presentation should explain your project and your team:
Who your team is; what your project does; who your project is for; and how you will bring your project
to market. The Live Presentation must meet the following criteria as well as any other criteria set forth
by your National Final and/or the World Finals:
1. You are responsible for arriving with your software installed on suitable hardware for the
demonstration.
2. Your presentation must clearly address each of the Judging Criteria outlined above.
3. The project you demonstrate must be fully functional and implemented.
4. Any or all of your team members may participate in the presentation, but all are not required to
participate. It’s permissible for a single team member to deliver the entire presentation.
5. At the end of your presentation, the judges will have ten minutes to ask you questions.

9. Innovation Competition – Judging Criteria
In every round, each entry will receive a score of 1-100, based on the following criteria. Entries are re-evaluated at each round on
the basis of the latest version of the software so your continued development progress may raise your next score.
Criteria
Concept
Innovation
Execution
Feasibility
Description
• Does the project have a clear target market or audience
• Does the project address a clear need, problem, or opportunity and is the solution clearly explained?
• Is the project’s purpose and basic functionality easily understood?
• Does the project create a new category of product or service?
• If there are similar products or services on the market, does the project clearly and meaningfully innovate
beyond those existing products or services?
• Does the project present a new and meaningfully improved way of accomplishing something?
• Does the project include innovations in user experience?
• Does the project include innovations in technical design and/or implementation?
• Is the project easy to use?
• Does the project have a professional degree of production in terms of user interface, visuals, and audio?
• Does the project perform well and respond crisply to input?
• Does the project make effective and appropriate use of the major features of its chosen platform(s)? Were there
significant platform features or even platforms the project could have benefitted from but failed to utilize?
• Does the team have a credible plan for getting their project to market in terms of business model, any required
partnerships, or other factors?
• Does the team have any form of external validation for their project such as customer surveys, focus group tests, an
active beta-test program, recommendations from subject-matter experts, or potential investors?
• Does the project have a reasonable chance of success in its appropriate market given the team’s existing plan?
Weighting
15%
50%
20%
15%

10. Innovation Competition – Korea Final Guidance
Live Presentation
The Live Presentation is a ten minute PowerPoint overview of your team and project accompanied by a
live stage demonstration of your project. This presentation should explain your project and your team:
Who your team is; what your project does; who your project is for; and how you will bring your project
to market. The Live Presentation must meet the following criteria as well as any other criteria set forth
by your National Final and/or the World Finals:
1. You are responsible for arriving with your software installed on suitable hardware for the
demonstration.
2. Your presentation must clearly address each of the Judging Criteria outlined above.
3. The project you demonstrate must be fully functional and implemented.
4. Any or all of your team members may participate in the presentation, but all are not required to
participate. It’s permissible for a single team member to deliver the entire presentation.
5. At the end of your presentation, the judges will have ten minutes to ask you questions.

11. World Citizenship Competition – Judging Criteria
In every round, each entry will receive a score of 1-100, based on the following criteria. Entries are re-evaluated at each round on
the basis of the latest version of the software so your continued development progress may raise your next score.
Criteria
Concept
Impact
Description
•
•
•
•
•
•
•
•
Execution
•
•
•
•
•
Feasibility
•
•
Does the project have a clear target market or audience
Does the project address a clear need, problem, or opportunity and is the solution clearly explained?
Is the project’s purpose and basic functionality easily understood?
Does the project address a problem that is genuinely making life harder for people?
How large is the scope of the project: o How widespread is the problem geographically?
◦ How large is the population affected by the problem?
◦ How severe is the problem’s effects on life?
◦ How well is the problem already being addressed?
Does the project address the problem in a new or improved way instead of duplicating already existing technologies or
efforts?
Does the project and/or the team inspire hope, curiosity, or passion that could lead to strong partnerships and higher
awareness?
How knowledgeable is the team about the problem they are addressing and how persuasively do they tell the story of
that problem and their solution?
Is the project easy to use?
Does the project have a professional degree of production in terms of user interface, visuals, and audio?
Does the project perform well and respond crisply to input?
Does the project make effective and appropriate use of the major features of its chosen platform(s)? Were there
significant platform features or even platforms the project could have benefitted from but failed to utilize?
Does the team have a credible plan for getting their project to market in terms of business model, any required partnerships, or
other factors?
Does the team have any form of external validation for their project such as customer surveys, focus group tests, an active betatest program, recommendations from subject-matter experts, or potential investors?
Does the project have a reasonable chance of success in its appropriate market given the team’s existing plan?
Weighting
15%
50%
20%
15%

12. Citizenship Competition – Korea Final Guidance
Live Presentation
The Live Presentation is a ten minute PowerPoint overview of your team and project accompanied by a
live stage demonstration of your project. This presentation should explain your project and your team:
Who your team is; what your project does; who your project is for; and how you will bring your project
to market. The Live Presentation must meet the following criteria as well as any other criteria set forth
by your National Final and/or the World Finals:
1. You are responsible for arriving with your software installed on suitable hardware for the
demonstration.
2. Your presentation must clearly address each of the Judging Criteria outlined above.
3. The project you demonstrate must be fully functional and implemented.
4. Any or all of your team members may participate in the presentation, but all are not required to
participate. It’s permissible for a single team member to deliver the entire presentation.
5. At the end of your presentation, the judges will have ten minutes to ask you questions.

13. Imagine Cup 2014 Korea Final Overview
• 일시 : 2014년 3월 27일~28일 (1박 2일)
• 장소 : 부산 센텀시티 아르피나 유스호스텔 / 소향씨어터
• 예상 참석 인원 : 총 1,100명 (출전 팀 100명, 청중 심사단, VIP, 미디어 1,000명)
• 행사 구성
• Day 1 : 한국 대표 선발전 준결승 및 결승 진출팀 발표
• Competitor-only 행사로, 2차의 온라인 예선을 거쳐 선발된 총 20개팀 100명이 경진 참여
• 하루 동안의 준결승을 마친 뒤, 야간에 결승 진출 분야별 2개팀씩 총 6개팀 발표
• Day 2 : 한국 대표 선발전 결승
• 경진, 기자 간담회, 쇼케이스, 이벤트 부스로 구성
• 경진 : 준결승에서 선발된 6개팀이 심사위원과 청중 심사단 앞에서 경진하며, 분야별 1개팀씩 총 3팀의 World Finalists 선발
• 기자 간담회 : 부산 지역 미디어 초청, 부산광역시와 공동으로 기자 간담회 개최
• 쇼케이스 : 준결승에 참가했던 총 20개팀이 본인들의 프로젝트를 대중에게 선보일 기회이며, Korea Final 평가에 쇼케이스 점수도 합산
• 이벤트 부스 : 협찬사와 관계사 홍보 가능한 공간

14. Imagine Cup 2014 Korea Final Agenda
Day 1 – Korea Semifinal
시간
행사 내용
06:30 ~ 11:00
참가자 이동
11:00 ~ 11:30
Welcome 이벤트 및 참가자 등록
11:30 ~ 11:40
Welcome to Imagine Cup
송규철 상무 :: 한국마이크로소프트 개발자 플랫폼 사업본부
11:40 ~ 12:00
특강 – 연사 미정
12:00 ~ 12:30
참가자 최종 오리엔테이션
송은비 대리 :: Imagine Cup Korea Champ
12:30 ~ 13:30
점심 식사 및 대회 준비
13:30 ~ 19:30
준결승 경쟁 프레젠테이션 (팀별 30분)
19:30 ~ 20:30
저녁 식사
20:30 ~ 22:00
참가자를 위한 네트워킹 행사 및 휴식
22:00 ~ 23:30
한국 대표 선발전 결승 진출 6개팀 발표

15. Imagine Cup 2014 Korea Final Agenda
Day 2 – Korea Final
시간
행사 내용
10:00 ~ 11:30
미디어/VIP/심사위원 쇼케이스
11:30 ~ 12:00
청중심사단 등록 및 쇼케이스 관람
12:00 ~ 13:00
청중심사단 입장 및 팀별 쇼케이스 심사 점수 취합
13:00 ~ 13:30
개막식
1. 사회자 인사 및 Imagine Cup 소개
2. 귀빈 환영사
3. 개회 선언
13:30 ~ 13:45
Dream it, Built it, Live it – World Class Prestige is Waiting
Said Zahedani :: Developer & Platform Evangelism Lead, Microsoft Asia Pacific
13:45 ~ 14:00
심사 기준 및 심사위원 소개
송규철 상무 :: 한국마이크로소프트 개발자 플랫폼 사업본부
14:00 ~ 15:00
Games – Top 2 프레젠테이션
15:00 ~ 15:15
휴식
15:15 ~ 16:15
Innovation – Top 2 프레젠테이션
16:15 ~ 17:15
World Citizenship – Top 2 프레젠테이션
17:15 ~ 17:35
특별 행사
17:35 ~ 17:40
심사 총평
17:40 ~ 17:55
결과 발표 및 시상

16. Imagine Cup 2014 Korea Final Awards
부문
순위/팀수
상 명칭
상품
Note
1등
부산광역시장상
상패, 상장, 연구지원금 100만원
Dynamic Busan이라는 표어에 알맞게, 게임 부문의
1위팀에게 부산광역시장상 수여
2등
동서대학교 총장상
상장 및 부상
1등
부산경제진흥원장상
상패, 상장, 연구지원금 100만원
2등
부산은행장상
상장 및 부상
1등
한국마이크로소프트 사장상
상패, 상장, 연구지원금 100만원
2등
동서대학교 LINC 사업단장상
상장 및 부상
경쟁 부문
Games
Innovation
World Citizenship
경제진흥원의 특성과 알맞게 Innovation 부문의 1위
팀에게 진흥원장상 수여
기술로 세상을 구하는 Microsoft 창업자 Bill Gates의
정신에 알맞게 World Citizenship 1위 팀에게는 한국
마이크로소프트 사장상 수여
특별상 (경쟁 부문과 중복 수상 가능)
People Choice Award
1팀
People Choice Award
상장 및 부상
창조경제상
1팀
Daum 대표상
상장 및 기업 인턴십 기회 제공
1팀
TBD – Startup/Venture 기업 대표상
상장 및 기업 인턴십 기회 제공
1~3팀
㈜일아아이티 대표상
TBD
기타 스폰서상
나머지 후보군 섭외중
Top 20의 모든 팀이 제작해 미리 제출하는 Trailer
Video 투표 이벤트에서 가장 많은 조회수 (or 좋아요)
를 기록한 팀에게 수여
여러 기업들과 논의 중

17. Imagine Cup 2014 Korea Final Judges
Day 1 - Semifinal
Games
Innovation
Day 2 - Final
World Citizenship
Games
Innovation
오성미 부장 (Partner B 호웅기 이사 (Partner B 김영훈 상무 (Director o
김동훈 대표 (GOMZ Ga
usiness Evangelist, Mic usiness Evangelism Lea f Corporate Affairs, Mi
윤석찬 팀장 (Daum)
me Studio)
rosoft Korea)
d, Microsoft Korea)
crosoft Korea)
World Citizenship
김영훈 상무 (Director o
f Corporate Affairs, Mi
crosoft Korea)
박중석 차장 (Technical 김영욱 부장 (Technical 김재우 부장 (Technical
김경호 대표 (XMON G 박지웅 대표 (FAST TRA 권찬 부회장 (초록우산
Evangelist, Microsoft K Evangelist, Microsoft K Evangelist, Microsoft K
AMES)
CK ASIA)
어린이재단)
orea)
orea)
orea)
최훈 부장 (Audience M 유현경 부장 (Audience
김재우 부장 (Technical 김영욱 부장 (Technical
황순욱 이사 (Evangelist
이승훈 회장 (한국게임
arketing Manager, Micr Marketing Lead, Micro
Evangelist, Microsoft K Evangelist, Microsoft K
Lead, Microsoft Korea)
개발자협회)
osoft Korea)
soft Korea)
orea)
orea)
김동훈 대표 (GOMZ Ga 조인현 소장 (퓨쳐택 정
이경용 대표 (앱툴즈)
me Studio)
보통신연구소)
양수열 소장 (전 JCO)
서상범 교수 (동서대학 조인현 소장 (퓨쳐택 정
교)
보통신연구소)

18. Competitor Schedule
•
3월 27일 (목) 오전
• 서울 출발 팀 : 06:10AM 더케이트윈타워 A동 폴 바셋 앞 집합 (06:20AM 버스 출발)
• 부산 팀 : 10:30AM 아르피나 유스호스텔 (부산광역시 해운대구 해운대해변로 35) 2층 그랜드홀 집합
•
3월 27일 (목) 오후
• Top 6 발표 후 아르피나 유스호스텔 퇴실 금지
•
3월 28일 (금) 오전
• 모든 팀
•
•
•
•
•
•
•
•
•
08:30AM 아르피나 유스호스텔 1층 로비 집합 (08:40AM 버스 출발), 소향씨어터로 이동
09:00AM~10:00AM 쇼케이스 준비
10:00AM~11:30AM 미디어/VIP/심사위원 쇼케이스
11:30AM~12:40PM 청중 심사단 쇼케이스
12:40PM 참가자 경진장 착석
Top 6
~11:30AM 위와 동일
11:30AM~12:40PM : 무대 리허설
3월 28일 (금) Korea Final 종료 후
•
서울 팀 : 6:40PM 소향씨어터 정문 집합 (7:00PM 버스 출발)

19. etc.
•
숙소 : 팀별/성별 배정 – 추후 업데이트
•
참가자 보험 : 1박 2일, 서울 출발 시점부터 Korea Final 종료 후 서울행 버스로 서울 도착까지 커버

20. Appendix – 아르피나 (Semifinal 장소) 경진장

21. Appendix – 소향씨어터 (Final 장소) 전경

22. Appendix – 소향씨어터 (Final 장소) Top 6 무대
2층 300석
플래
쉬
배너
발표테이
블
스크린
플래
쉬
배너
발표테이
블
심사위원 테이블
1층 700석

23. Winning Imagine Cup
박영부님
Microsoft Korea R&D
Imagine Cup 2009 World Final Embedded 부문 우승

24. Technical Requirements
김재우 부장
디렉터 에반젤리스트
Imagine Cup 2014 Korea 기술 총괄

25. Software Requirements
The Software is defined as an installable and usable software project in the appropriate format for your
chosen platform(s). The Software must meet the following requirements:
• Your software must be in one of the following formats for installation depending on its platform.
 Windows: A standard SETUP.EXE or an .MSI Windows Setup application to install your app on a Windows PC. If your project
is a Windows 8 Store App, submit it as an .appx app package file with all associated files required for installation, including
the PowerShell script; you must also sign the app package by following the instructions given on the Imagine Cup website.
 Windows Phone: A standard XAP setup file for deployment to Windows Phone devices.
 Windows Azure: The web tier of your project must be deployed to Windows Azure and you must supply the full URL to your
site and/or services. If your project includes Windows or Windows Phone client software then those components must meet
the platform requirements above. If your project includes an embedded component then you must submit a console
application that simulates the data flow and interaction between your web tier and the embedded device. The console
application must be submitted as an *.exe.
The app must be no more than 500MB. No source code is permitted and apps will be disqualified if they are submitted as
development projects.

26. Wrap up
송은비 대리
한국마이크로소프트 개발자 플랫폼 사업본부
Audience Marketing Manager
Imagine Cup Korea Champ

27. Remember!
• Official Rules & Regulations를 꼭 숙지하세요
• Judging Criteria에 맞춰 Software와 Presentation을 준비하세요
• Showcase 점수도 있다는 것을 잊지마세요
• Top 20 인터뷰 회신해주세요

28. Questions?
imaginecupkr@outlook.com