20110902 Hybrid Event Opportunitites Ruud Janssen #eventsummit Luxembourg

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Hybrid Events by
Ruud Janssen – CMM
http://www.TNOC.ch

http://www.eventsummit.lu/

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20110902 Hybrid Event Opportunitites Ruud Janssen #eventsummit Luxembourg

  1. 1. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch image idea by Samuel J. Smith
  2. 2. Ruud Janssen, CMM @ruudwjanssen www.tnoc.ch©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  3. 3. How sustainable is your attention span? learn change minds change awake behaviour hybrid interaction dial©TNOC | 2010 | Ruud Janssen | www.tnoc.ch image idea by Samuel J. Smith
  4. 4. Objective:©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  5. 5. I would like some ROI learn change minds change awake behaviour hybrid interaction dial©TNOC | 2010 | Ruud Janssen | www.tnoc.ch image idea by Samuel J. Smith
  6. 6. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGSSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  7. 7. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS OPPORTUNITYSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  8. 8. Discover hybrid event formats +options©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  9. 9. Discover hybrid event formats Identify +options hybri d team roles©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  10. 10. Discover hybrid event formats Identify +options hybri d d team skills an ces en roles experi Discuss©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  11. 11. Digital Game Plan learn change minds change awake behaviour hybrid interaction dial©TNOC | 2010 | Ruud Janssen | www.tnoc.ch image idea by Samuel J. Smith
  12. 12. Meetings don’t just look like this anymore...©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  13. 13. http://www.mpiweb.org/sap2010/©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...like this...
  14. 14. savings 90% => lack of recognition©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...they also look like this...
  15. 15. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  16. 16. 1 content 2 Hybrid event community continuity building context 4 3 connectivitygraphic source: David Armano adapted by Ruud Janssen
  17. 17. LET’S COMPARE: FACE TO FACE - VIRTUAL - HYBRIDanalyze the objective and desired attendee experience - when both could win consider hybrid event ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch source: GPJ Experience Marketing and IBM
  18. 18. LET’S COMPARE: FACE TO FACE - VIRTUAL - HYBRIDanalyze the objective and desired attendee experience - when both could win consider hybrid event ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch source: GPJ Experience Marketing and IBM
  19. 19. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGSSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  20. 20. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS OPPORTUNITYSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  21. 21. OPPORTUNITY Extend Meetings Include More People FACE TO FACE MEETINGS DIGITAL Improved Interaction Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  22. 22. OPPORTUNITY Extend Meetings Include More People FACE TO FACE MEETINGS DIGITAL Improved Interaction Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  23. 23. OPPORTUNITY Extend Meetings Include More People FACE TO FACE MEETINGS DIGITAL Improved Interaction Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  24. 24. EXTEND MEETINGS LIVE EVENT SOCIAL WEBINARS NETWORKS CASE STUDY SALES MEETING VIDEO BLOGS WEBCASTS NEWS VIDEO THANK YOU PRESS WHITEPAPER CAPSULES EMAIL RELEASE NEAR REALTIME REPORTINGSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  25. 25. OPPORTUNITY Extend Meetings Include More People FACE TO FACE MEETINGS DIGITAL Improved Interaction Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  26. 26. INCLUDE MORE PEOPLESource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  27. 27. INCREASE INTERACTIONSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  28. 28. OPPORTUNITY Extend Meetings Include More People FACE TO FACE MEETINGS DIGITAL Improved Interaction Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  29. 29. ALTERNATIVE FORMATS TELEPRESENCE VIRTUAL WORLD VIRTUALSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  30. 30. OPPORTUNITY Extend Meetings Include More People FACE TO FACE MEETINGS DIGITAL Improved Interaction Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  31. 31. EXTEND MEETINGS WHAT IS IT? VIRTUAL PRESENTATION SLIDES + AUDIO WHAT’S NEW? INCREASED ADOPTION NEW SIMPLE CHOICES WHY IS IT ON THE LIST? SHARABLE CONTENT LIST BUILDING WEBINAR
  32. 32. EXTEND MEETINGS WHAT IS IT? PARTICIPANT PROFILES CONNECT PERSONAL SCHEDULES WHAT’S NEW? AFFORDABLE & ADOPTED 30-70% WILL JOIN INTEREST TAGGING WHY IS IT ON THE LIST? PUBLIC SOCIAL INTEGRATION PUBLIC NETWORK SOCIAL NETWORKS CUSTOMIZATION
  33. 33. EXTEND MEETINGS WHAT IS IT? PARTICIPANT PROFILES CONNECT PERSONLIZED SCHEDULES WHAT’S NEW? AFFORDABLE & ADOPTED 30-70% WILL JOIN INTEREST TAGGING WHY IS IT ON THE LIST? EVENT SOCIAL INTEGRATE PUBLIC NETWORK SOCIAL NETWORKS CUSTOMIZATION
  34. 34. EXTEND MEETINGS WHAT IS IT? EXTEND CONTENT REACH EXTEND CONTENT LIFE WHAT’S NEW? SEARCH FUNCTIONALITY TAGGING AND UGC LOCALISATION WHY IS IT ON THE LIST? CONTENT ROI REPURPOSING INSTANT ACCESS GENERATION
  35. 35. EXTEND MEETINGS WHAT IS IT? PARTICIPANT PROFILES CONNECT PERSONLIZED SCHEDULES WHAT’S NEW? AFFORDABLE & ADOPTED 30-70% WILL JOIN INTEREST TAGGING WHY IS IT ON THE LIST? INTEGRATE PUBLIC SOCIAL BESPOKE SOCIAL NETWORKS NETWORK CUSTOMIZATION
  36. 36. INCLUDE MORE PEOPLESource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  37. 37. INCLUDE MORE PEOPLE WHAT IS IT? LIVESTREAM OF EVENT VIDEO+CHAT+SLIDES WHAT’S NEW? FREE OPTIONS + EASY INCLUDE TWITTER CHAT WHY IS IT ON THE LIST? EVENT “TASTE” NEW REVENUE STREAM HYBRID EVENT
  38. 38. INCLUDE MORE PEOPLE WHAT IS IT? LIVESTREAM OF EVENT VIDEO+CHAT+SLIDES WHAT’S NEW? FREE OPTIONS + EASY INCLUDE TWITTER CHAT WHY IS IT ON THE LIST? EVENT “TASTE” NEW REVENUE STREAM HYBRID EVENT
  39. 39. INCLUDE MORE PEOPLE WHAT IS IT? ACTIVE DIALOGUE GIVE AUDIENCE A VOICE (UN)CONTROLLED COMM. WHAT’S NEW? POPULARITY GROWING SEARCHABLE WHY IS IT ON THE LIST? PULSE OF SESSIONS BACKCHANNEL SPREADS WORD BRIDGES F2F & VIRTUAL
  40. 40. INCLUDE MORE PEOPLE WHAT IS IT? DIALOGUE GIVE AUDIENCE A VOICE (UN)CONTROLLED COMM. WHAT’S NEW? POPULARITY GROWING SEARCHABLE WHY IS IT ON THE LIST? PULSE OF SESSIONS IDEA CONTRIBUTION / BRIDGES F2F & VIRTUAL RATING
  41. 41. INCLUDE MORE PEOPLE WHAT IS IT? BACKGROUND DIALOGUE GIVING AUDIENCE A VOICE (UN)CONTROLLED COMM. WHAT’S NEW? POPULARITY GROWING SEARCHABLE WHY IS IT ON THE LIST? PULSE OF SESSIONS SPREADS WORD BACKCHANNEL BRIDGES F2F & VIRTUAL
  42. 42. INCLUDE MORE PEOPLE WHAT IS IT? BACKGROUND DIALOGUE GIVING AUDIENCE A VOICE (UN)CONTROLLED COMM. WHAT’S NEW? POPULARITY GROWING SEARCHABLE WHY IS IT ON THE LIST? PULSE OF SESSIONS SPREADS WORD BACKCHANNEL BRIDGES F2F & VIRTUAL
  43. 43. INCREASE INTERACTIONSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  44. 44. INCREASE INTERACTION WHAT IS IT? VISIBLE IDEA GENERATION SHARING TOOL CATEGORIZE & PRIORITY WHAT’S NEW? CROSS PLATFORM USER FRIENDLINESS WHY IS IT ON THE LIST? RESULTS DRIVEN ONSITE DIRECTLY ACTIONABLE (NEW)MULTI USER FUNCTION COLLABORATION SYSTEMS
  45. 45. INCREASE INTERACTION WHAT IS IT? ONLINE COLLABORATION SHARING TOOL CATEGORIZE & PRIORITY WHAT’S NEW? CROSS PLATFORM USER FRIENDLINESS SECURITY WHY IS IT ON THE LIST? RESULTS DRIVEN DIRECTLY ACTIONABLE ONLINE COLLABORATION PROJECT MANAGEMENT PLATFORMS
  46. 46. INCREASE INTERACTION WHAT IS IT? VISIBLE IDEA GENERATION SHARING TOOL CATEGORIZE & PRIORITY WHAT’S NEW? CROSS PLATFORM USER FRIENDLINESS WHY IS IT ON THE LIST? RESULTS DRIVEN FREE COLLABORATION DIRECTLY ACTIONABLE (NEW)MULTI USER FUNCTION SYSTEMS
  47. 47. INCREASE INTERACTION WHAT IS IT? MOBILE DEVICES (APPLICATIONS) FOR PARTICIPANTS WHAT’S NEW? MOBILE PHONE SEVERAL NEW DEVICES WHY IS IT ON THE LIST? POWER IN ATTENDEE’S HAND LOW COST CUSTOM APP MOBILE DEVICES
  48. 48. INCREASE INTERACTION WHAT IS IT? MOBILE DEVICES (APPLICATIONS) FOR PARTICIPANTS WHAT’S NEW? MOBILE PHONE SEVERAL NEW DEVICES WHY IS IT ON THE LIST? POWER IN ATTENDEE’S HAND LOW COST CUSTOM APP SINGLE FUNCTION MOBILE DEVICES
  49. 49. INCREASE INTERACTION WHAT IS IT? MOBILE DEVICES (APPLICATIONS) FOR PARTICIPANTS WHAT’S NEW? MOBILE PHONE SEVERAL NEW DEVICES WHY IS IT ON THE LIST? POWER IN ATTENDEE’S HAND LOW COST CUSTOM APP APP BASED MOBILE DEVICES
  50. 50. INCREASE INTERACTION WHAT IS IT? MOBILE DEVICES (APPLICATIONS) FOR PARTICIPANTS WHAT’S NEW? MOBILE PHONE SEVERAL NEW DEVICES WHY IS IT ON THE LIST? POWER IN ATTENDEE’S HAND LOW COST CUSTOM APP ANONYMOUS MOBILE DEVICES
  51. 51. ALTERNATIVE FORMATS TELEPRESENCE VIRTUAL WORLD VIRTUALSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  52. 52. ALTERNATIVE FORMATS WHAT IS IT? LOW-END VIDEO CONFERENCING SOLUTION WHAT’S NEW? MULTI USER UPTO 9 FULL DUPLEX WHY IS IT ON THE LIST? LOW COST BETTER COLLABORATION OFF THE FLY HYBRID TEAM MEETINGS
  53. 53. ALTERNATIVE FORMATS WHAT IS IT? HI-END VIDEO CONFERENCING SOLUTION WHAT’S NEW? HIGH-QUALITY VIDEO 3RD PARTY VENUES WHY IS IT ON THE LIST? LOW COST & GREEN (NEW) PLATFORM DIALOGUE GROUP TELEPRESENCE
  54. 54. ALTERNATIVE FORMATS WHAT IS IT? HI-END VIDEO CONFERENCING SOLUTION WHAT’S NEW? HIGH-QUALITY VIDEO 3RD PARTY VENUES WHY IS IT ON THE LIST? LOW COST & GREEN (NEW) PLATFORM DIALOGUE REMOTE PRESENTATIONS TELEPRESENCE
  55. 55. ALTERNATIVE FORMATS WHAT IS IT? VIDEO/ENTERTAINING VIVID AVATAR BASED WHAT’S NEW? ENGAGING SERVICE DRIVEN CHAT / RECORDABLE WHY IS IT ON THE LIST? TRANSACTION DRIVEN BASIC CHAT ON (NEW) PLATFORMS STREAMING PLATFORMS PROVEN SUCCESS
  56. 56. ALTERNATIVE FORMATS WHAT IS IT? VIDEO/ENTERTAINING VIVID AVATAR BASED WHAT’S NEW? ENGAGING SERVICE DRIVEN CHAT / RECORDABLE WHY IS IT ON THE LIST? TRANSACTION DRIVEN 365 DAY VIRTUAL (NEW) PLATFORMS PLATFORMS PROVEN SUCCESS
  57. 57. ALTERNATIVE FORMATS WHAT IS IT? VIDEO/ENTERTAINING VIVID AVATAR BASED WHAT’S NEW? ENGAGING SERVICE DRIVEN CHAT / RECORDABLE WHY IS IT ON THE LIST? TRANSACTION DRIVEN (NEW) PLATFORMS PROVEN SUCCESS INTEGRATED EVENT BASED HYBRID PLATFORMS
  58. 58. ALTERNATIVE FORMATS WHAT IS IT? VIDEO/ENTERTAINING BASED WHAT’S NEW? ENGAGING SERVICE DRIVEN CHAT / RECORDABLE WHY IS IT ON THE LIST? TRANSACTION DRIVEN BLENDED EVENTS (NEW) PLATFORMS PROVEN SUCCESS
  59. 59. ALTERNATIVE FORMATS WHAT IS IT? BUSINESS GAMING REALTIME LEARNING WHAT’S NEW? NOT LOCATION BOUND CONTENT DRIVEN WHY IS IT ON THE LIST? OBJECTIVE DRIVEN ENTERTAINING EVENT GAMING ENGAGING
  60. 60. OPPORTUNITY Extend Meetings Include More People FACE TO FACE MEETINGS DIGITAL Improved Interaction Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  61. 61. The greatest opportunity forattendance & attentiongrowth is...©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  62. 62. ...outside the room...©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  63. 63. What is a Virtual & Digital Meeting? Meetings, engagement and interaction outside the physical meeting space©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  64. 64. thinking outside the room©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  65. 65. 1 content 2 event community continuity building context 4 3 connectivitygraphic source: David Armano adapted by Ruud Janssen
  66. 66. WHY? increase reach | improve engagement | extend duration? purpose WHO? who is your audience? what are their needs? what do they do online? audience what is the key message to convey? WHAT? what do you want your audience to think, know, feel or do? objectives what are you going to measure? how to develop the story based on WHY | WHO | WHAT HOW? what technology components could support and what strategy results can you track review results and evaluate based on execution towards objectives what worked | what didn’t©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  67. 67. Case study 1 slides courtesy of @samueljsmith #ECTC10©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  68. 68. How To Design An Effective Hybrid Event ff ROM LES S ONS F MP EV ENT CA IES CIT T W IN 71 Photo Courtesy of Noah Wolf Photography
  69. 69. ? What is Event Camp Twin Cities? #eventprofs 72
  70. 70. Overview Dallas, TX Minneapolis, MN Basel, Switzerland 10 75 15 550 73
  71. 71. “Event Camp Twin Cities blew me away. For the firsttime ever, this was officially a hybrid event that works.! It was the whole package. I got way more than I expected. If I had to pay for it - I would have.” 74
  72. 72. “At 6:00 pm... I realized for the first time I was alone in my office.! I looked around and wondered where the [other] people had gone.” 75
  73. 73. “The best virtual event experience I have seen to date” 76
  74. 74. ? General Observations About Bad Hybrid Events 77
  75. 75. Most Hybrids Are Like Bad Public Access TV 78
  76. 76. You Are Daring Attendees to “Not” Be Distracted 79
  77. 77. Most Hybrid & Virtual Events Lack Collaboration 80 Photo Courtesy of Noah Wolf Photography
  78. 78. #ectc10 wanted to show people a new way forward 81
  79. 79. 1 Model Hybrid Experiences After “Live TV” Events 82
  80. 80. Live TV Events - Incorporate F2F & Remote Audiences 83
  81. 81. Hosts Introduce Audience To The Event 84
  82. 82. #ectc10 Built Studio To Mimic Live Events Model 85 Photo Courtesy of Noah Wolf Photograp
  83. 83. Developed Three “Behind the Event” Shows 86 Photo Courtesy of Noah Wolf Photography
  84. 84. Our Tech Setup Gave Us Maximum Flexibility 87 Photo Courtesy of Noah Wolf Photography
  85. 85. Direct Two Way Connection with PODS in Basel and Dallas 88 Photo Courtesy of Noah Wolf Photography
  86. 86. Video Player Had Customizable Video / Slides Setup 89
  87. 87. 2 Turn Viewers into Active Participants 90
  88. 88. Incorporate Input from Remote Locations 91
  89. 89. Remote & F2F Working Together to Build a Document 92 Photo Courtesy of Noah Wolf Photography
  90. 90. Business Games Encouraged Participation 93
  91. 91. Integrate Remote Presentations Into Event 94 Photo Courtesy of Ruud Janssen
  92. 92. Integrated Chat, Video, Slides & Program in Single Interface 95
  93. 93. Over 3400 Tweets sent under #ectc10 Hashtag 96 Photo Courtesy of Noah Wolf Photography
  94. 94. 3 Design & Program for Each Audience 97
  95. 95. Four Agendas One For Each Audience 98
  96. 96. 4 Think Sharable Ideas & Content 99
  97. 97. Jenise Fryatt Samuel J. Smith - 15 Pre-Event Blog Posts - 6 Speaker Interviews - 8,200 Page Views Before - 3,850 Week of EventUse Blog Content - Interviews, Hot Topics to Draw Attention 100
  98. 98. Mitchell Beer - Sent 265 Fact Based “highlight” Tweets - Used Eventcamptc ID - Used a Separate Stream to “highlight” - Plus, linked into #ectc10 stream - 100 Retweets of @eventcamptcSend Fact-Based Highlight Tweets 101
  99. 99. Heidi Thorne Emilie Barta - 3400 Tweets - Over 250 Contributors - Incoming and Outgoing Ideas - 2nd Only to Vikings on Opening Night3400 Tweets on #ectc10 hashtag during event 102
  100. 100. 5 Define Roles, Build a Team and Prepare 103
  101. 101. Remarkable People That Lent A Helping Hand 104
  102. 102. Mitchell Beer Chris Uschan Erica St. Angel - Two-Tiered Distribution: > Summary + Photos + Links > Full Recap + Photos + VIdeos - Distribution in 5 Locations > Engage365 > BizBash Hive > Event Coup > Meeting Support Institute - Over 35,000 Page Views to DateRe-Package Content for Distribution After Event 105
  103. 103. Let’s Answer Some Questions 106 Photo Courtesy of Noah Wolf Photography
  104. 104. Open invitation eventcamp.eu©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  105. 105. Case study 2©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  106. 106. Riveting talks by remarkable people,free to the worldLaunched in 1984Apply and pay to speakPay to watch live2006: Posted videos2008: 100 million views2009: 200 million views ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  107. 107. IDEAS WORTH SPREADING Since launch of TEDx >2200 events 42 languages in 96 countries©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  108. 108. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  109. 109. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  110. 110. Discover hybrid event formats Identify +options hybri d d team skills an ces en roles experi Discuss©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  111. 111. Digital Game Plan learn change minds change awake behaviour hybrid interaction dial©TNOC | 2010 | Ruud Janssen | www.tnoc.ch image idea by Samuel J. Smith
  112. 112. Ruud Janssen, CMM @ruudwjanssen www.tnoc.ch http://www.meetingsupport.org/TweetingMeeting©TNOC | 2010 | Ruud Janssen | www.tnoc.ch

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