In this webinar, Joseph Suarez will break down the craft, the art, and the science, of video production and reveal how to leverage the production process to create engaging learning videos of all types and sizes.

1. The Art of Making
Engaging and
Effective Learning
Videos
WITH JOSEPH SUAREZ - LEARNING EXPERIENCE
DESIGNER AT SUAREZ MEDIA PRODUCTION
WEBINAR
EXCLUSIVE
MODERATOR:
RAYVONNE CARTER
WEBINAR PRODUCTION MANAGER
ELEARNING LEARNING
MARCH 7, 2023
9:30 AM PDT
12:30 PM EDT
5:30 PM GMT

2. 03
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4. The Art of Making
Engaging and
Effective Learning
Videos
WITH JOSEPH SUAREZ - LEARNING EXPERIENCE
DESIGNER AT SUAREZ MEDIA PRODUCTION
WEBINAR
EXCLUSIVE

5. The ART of Making
ENGAGING &
EFFECTIVE
Learning VIDEOS
JOSEPH SUAREZ
SUAREZ MEDIA PRODUCTION
©2023

6. What?
Who?
How?
Why?
Today, I’ll cover key questions
behind good instructional video:

7. Q: What makes a video
“good”?
Type an answer in chat.
Video is a form of media for
communication.
A: Good video accomplishes its
goals.

8. Q: What is the main
purpose of an instructional
video?
▪ Inform
▪ Persuade
▪ Motivate
▪ Entertain
▪ Instruct
A: Positively influence a viewer’s
knowledge, skill, or attitudes.

9. Videos are different.
Types of instructional video
• Process (“how to”) training
• Systems training (screen capture)
• Scenario enactment
• Live event/stream
• “Talking head” interview
• Animation

10. Video is an art and a science.
Science
The act of following a pre-
determined path where the right
choice or direction is clear.
▪ Deviation is discouraged.
▪ Constraints are roadblocks.
▪ Results in effectiveness.
Art
The result of making decisions as
you go where there is seldom a
clear “right” choice.
▪ Deviation is encouraged.
▪ Constraints are opportunities.
▪ Results in engagement.

11. Balancing Art and Science
Too much art
Potentially engaging, but
effectiveness is subjective.
Real world example:
Andy Warhol’s Empire
Instructional video example:
When attempts to be entertaining or
engaging overshadow instructional goals
Too much science
Effectiveness is specific, but
Engagement secondary.
Real world example:
Security camera footage
Instructional video example:
Dry delivery of training content
Too focused on instructional goals

12. Instructional Design is a science.
For training, art is often
optional.
That’s often fine for other
solutions, but not for video.
Art often tells a story.
Stories can thread a needle of
engagement through a learning
solution.

13. My Goal Today:
Change your perspective toward
video.
…and gain an appreciation for
both the craft and the crafters of
quality videos.

14. Q: What makes a good
instructional video?
A: Good instructional video…
1. Achieves it’s intended outcome.
2. Results in a positive influence on the
viewer’s knowledge, skills, or
attitudes.
3. Balances the science of instruction
with the art of creativity.

15. Effective & Engaging
Instructional Video
What?
Who?
How?
Why?
What?
Who?
How?
Why?

16. Q: Who makes good
video?
A: Crafters – people who possess
a specific and often complex
skillset.

17. We stand on the
shoulders of giants.
Recognize and respect the craft
and the crafters.
Pull inspiration from their library of
great work.

18. What are your sources of
inspiration for great
video?
Type a response in chat.

19. Do you really want to reveal the magic trick?
Yes. Let’s do it! No. I’d rather not.

20. Q: Who makes good
instructional video?
A: Why not you (or your team)?

21. Who will make your
video?
Here are your options:
1. Change career goals
Pros
▪ Become skilled in video production.
▪ Instructional video could be a
specialized career track
Cons
▪ Expensive
▪ Time-consuming
▪ A big leap from most L&D roles

22. Who will make your
video?
Here are your options:
1. Change career goals
2. Focus on video for your
professional development
Pros
▪ Your own skill development
▪ Creates “in-house” expertise
Cons
▪ Quality take a while to improve
▪ Still need equipment and software

23. Who will make your
video?
Here are your options:
1. Change career goals
2. Focus on video for your
professional development
3. Hire someone to help
Pros
▪ Quickly gain “in-house” expertise
Cons
▪ Need to support and provide resources
▪ Hard to kept a “creative” challenged

24. Who will make your
video?
Here are your options:
1. Change career goals
2. Focus on video for your
professional development
3. Hire someone to help
4. Contract a 3rd party for help
Pros
▪ Hire crafters to do professional work
Cons
▪ Pay a premium for that craftmanship

25. Who will make your
video?
Here are your options:
1. Change career goals
2. Focus on video for your
professional development
3. Hire someone to help
4. Contract a 3rd party for help
5. Buy off the shelf content
Pros
▪ Cheap and quick
Cons
▪ Best for broad and generic topics
▪ May be difficult to find right content

26. Who will make your
video?
Here are your options:
1. Change career goals
2. Focus on video for your
professional development
3. Hire someone to help
4. Contract a 3rd party for help
5. Buy off the shelf content
Poll:
Which option for video
are you considering?
Answer poll.

27. Effective & Engaging
Instructional Video
What?
Who?
How?
Why?
What?
Who?
How?
Why?

28. The Video Production Process
1
Pre-Production
Plan
2
Production
Shoot
3
Post-Production
Edit

29. Considerations:
▪ What is the goal?
▪ Who is the audience?
▪ Why is video the right solution?
Pre-Production Production Post-Production

30. This phase determines:
▪ Who: Talent & crew
▪ Where: Location
▪ When: Scheduling
▪ What: script, storyboard, &
shot-list
▪ How: What equipment
required?
▪ Distribution: Where will
video(s) live?
Deliverables may include:
▪ Talent & crew scheduled and
confirmed
▪ Location booked
▪ Script
▪ Storyboard
▪ Shot-list
▪ Equipment secured
▪ Distribution method
established
Pre-Production Production Post-Production

31. ▪ When filming on location,
come prepared.
▪ Know your role. If you aren’t
sure, assume you’re
responsible.
Deliverables: Raw video and
audio recordings
Pre-Production Production Post-Production

32. ▪ Edit it all together
▪ Get feedback
▪ Make revisions
▪ Finalize
▪ Distribute
Pre-Production Production Post-Production

33. The Video Production Process (summarized)
1
Pre-Production
Plan
▪ Script
▪ Storyboard
▪ Shot-list
▪ Logistics
2
Production
Shoot
▪ Raw video and
audio files
3
Post-Production
Edit
▪ Rough cut(s)
▪ Final cut
▪ Distribution

34. What do they all have in common?
Type an answer in chat.

35. A Proven Formula for
Success:
Follow the “borrowing” pattern of Star
Wars video games:
Step 1: Take a successful genre
Step 2: Add Star Wars
Step 3: Profit

36. A Proven Formula for
Success:
Some examples to mimic:
▪ Mockumentary
▪ Reality TV competition
▪ YouTube give-a-way contest
▪ LinkedIn Learning tutorials

37. Effective & Engaging
Instructional Video
What?
Who?
How?
Why?
What?
Who?
How?
Why?

38. MODERATOR:
RAYVONNE CARTER
WEBINAR PRODUCTION MANAGER
Q&A
Learning Experience
Designer at Suarez Media
Production
Joseph Suarez
/in/josephsuarez/
josephsuarez.com/
/in/rayvonnecarter/

39. MODERATOR:
RAYVONNE CARTER
WEBINAR PRODUCTION MANAGER
Q&A
Learning Experience
Designer at Suarez Media
Production
Joseph Suarez
/in/josephsuarez/
josephsuarez.com/
/in/rayvonnecarter/