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Social media 401


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Social media 401

  1. 1. How tO produce,<br />Publish & post video for<br />Your blog and facebook<br />
  2. 2. OBJECTIVES:<br /> <br />1 To assist the student in understanding the uses of videos in the real estate business.<br />2 To assist the student in understanding the laws that affect videos.<br />TABLE OF CONTENT;<br />Welcome Page 1<br />Objectives Page 2<br />Table of Contents Page 3<br />Introduction Page 4<br />Chapter 1: Producing Your Video Page 5<br />Chapter 2: Publishing Your Video Page 10<br />Chapter 3: Posting Your Video Page 18<br />Chapter 4: Conclusion Page 23<br /> <br /> <br />
  3. 3. WELCOME TO EVERGREEN PROFESSIONAL TRAINING, INC.<br /> <br />Our goal is to provide a positive learning experience for each student. In order to do that we request your assistance with the following:<br /> <br />1 Please turn off all cell phones / handheld devices, etc. , during class. Please confine your return calls, texts, emails, etc., to the breaks.<br /> <br />2 Refrain from chatting with other students during class.<br /> <br />3 Do not monopolize the conversation-allow other students to ask questions and participate.<br /> <br />4 If you have an experience to share that pertains to the course material you are encouraged to do so but refrain from using specific names of people or companies.<br /> <br />5 Derogatory remarks pertaining to other agents, vendors, companies, etc., are strictly forbidden.<br /> <br />
  4. 4. WELCOME TO EVERGREEN PROFESSIONAL TRAINING, INC. (cont.)<br /> <br />6 Laptops / ipads, etc., are not to be used unless specifically required for a course such as Social Media classes. <br /> <br />7 Students are required to be in the class room for the entire course in order to receive clock hours. If the student must miss part of the class they can make up the time at a future class.<br /> <br />8 If you need to use the restroom prior to the break please leave quietly. Students taking too many ‘bathroom’ breaks may be denied a certificate.<br /> <br />9 Certificates will be sent via email within approximately 2 weeks after the class. If a student needs the course number immediately for their renewal please ask the instructor at the end of the course or call the school for the course number (253.720.7151). <br /> <br />10 Students are welcome to audit any class they have taken from our school-just call ahead and make sure there is space. The student will need to bring their manual with them to any audited class.<br />
  5. 5. Adding Video to your Blog & Facebook is both an inexpensive and engaging way to create TARGETED traffic for your real estate business! The evolution of Online Marketing has seen many changes. From simple static websites to blogging and social media forums. But professional sales have always revolved around one basic concept...getting B2B or ‘belly-to-belly’ with consumers! <br /> <br />Now we are entering the next phase of Online Marketing that will get you closer to your customers than ever before...VIDEO! In this 4 CE Clock Hour Class, we will show you how fun and easy producing, publishing & posting a Video can be!<br /> <br />Many agents are challenged with all the ‘techy’ details about social media but they are not that difficult to master. As in previous classes, we will address the technical issues of adding videos to your blogs or Facebook. <br />Videos are a great way to market yourself or your listings and provide a method for the consumer to be ‘right there’ with you as you stroll through a property or explain details about the real estate market. <br />
  6. 6. Before you dive into the technical part of videos let’s review the essentials you need to be aware of that will keep you out of trouble with the Department of Licensing and other entities (like courtrooms!).<br />The DOL requires that real estate agents inform the public who they are working for by having the Firm’s name easily recognizable on anything they publish. When producing a video you should identify which company you represent as part of your introduction in the first 15-30 seconds. And remember, you must use your Firm’s licensed name and not just your team name unless you have taken the extra step to have a separate license for your team. That license comes from the Department of Licensing Real Estate Division, requires written permission from your Designated Broker and has a $200 fee. <br /> <br />Keep ethics in mind while doing your videos. Bashing other agents never makes YOU look good! Stick to marketing your property and pointing out the its great features, or, if promoting yourself, focus on the benefits such as skill and knowledge that you offer the potential client. Always remember, most of what you post on the internet is highly likely to be there a long, long time and that includes your videos! <br /> <br />
  7. 7. Another area of law to pay attention to is Fair Housing. It would be advisable to have a prepared script so you don’t try to market towards, or away from, any particular group of folks. For example, don’t use the words ’exclusive neighborhood’. It immediately brings up the question of who is being excluded. <br /> <br />Don’t plagiarize or violate copyright laws. If you are promoting yourself and using information from other sources then credit the other sources. There is nothing negative about making statements such as, “The New York Times stated in today’s real estate section……” <br /> <br />Using information from other sources can help establish your credibility and knowledge, however, be sure and let ‘you’ come through as that is what people want to see. <br /> <br />Now let’s get going on making videos!!<br /> <br />
  8. 8. Chapter 1:<br />Producing Your <br />Video<br /><ul><li>Video Camera?
  9. 9. Web Camera?
  10. 10. Screen Capture?
  11. 11. Jing
  12. 12. Prezi
  13. 13. Camtasia
  14. 14. SlideShare
  15. 15. Screenr</li></li></ul><li>Producing Your <br />Video<br /><ul><li>Video Camera?
  16. 16. Flip
  17. 17. Kodak Zi8/Zi10
  18. 18. Sony Cyber-shot</li></li></ul><li>Producing Your <br />Video<br /><ul><li>Web Camera?
  19. 19. Built-in
  20. 20. External</li></li></ul><li>And Sound is crucial-<br />A simple $15-$30 <br />Microphone is <br />A must.<br />
  21. 21. Keep it Short’ish-<br />Engagement and message<br />should go hand-in-hand <br />so keep your content and <br />Video on point and concise. <br />
  22. 22. Producing Your <br />Video<br /><ul><li>Screen Capture?
  23. 23. Jing
  24. 24.
  25. 25.
  26. 26.
  27. 27. Screenr</li></ul><br />
  28. 28. Producing Your <br />Video<br /><ul><li>Screen Capture?
  29. 29. Jing</li></li></ul><li>Producing Your <br />Video<br /><ul><li>Screen Capture?
  30. 30. Jing</li></li></ul><li>Chapter 2:<br />Publishing Your <br />Video<br /><ul><li>Windows Movie Maker?
  31. 31. Save in .wmv
  32. 32. Post Directly to YouTube</li></ul>Let’s Publish a Movie from my flip camera<br />
  33. 33. Here’s a Flip Video<br />
  34. 34. Here’s how it’s made<br />
  35. 35. Here’s how it’s made<br />
  36. 36. Here’s how it’s made<br />
  37. 37. Here’s how it’s made<br />At this point, I can add a title, any captions I want and even credits.<br />I may also want to add some movie themes and even some music!<br />
  38. 38.
  39. 39.
  40. 40. Chapter 3:<br />Posting Your <br />Video<br /><ul><li>You have 2 options.
  41. 41. Post from a saved .wmv file
  42. 42. Post from YouTube (or your favorite video hosting site)</li></li></ul><li>Posting Your <br />Video<br /><ul><li>Posting from a saved .wmv file</li></li></ul><li>
  43. 43.
  44. 44.
  45. 45. My Granite Movie<br />
  46. 46.
  47. 47. Posting Your <br />Video<br /><ul><li>Posting from YouTube</li></li></ul><li>
  48. 48.
  49. 49. Copy and Paste this code directly onto your Blog like this! <br />
  50. 50.
  51. 51.
  52. 52. In Conclusion-Now is the time to become comfortable with video and adding it in your everyday lives as an Online Marketer. Fact is, I know of 2 groups already using video…<br />YOUR CUSTOMERS <br />AND <br />YOUR COMPETITION!<br /> <br />