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face to face meetings
                     + virtual events
                        when, why and how
                   do they support each other?

                                 Ruud Janssen, CMM

            ©TNOC | The New Objective Collective | Managing Director & Founder
                        TEDxBasel + TEDxYouth@Basel | Founder & Curator
                                       EventCamp Europe | Founder


©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
WORLDS ARE COLLIDING



  FACE TO FACE         DIGITAL
   MEETINGS
WORLDS ARE COLLIDING



    FACE TO FACE             DIGITAL
     MEETINGS




                   OPPORTUNITY
@ruudwjanssen
thinking                                     outside   the room




 ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
focus on events
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
WORLDS ARE COLLIDING



  FACE TO FACE         DIGITAL
   MEETINGS
WORLDS ARE COLLIDING



    FACE TO FACE             DIGITAL
     MEETINGS




                   OPPORTUNITY
1
                                         content

                                                         2
                                       event
                                     community
                        continuity    building           context
                               4


                                                     3
                                      connectivity
graphic source: David Armano
  adapted by Ruud Janssen
1994
Sunday, 12 June 2011
2010
macro-realities


©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
the perfect storm of 2009


©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
budget constraints




©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
people are more
                                            connected...and are
                                                     always on
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
and they are
                                                   more
                                            mobile than
                                                  ever...




©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch   Then there’s this thing...
RT @zappos: Airports closed due to
volcanic ash. London conference guy
says next big challenge isn't cloud
computing, it's cloud commuting.
Eyjafjallajokull
Stuck in London Sunday night?




     attend TEDxVolcano
TEDxVolcano: Explosive, impromptu, livestreamed tonight!




                                              source = http://www.flickr.com/photos/tedconference/sets/72157623765155191/
What does all this
                                              mean for you?


©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
Meetings don’t just look like this
22                                        anymore...
     ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
23
     ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch   ...they also look like this...
25
     ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch   ...like this...
26
     ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch   ...and like this.
The greatest opportunity for
attendance growth is...


©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
...outside the room...




©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
OMG!



©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
1
                                         content

                                                         2
                                       event
                                     community
                        continuity    building           context
                               4


                                                     3
                                      connectivity
graphic source: David Armano
  adapted by Ruud Janssen
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
Riveting talks by remarkable people,
 free to the world




Launched in 1984
Apply and pay to speak
Pay to watch live
2006: Posted videos
2008: 100 million views
2009: 200 million views


      ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
WORLDS ARE COLLIDING



                    FACE TO FACE                                          DIGITAL
                     MEETINGS




Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
WORLDS ARE COLLIDING



                             FACE TO FACE                                 DIGITAL
                              MEETINGS




                                                           OPPORTUNITY
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
OPPORTUNITY

                                                                          Extend Meetings
                                                                          Include More People
                                                                          Improved Interaction
              FACE TO FACE
                                                 DIGITAL
               MEETINGS


                                                                          Alternative Formats




Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
OPPORTUNITY

                                                                          Extend Meetings
                                                                          Include More People
                                                                          Improved Interaction
              FACE TO FACE
                                                 DIGITAL
               MEETINGS


                                                                          Alternative Formats




Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
OPPORTUNITY

                                                                          Extend Meetings
                                                                          Include More People
                                                                          Improved Interaction
              FACE TO FACE
                                                 DIGITAL
               MEETINGS


                                                                          Alternative Formats




Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
EXTEND MEETINGS
                                                                      LIVE
                                                                     EVENT


                                         SOCIAL
              WEBINARS                  NETWORKS                                   CASE STUDY   SALES MEETING    VIDEO




    BLOGS                    WEBCASTS                  VIRTUAL               THANK YOU       PRESS      WHITEPAPER
                                                       EVENTS                  EMAIL        RELEASE




Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
OPPORTUNITY

                                                                          Extend Meetings
                                                                          Include More People
                                                                          Improved Interaction
              FACE TO FACE
                                                 DIGITAL
               MEETINGS


                                                                          Alternative Formats




Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
INCLUDE MORE PEOPLE




Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
INCREASE INTERACTION




Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
OPPORTUNITY

                                                                          Extend Meetings
                                                                          Include More People
                                                                          Improved Interaction
              FACE TO FACE
                                                 DIGITAL
               MEETINGS


                                                                          Alternative Formats




Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
ALTERNATIVE FORMATS
                  TELEPRESENCE                                            VIRTUAL WORLD


                                                                               VIRTUAL




Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
We have our own little
                                   disconnect...


©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
Top Five Tech Trends
   Improve presentation/audio visual experience
   Get better attendee feedback about meeting
   experience
   Provide better internet access at venues and hotels
   Identify/evaluate vendors and meeting locations/venues
   Provide alternatives to live meetings


©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
Bottom Seven Tech Trends
   Make meetings and events more interactive
   Make more training, e-learning available via the internet
   Allow remote participation in live events
   Improve payment systems
   Use social networking to supplement events
   Co-create/customize products/services with meeting
   attendees

©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
What does
                                            that mean
                                             for YOU?


©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
Thinking Outside the Room



©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
“Don’t be trapped by dogma - that is, living
with the result of other people’s thinking.”
  ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
How does
business
grow?
experience | initiate | network | learn | collaborate
measure results
1
                                                content

                                                                2
                                              event
                                            community
                           continuity        building           context
                                  4


                                                            3
                                             connectivity
   graphic source: David Armano
     adapted by Ruud Janssen

©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
Friday 8 July - same room
                                 9:00 - 10:00
              How Social is Your Media?




©TNOC | 2010 | Ruud Janssen | www.tnoc.ch

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20110706 ruud janssen_#ISRMP Gdansk_presentation Virtual and Live events

  • 1. face to face meetings + virtual events when, why and how do they support each other? Ruud Janssen, CMM ©TNOC | The New Objective Collective | Managing Director & Founder TEDxBasel + TEDxYouth@Basel | Founder & Curator EventCamp Europe | Founder ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 2. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS
  • 3. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS OPPORTUNITY
  • 5.
  • 6.
  • 7. thinking outside the room ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 8. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 10. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 11. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS
  • 12. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS OPPORTUNITY
  • 13. 1 content 2 event community continuity building context 4 3 connectivity graphic source: David Armano adapted by Ruud Janssen
  • 14. 1994
  • 15.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. 2010
  • 22.
  • 23. macro-realities ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 24. the perfect storm of 2009 ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 25. budget constraints ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 26.
  • 27. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 28. people are more connected...and are always on ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 29. and they are more mobile than ever... ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 30. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Then there’s this thing...
  • 31. RT @zappos: Airports closed due to volcanic ash. London conference guy says next big challenge isn't cloud computing, it's cloud commuting.
  • 33.
  • 34. Stuck in London Sunday night? attend TEDxVolcano
  • 35. TEDxVolcano: Explosive, impromptu, livestreamed tonight! source = http://www.flickr.com/photos/tedconference/sets/72157623765155191/
  • 36.
  • 37. What does all this mean for you? ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 38. Meetings don’t just look like this 22 anymore... ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 39. 23 ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...they also look like this...
  • 40. 25 ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...like this...
  • 41. 26 ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...and like this.
  • 42. The greatest opportunity for attendance growth is... ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 43. ...outside the room... ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 44. OMG! ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 45. 1 content 2 event community continuity building context 4 3 connectivity graphic source: David Armano adapted by Ruud Janssen
  • 46. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 47. Riveting talks by remarkable people, free to the world Launched in 1984 Apply and pay to speak Pay to watch live 2006: Posted videos 2008: 100 million views 2009: 200 million views ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 48. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 49. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS OPPORTUNITY Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 50. OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative Formats Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 51. OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative Formats Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 52. OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative Formats Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 53. EXTEND MEETINGS LIVE EVENT SOCIAL WEBINARS NETWORKS CASE STUDY SALES MEETING VIDEO BLOGS WEBCASTS VIRTUAL THANK YOU PRESS WHITEPAPER EVENTS EMAIL RELEASE Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 54. OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative Formats Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 55. INCLUDE MORE PEOPLE Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 56. INCREASE INTERACTION Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 57. OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative Formats Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 58. ALTERNATIVE FORMATS TELEPRESENCE VIRTUAL WORLD VIRTUAL Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  • 59. We have our own little disconnect... ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 60. Top Five Tech Trends Improve presentation/audio visual experience Get better attendee feedback about meeting experience Provide better internet access at venues and hotels Identify/evaluate vendors and meeting locations/venues Provide alternatives to live meetings ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 61. Bottom Seven Tech Trends Make meetings and events more interactive Make more training, e-learning available via the internet Allow remote participation in live events Improve payment systems Use social networking to supplement events Co-create/customize products/services with meeting attendees ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 62. What does that mean for YOU? ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 63. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 64. Thinking Outside the Room ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 65. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 66. “Don’t be trapped by dogma - that is, living with the result of other people’s thinking.” ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 68. experience | initiate | network | learn | collaborate
  • 70. 1 content 2 event community continuity building context 4 3 connectivity graphic source: David Armano adapted by Ruud Janssen ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 71. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  • 72. Friday 8 July - same room 9:00 - 10:00 How Social is Your Media? ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch