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Portfolio Trust It Sep2009


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Trust-IT Services Ltd. Company Portfolio

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Portfolio Trust It Sep2009

  1. 1. Service Areas Trust-IT Services Ltd was established Optimising Media Relations. Organising Events on ICT Reaching International, in 2002 with its Headquarters based Managing PR. Related Themes Complex, Scientific & in Middlesex, UK. Since 2008, Trust- Maximising Visibility Business Communities IT’s operational offices are in the heart of Tuscany, Italy, in downtown Pisa. Trust-IT designs and delivers communication platforms for the ICT industry. It is made up of a dynamic, enthusiastic, multinational team with over fifteen years of hands-on experience in the field of Communication services. Experience includes marketing, PR, international Developing International Building Online Communities Developing & Running co-operation, event organisation Co-operation Communication Platforms and access to an extensive network of ICT contacts around the globe from business, to governmental and academic. Trust-IT’s delivery of tailored services is appreciated in rapidly evolving, internationally distributed communities in areas such as: Distributed Computing, Digital Repositories, Cloud Computing, Digital Libraries & Software Development. email: | web address:
  2. 2. Contacts Managing Director, Founder Silvana Muscella Director Hilary Hanahoe eMail Telephone + 39 346 2233822 Web 2
  3. 3. Optimising Media Relations. Managing PR. Maximising Visibilty { One of Trust-IT’s core competences lies in developing communication strategies to effectively convey key “ Trust-IT is a prime messaging around the benefits of community engagement, breakthrough technologies, emerging trends organizer for ‘cloudy’ & new ideas, as well as grand challenges for ICT advancement in Europe and globally. activities across EC projects and more, › Developing tailored communication plans with measurable goals. including OGF Europe. I’m sure you are already › Building on well-established press relations and “win-win” media partnerships with the scientific, trade aware of its cloud and technology press to raise awareness and maximize visibility. working group (www. › Designing newsletters, authoring articles and delivering in-depth analyses with the target community firmly in mind. › Conducting interviews with pioneers and leading figures to showcase key achievements and explore php?id=132) indeed its work is being presented issues of interest to the ICT and wider community. at CloudWorld in San Fransisco in August. Trust-IT can help with introduction to the OGF › Producing high-impact press releases, delivering press conferences, roundtable debates, blog casts & live Europe cloud folks”. recordings from international events. William Fellows, Principal Analyst & Journalist, › Establishing dissemination synergies with stakeholder support associations across a spectrum of sectors The 451 Group , US & UK to underpin community outreach and event promotion. Typical KPI’s used in projects : - Target percentages of specialised magazines & periodicals; - Traditional & web-based covered during the planned timespan; - Customer satisfaction indexed through spontaneous or one to one interviews; - Marketing database community & depth; - Target event attendance. 3
  4. 4. Optimising Media Relations. Managing PR. Maximising Visibility Media Conferences Science, Technology and Innovation International Media Partnerships The high-profile media conferences organized and moderated by Trust-IT at OGF23, June 2008 in Barcelona, brought together a distinguished panel of experts. The media conference generated a significant number of articles and filmed editions highlighting key discussion points. OGF23 Media Conference, June 2008 - attendants f future o GRID from enterprise, government and research The ampola rgo Interviews 2009 for eNewsletters & IT “Read how the leading faces of grid computing see Mario C Jam ie Shiers websites the future shaping up following a groundbreaking Vogels Werner meeting at the recent Open Grid Forum 23 media ny more Project directors, leaders of national and EU Plus ma conference in Barcelona, which brought together digital preservation programmes, researchers from some of the key figures in European Grid research industry R&D with background in Information and to look at the possible future applications affecting Controlling Systems & Software Architects. Dissemination from more commerce, academia and beyond”. than 30 EU research projects ‘Grid Computing Faces the Future’, eStrategies OGF World Community Grid Keith Jeffery Projects, pp.10-13, in-depth feature on OGF23 Werner Vogels,, Mario Campolargo, EC Media Conference. and Jamie Shiers, co-ordinator of the worldwide LHC computing grid feature on the front cover of eStrategies Projects, July 2008. 4
  5. 5. Organising Events on ICT Related Themes { › Professional, Pro-active & Innovative 360 degree international event organisation. “Knowing there is an organisation that could › Flexible and dynamic multi-lingual team with the right contacts in EU27 & around the globe to ensure handle the complexities the right venue for your event. of remote event › Extensive network of contacts to guarantee the right participants attend your tailor-made event. management allowed › Pluri-annual experience in multi-platform event budgeting for Europe and the world. me to feel confident that all of the preparations › Key Performance Indicators monitoring event success. were well in hand... › Engaging international media in various ICT sectors. More importantly, seeing › International media conferences with business, academic, the satisfaction on the faces of the world- research and policy representatives. class attendees’ faces during the event really demonstrated the positive impact Trust-IT had › Content materials designed and provided before, during & on every aspect on the summit... Trust-IT has post-event. continued to stay very engaged and crucial to the ongoing drive behind our ground-breaking efforts to create the global research library of the future”. Lee Dirks - Director, Education & Scholarly Communication, Microsoft External Research OGF25 – Keynote Presentations GRL2020 Website 5
  6. 6. Organising Events on ICT Related Themes Strategic Event Organisation Executive Workshops A sample of events organised Close collaboration with Programme Committees; GRL2020 Europe 2008 - 40 participants Date Location Attendees development of dedicated websites with online Event literature - Event position paper booklet - The 23rd Open Grid Barcelona, 450 registration; payment facilities; production of Post event report printed and distributed to all Forum - OGF23, 2-6 Spain event literature; targeted invites and confirmations participants. June 2008 to participants; on-site event & registration EuroIndia 2004, 24-26 New Delhi, 1200 management; registration billing; programme March 2004 India development; speaker & participant recruitment & Euro-Southeast Asia Singapore 500 management and exploitation of global networks 2006, 19-23 June 2006 of contacts; fully-themed support material; GRL2020 - Asia Taipei, Taiwan 35 dedicated on-site management. 24-25 February 2009 EGEE London London, UK 100 Business Day 21 May 2008 International Conferences EGEE Business Day/  Geneva, 250 4th EGEE User Forum, OGF25 & OGF-Europe LinuxDays 2009, 3-5 Switzerland International Event - 2009 - 650 participants July Event literature - Conference programme printed and distributed to all participants - Sponsorship and Exhibition Packages - Poster & Demonstration Management. GRL2020 Position Papers GRL2020 Post-event Report 6
  7. 7. Supporting & Reaching International, Complex, Scientific and Business Communities { Direct interface with major stakeholders and EC Policy makers in helping to shape Europe and its activities “Silvana Muscella, the related to Interoperability & Open Standards Executive Director of the OGF-Europe project. › Prime Mover and author of Interoperability & Open Standards initiatives in the field of Distributed OGF-Europe (www. Computing related to OGF (Open Grid Forum); has been instrumental in promoting › Trust-IT managing director is a member of OGF Board of OGF standards, organizing Directors advising on global strategy and strategically events and doing positioning the activities of the organisation and pushing community outreach, European efforts forward specifically in the European arena but with › Trust-IT pursues state of the art developments in the area of worldwide impact. Ms. Muscella is preparing a cloud computing and specifically encourages dialogue on the proposal to the EU for a follow-on project, OGF- openness, interoperability and collaboration necessary in this Europe-II (…)”. field. Craig Lee, President of OGF ( › Network Gatherings are organised by Trust-IT to ensure standardisation efforts are kept as a top priority in Europe and globally. › Strong engagement with the Clouds-Standards group. 7
  8. 8. Supporting & Reaching International, Complex, Scientific and Business Communities Trust-IT organised, Trust-IT played a lead role in the organisation and evolution of the agenda of the developed & Cloudscape Workshop which took place on 14-15 Jan 2009 in Brussels, Belgium. rapporteured the Over 100 attendees came to the Marriott Hotel to listen to talks from International Global Research organisations through to SMEs to evaluate the current adoption landscape, analysis Library2020 events in Italy (2008) & Taiwan (2009). of expected future trends, and top-level challenges, particularly legal and policy This involved interaction with top experts in their issues, interoperability, standardisation, and service level agreements. Specialised field worldwide and the editing of position papers talks from eBay, European Commission, BT, Engineering, Atos Origin, & The 451 and the production of post-event reports. This were Group. delivered to major stakeholders including policy organisations & International press & media. “From my vantage point on the opening panel at Cloudscape, I took a look around As a result of GRL2020 Trust-IT co-authored a Global shortly after the event began, and counted ninety-five people in the room. About Research Data Infrastructure project two thirds of these stayed to the end. I think this is a measure both of the strong involving leading academic and research experts interest in cloud computing, and of the quality of the event: good speakers who from different knew what they were talking about, and smooth effective organization”. domains. Moreover, the Martin Antony Walker, Independent Consultant, formerly responsible for business community Trust-IT in the scientific research segment of the high-performance computing market for developed for GRL2020 was instrumental for this. Hewlett Packard in Europe, the Middle East, and Africa (EMEA) 8
  9. 9. Developing International Co-operation { › Trust-IT since 2003 has been a catalyst for the creation of co-operation between Europe and Indian and “‘Technology is Power’, if Asia Pacific partners in ICT with access to a network of over 1,500 ICT players in India. I paraphrase Alvin Toffler. This statement is true › Broad Indian network of co-operation partners such as Federation of Indian Chambers of Commerce today more than at any & Industry (FICCI), Indian Institute of Technology Bombay, Confederation of Indian Industry (CII), time in history, and it will Manufacturers’ Association for Information Technology (MAIT) & The National Association of Software continue to be so in the and Services Companies (NASSCOM). future. International Co- › Active support and involvement in the European & Indian Policy dialogue since 2004. operation is also a must › Co-operation involves showcasing technologies and research results to find potential research or future for any modern country. commercial partnerships. India must go for international co-operation on an equal partner basis”. › Specific vertical market activities to target audiences primarily in the scientific community & industry. ICT theme cover: Grid computing, eHealth, Digital Repositories, Data Infrastructures, eGovernment. Dr. R. Chidambaram, Principal Scientific Adviser to the Government of India. Source: e-Infrastructures across Europe & India Keynote Introduction Silvana Muscella, Trust-IT Director, meeting EU Welcome EuroIndia2004, Taj Palace, New Delhi, India. 9 Commissioner Likkanen on the occasion of EuroIndia2004. .
  10. 10. Developing International Co-operation Trust-IT representatives were commissioned by the EC in 2004 to organise in its entirety, from Pisa, the first ever International co-operation ICT event entitled: “EuroIndia2004”. Over 1,200 ICT European & Indian IT experts from academia, research and Trust-IT was the Communications Strategy and Ravi Jain, Vice-President, Tech Mahindra Ltd, remarked, Industry attended the Taj Palace in New Delhi, India Conference Organiser for the ECHOGRID project ‘Euro-India ICT Co-operation (2002 to present) provides for three days to discuss ICT trends and innovation. (2007-2008) and defining communities in China Indian enterprises with the opportunity to interact and Principal sponsors: Alcatel, Infosys, SAP & ST & in Europe actively adopting Grid computing. In network with experts from industry and academia. Microelectronics. This event is repeated yearly as a Co-operation with National Technical University of This coming together helps actors to innovate and result of EuroIndia2004. Athens (Greece), ATOS Origin (Spain),Engineering develop solutions with the help of Information Ingegneria Informatica S.p.A., Italy - Thales, France. and Communication Technologies, addressing the From China: Beihang University (China), Institute challenges that we all face’. of Computing Technology, Chinese Academy of Sciences - Computer Network Information Center, Chinese Academy of Sciences - National University of Defence Technology (China), Huawei Technologies Co.,Ltd, (China) coordinated by GEIE ERCIM (France). Trust-IT Directors welcoming guests at the Alcatel Social Network hosted by Infosys sponsored cocktail 10
  11. 11. Building Online Communities { Trust-IT’s community development services underpin marketing strategies that deliver effective messaging “Capturing best practices, to a spectrum of target groups and markets with a special focus on “benefits” and “value-add”. providing a “living” Digital Library Reference › Quality-assured, tailor-made databases are continuously developed that are multi-sector and technology Model and addressing specific to identify pertinent stakeholders & beneficiaries in on-going educational Europe and globally. needs will fill crucial requirements for the › On-going market analysis and surveys to cater to the needs global digital library & priorities of target and special interest groups and by community”. working closely with distinguished members of the ICT community & the media. Geneva Henry, Rice University and External Advisor › Global expertise to advance knowledge in key areas. Expertise ranges from think-tanks, industry expert groups and identifying “certified contributors” delivering insight into ICT advances, to supporting members of technical working groups and scholarship programmes. › Strategic alliances spanning cultural, educational and research associations, R&D projects, standardisation development organizations and technology platforms, fostering effective knowledge exchange on all levels and strengthening community outreach. An example of Trust-IT’s certified contributor content on the Gridipedia website 11
  12. 12. Building Online Communities Distributed computing Computer & Information Science On-line IT communities End-users, developers, software & sector › Engaging with › Trust-IT has been professionals, standard and top-level experts commissioned by a European energy efficiency experts from globally to consortium of over 90 the private and public sector, advance the partners – led by Atos Origin - to enhance and EC policy-making bodies: frontiers of knowledge on Digital Libraries. existing content, provide tailor-made new content and increase global visibility to their self- › Cloud computing & › Championing the importance of skills development sustainable website on the business, operational virtualisation and education through eTraining Programmes. and IT value of service-oriented technologies. › Creative industries › Expanding the global community of computer scientists, domain specialists, Digital Library and Certified Contributors for QA content › Digital Repositories library professionals. › Recruiting distinguished members of the IT › Green IT community to serve as “certified contributors” Monitored KPIs Databases & Events › Software development delivering insight into the adoption benefits & -  133 DL related – Dec 2008. After just 10 challenges of service-oriented IT. › Telecommunications months > 1,100 contacts EGEE - From 2006, 175 members > 300 key business Community building through awareness › Strategic alliances with DMTF, ETSI, OGF, SNIA experts raising, market analysis and media › Industry Expert Group – comprising a OGF-Europe - Feb 2008 DB had 950 > 1,508, partnerships distinguished panel of 17 experts recruited from creating  new communities › Building an on-line community of IT managers, the distributed computing community to evaluate EuroSouthAsia (2004 to present) > 850 Contacts CEOs, CTOs, CFOs, special interest groups like the impact of cloud computing on enterprise IT. EuroIndia (2002 to present) From 0 to > 1,500 EU SMEs, technology developers, providers and focused contacts research institutions. 12
  13. 13. Developing & Running Communication Platforms { › Development and implementation of fully functional Content Management Systems – from standard “Trust-IT has the websites to semantic knowledge-based Web 2.0 platforms. Customized, built in-house, animating capabilities to truly show a community of users, annotating content, images & videos through an integrated knowledge what a Channel has to management system using an ontological classification schema for a new user experience in today’s offer. It has been an social network. incredible experience working with them and › Organising domain knowledge based for exploitation through advanced channels including tagging, an ever-growing business multimedia thematic content, optimising search functions and segmenting user categories relationship leading to › Professional Copywriting Services – the dynamics & experience of the Trust-IT multi-lingual team allows new opportunities”. for the execution of effective copywriting that manages to manipulate technical terminology to the Michele Nannipieri, Managing Director – needs of the target market who may comprehend easily. Innotec Srl, Technical Advisor - B-Channel › Online Marketing - creation of logos & branding, newsletters, brochures, banners, search engine optimization analysis, social network and email marketing providing a full circle of marketing offers, which all encompass an integrated marketing strategy. Development and implementation of full websites Professional Copywrite Online Marketing Services 13
  14. 14. Developing & Running Communication Platforms Trust-IT embodies all Other examples of fully integrated three facets through marketing campaigns portfolioed from extensive experience and both public and private sectors including: professional knowledge exemplified through › Emanuel Ungaro areas such as European Commission based initiatives › Microsoft Research like OGF-Europe ( This incorporates the implementation of a › Gridipedia customized OGF-Europe Channel, principle content › Trussardi production and leaders of communication and marketing activities. Trust-IT has been tendered to redesign a dedicated website serving as a central source of information for grid technologies, cloud computing, virtualisation & service oriented architecture through independent, neutral analysis to serve the wider IT community, Gridipedia ( 14