Jane McConnell, NetStrategy/JMC
                                                                              Intranet and...
A story with 5 dimensions
So what happened to “Tim’s Intranet”?




          Dimension One


         The Waltz
         ...
Serious obstacles

                            Getting business buy-in
                                  and involvement
 ...
Dimension Three


                            Let’s go!
                                                                  ...
Governing & managing, a weak area



                                                  Business managers responsible for
 ...
Wave 1 - getting more comfortable
                                                                  Collaboration & commun...
Today, all 5 dimensions are necessary...


         Fundamental principles

         Culture & ways of doing things       ...
the    team-oriented intranet                       the   people-focused intranet
  You need a collaboration strategy:    ...
the    front-door intranet
          the   team-oriented intranet
                                            Are we going...
Jane McConnell, NetStrategy/JMC
Intranet and portal strategy consultant

jane@netjmc.com        www.netjmc.com
cell: +33 (...
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Jane Mc Connell - International Forum on Enterprise 2.0 - Intranet 2.0

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Jane Mc Connell - International Forum on Enterprise 2.0 - Intranet 2.0

  1. 1. Jane McConnell, NetStrategy/JMC Intranet and portal strategy consultant Intranets Based in France Back to the Future Works with global organizations - Creator of: The Global Intranet Strategies Survey. Now in 5th year. - NetJMC & Co, Linkedin group dedicated to Intranet Managers (450 Jane McConnell members worldwide and still growing) - IntranetWatch, Twitter channel International Forum on Enterprise 2.0, Milan, June 2010 Intranet “Web 1.0 was all about connecting people. 300 organizations It was an interactive space. Under 1,000 to over 100,000 employees Intranet I think Web 2.0 is, of course, a piece of jargon. Europe, North America, Asia Pacific Nobody even knows what it means.... Data collected Intranet second part of 2009 It is what the Web was supposed to be all along. Tim Berners-Lee August 2006
  2. 2. A story with 5 dimensions So what happened to “Tim’s Intranet”? Dimension One The Waltz Intranets used to be controlled, well-orchestrated, just like a waltz. The dancers followed the music, and everyone followed the maestro.
  3. 3. Serious obstacles Getting business buy-in and involvement 70% Dimension Two Harmony A culture of too much 45% management control “Global Intranet % indicates proportion of respondents who said “Serious obstacle Trends for 2010” by JMC that holds us back” or “manageable obstacle requiring special effort” More serious obstacles People working in silos 85% Unclear navigation 60% Intranets bring people together. They show us the big picture. They reflect our culture. “Global Intranet They make us feel at home. % indicates proportion of respondents who said “Serious obstacle Trends for 2010” by JMC that holds us back” or “manageable obstacle requiring special effort”
  4. 4. Dimension Three Let’s go! Lots of energy and good intentions! Local initiatives everywhere. Surfing & “sharepointing” all over town. Getting what we need now! Fragmentation! Core business processes & applications Community spaces 70% Team spaces 65% Dimension Four Control & Rules Less than half integrated or linked to the intranet “Global Intranet Trends for 2010” % indicates “Less than half” and “none” of the services or by JMC spaces are integrated or linked to the intranet.
  5. 5. Governing & managing, a weak area Business managers responsible for relevant information on the intranet 55% We have rules here. High-level Steering Committee 35% You gotta follow the rules. Rules are for the benefit of everyone. “Global Intranet We all have to do things the same way! % indicates proportion of survey respondents who Trends for 2010” by JMC answered affirmatively to the points above. Dimension Five Free the intranet A new way of walking... One by one. Running and jumping A new way of talking... Anywhere... anytime... Together!
  6. 6. Wave 1 - getting more comfortable Collaboration & communication Planned 70% Today And now...? Internal blogs, wikis today 45% “Global Intranet Trends for 2010” by JMC Wave 2 - still early days People to people Planned Interacting, facilitating the unexpected 85% 70% Using social media today 60% 45% Internal blogs, wikis today 45% 45% 40% 40% “Optimized” or “implemented “Optimized” or “implemented across the enterprise” Including across the enterprise” Including “Tested” or “used “Tested” or “used in some parts” in some parts” Commenting 20% Commenting 20% Personal pages Personal pages Social networking 5% “Global Intranet Trends for 2010” Social networking 5% “Global Intranet Trends for 2010” by JMC by JMC
  7. 7. Today, all 5 dimensions are necessary... Fundamental principles Culture & ways of doing things Trends Freedom & common sense Control & rules Individual needs & desires the front-door intranet the front-door intranet the team-oriented intranet You need an entry page strategy: the people-focused intranet - amount of customization - multiple owners of content the place-independent intranet - mandatory versus optional - end-user control the real-time intranet
  8. 8. the team-oriented intranet the people-focused intranet You need a collaboration strategy: You need an unmanaged content strategy: - inside or not, where - blend or separate areas - self-service or sign-up - distinguish managed & unmanaged - new silos: policy for content life cycle - ownership: group, individual - open or closed - findability the place-independent intranet the real-time intranet You need a change management strategy: You need an intranet access strategy: - diversity of expectations: generation, - who and what content: security culture - legal: employee unions - tool guidelines : text messages, micro-blogging, telephone, F2F meetings, on-the-fly meetings, wikis, blogs, - work & life balance - balance between experimentation & - intranet divide: have’s and have not’s agreements
  9. 9. the front-door intranet the team-oriented intranet Are we going back to “Tim’s Intranet”? the people-focused intranet the place-independent intranet the real-time intranet We’re on a journey...it will take time. Future Intranet Front door People & technology are coming together. Team-oriented You need to push the right buttons... People-focused Place independent and go back to the future! Real time
  10. 10. Jane McConnell, NetStrategy/JMC Intranet and portal strategy consultant jane@netjmc.com www.netjmc.com cell: +33 (0)6 1203 6634 (France) - Join the 2010 Global Intranet Strategies Survey and receive “Global Intranet Trends for 2011” - Join NetJMC & Co, Linkedin group dedicated to Intranet Managers - Follow me on Twitter (netjmc) and join IntranetWatch, Twitter group

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