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Learning Clusters in Challenging Environments

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Presentation that aims to prove the importance of relationship management in clusters and cluster initiatives (held in Tallinn, TCI European Regional Cluster Conference, March 2011)

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Learning Clusters in Challenging Environments

  1. 1. Learning Clustersin Challenging Environments Klaus Haasis CEO, MFG Baden-Württemberg Director, TCI Global Cluster Network 31st March 2011 MFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 1
  2. 2. Challenges Constant change is the new dynamic of the global economy Change is accelerating in culture, economies, technology The future of business are relationships People have to be human and digital We have to learn new abilities to adapt faster Cluster initiatives compete with social communities and new user driven plattforms and emerging open networks There is a new role of cluster managers MFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 2
  3. 3. 1. How Clusters & Communities adaptMFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 3
  4. 4. Change 1970 – 2011 …. New Uncertainties ‚Web 2.0 Hype‘ 2010 The Social Network 2008 Lehman Brothers 2010 The first iPad 2005 Google IPO 2011 Fukushima 2001 first iPod ‚Multimedia Hype‘ 2001 9/11 1999 The Matrix 2000 Mapping Human 1997 Bird Flu Genome 2010 1995 Netscape IPO 2000‚New Media Hype‘1989 Fall of the Berlin Wall 19901986 Tschernobyl1981 IBM Personal Computer 1980Start of Digitalisation1975 Microsoft foundation1973/1979 Oil Crisis1972 Club of Rome: The Limits of Growth 1970 © http://www.slanted.de/events/change MFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 4
  5. 5. „CLUSTERS“ „COMMUNITIES“ Agglomeration & Learning & Competitiveness Change Social Networks Business NetworksFigures, Macroeconomics Relationships, and Statistics Trust and Collaboration MFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 5
  6. 6. Michael E. Porter: Peter M. Senge: Facts & Figures Learning Born in 1947  Born in 1947 Professor @ Harvard  Professor @ MIT Sloan School of Business School Management in Cambridge The Competitive  The Fifth Discipline: The Art and Advantage of Nations Practice of the Learning Organization published 1990 published 1990 Personal Mental Mastery Models System Thinking Shared Team Vision Learning MFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 6
  7. 7. 2. The Senge Concept of the Learning OrganisationMFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 7
  8. 8.  Our personal growth „structures“ In continual learning mode that control our „The journey is the reward“ actions Personal Mental Mastery Models System Thinking helps to deal with the System complexity Thinking of our world Shared Team Vision Learning  Team learning is the process developing the capacity of a team to create the results its members truly desire  Crucial to harmonize individuals‘ energiesMFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 8
  9. 9. New „Mental Models“ KnowledgeWorking  „Nomadic Work“ available globally,Knowledge  „Life long learning“ Knowledge MigrantsOrganisations  „Networks“ Reversion ofProducts  „User driven Innovation“ Business ModelsMedia  „Social Communities“Energy  „Renewable - Efficient“ Openness as new paradigm MFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 9
  10. 10. Business Communities want to network and learn Consulting & Coaching Member survey 2010: Marketing Platform 16% Your benefits from bwcon… Cooperations Collaborate with other 21% companies in a Special Interest Group 25% Information Source Nr. 3 Cooperations Further education 29% (events / tutorials) Networking & Socializing 45% Nr. 2 Learning 56% 76% Nr. 1 Networking0 10 20 30 40 50 60 70 80 MFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 10
  11. 11. Harvard Business Review, Jan/Feb 2011 MFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 11
  12. 12. Harvard Business Review, Jan/Feb 2011 Environ -mental Impact Supplier Energy Access Use and Viability Company Productivity Water Employee Use Skills Employee Worker Health Safety MFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 12
  13. 13. Michael E. Porter: Martin E.P. Seligman: Facts & Figures Well-Being Competitiveness  Positivity promotes learning Index (Global)  Well-Being Index (Europe) „Winning“  „Flourishing“ 1. Switzerland 6. Japan 1. Denmark 6. Austria 2. Sweden 7. Finland 2. Switzerland 7. Cyprus 3. Singapore 8. Netherlands 3. Finland 8. Sweden 4. United States 9. Denmark 4. Norway 9. UK 5. Germany 10. Canada 5. Ireland 10. Spain MFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 13
  14. 14. 3. New Mental Model “Openness” MFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 14
  15. 15. Wiki Leaks= organization that publishes submissionsof otherwise unavailable documents fromanonymous sources and leaks New York Daily News: WikiLeaks listed first in a ranking of "websites that could totally change the news" Breaking News 28.11.: Afghan War Diary: more than WikiLeaks claims it 76,900 documents. Iraq War has 251,288 cables sent Logs: a package of almost by American 400,000 documents diplomats between the end of 1966 and February 2010, which it will release MFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 15
  16. 16. Love Parade 24.7.2010, Duisburg, Germany During the Love Parade 21 people died, 510 were injured  Love Parade organizer Rainer Schaller was suspected of being responsible for this catastrophe  To defend himself he published 22 hours of video material from the fatal day in the internet – open to public MFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 16
  17. 17. Regional Learning Process #S21in Stuttgart, Baden-Württemberg, Germany Innovation Eco-Creativity Connected to the World Participation/ Shared VisionPro & Contra Mediation MFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 17
  18. 18. 4. The humanistic approach on clusters MFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 18
  19. 19. FACTS RELATIONSHIPS © http://www.run4miles.de/archives/2402 ©http://www.brsnederland.nl/de/index.phpThoughts Feelings 2 sec 1/100 secMFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 19
  20. 20. © http://4p2p.wordpress.com/2010/05/MFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 20
  21. 21. Abraham Maslow Carl R. Rogers The Humanistic Approach Empathyhttp://www.brainworker.ch/psychologie/ Acceptance Congruence MFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 21
  22. 22. Has this team the ability for learning and change? © http://www.zdnet.com/blog/projectfailures/bad-leadership-causes-failed-it/868MFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 22
  23. 23. 5. What do we need for the future? MFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 23
  24. 24. From Clusters to Communities− the role of the cluster community manager Expanded understanding of Relationships and of Cluster Managers as Relationship Managers „Social Cluster Management“ Relationship Skills in addition to Business Expertise Humanistic Community Approach Acknowledgement Culture Learning Cluster Communities Development of New Cluster Concepts including virtual social Networks © www.getsatisfaction.com MFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 24
  25. 25. Inside the Mind of a Community Manager Piňata Sponge Gardener Cheerleader Concierge Traffic Cop Sculptor Empath Mediavore Spam Warrior © www.getsatisfaction.com MFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 25
  26. 26. MFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 26
  27. 27. 6. Assessing Learning ClustersMFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 27
  28. 28. How to assess and measure thequality of a cluster community manager?European Cluster Excellence Initiative: Focus of the Indicators – the 3 levels of the Shell Model Aim: Create an objective process for measuring and assessing 3 Framework Cluster Management Quality conditions* Source: European Cluster Excellence Initiative, WP2 Basis: A structured set of cluster Quality Indicators focusing on the cluster management team Some of the indicators relevant for 2 Cluster assessing quality of cluster actors 2 community management 1 Cluster organisation * Level 1 and level 2 are in the focus European Commission Enterprise and Industry MFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 28
  29. 29. Cluster-Excellence.eu indicators forcluster community managers: Qualification Education, Experience, Communication and Soft Skills Life Long Learning Aspects Dedicated Budget for Training Programmes? Personal Contact with Cluster Members No passive contacts but active relationships! Active Communication Widespread Communication Activities, Public Recognition of the Cluster, Success Stories, Website (also in English) European Commission Enterprise and Industry MFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 29
  30. 30. http://www.mackeprang.com/index.php?emne=skydive&lang=enMFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 30
  31. 31. © http://wordoftheday.fruitionlv.com/category/teamwork/MFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 31
  32. 32. Klaus Haasis: Coaching for Change  35 years experience in creative industries, communications and innovation management  Apprenticeships in Photography and Advertising, Degrees in Media Engineering and Communication Science / Journalism  Jobs in Creative Industries, ICT-Sector, Chemical and Pharmaceutical Industry, Media/TV  1995 Founding CEO MFG Public Innovation Agency  Education in Person-Centred Counselling, Coaching and Human Ressource Management Klaus Haasis, CEO MFG Baden-Württemberg mbH Public Innovation Agency for IT and Media www.klaushaasis.de facebook.com/klaushaasis, twitter.com/Klaus_HaasisMFG - Enabling Innovation with ICT and Media © 31.03.2011, Klaus Haasis, MFG Baden-Württemberg | 32

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