The document discusses the EXPERIMEDIA project which aims to accelerate research on the Future Media Internet through experimental testbeds. It will create "smart venues" like sports centers and cultural sites to explore new forms of social interaction and experiences that blend the online and real world. The project seeks to engage diverse user communities in its research and development cycle to gain insights. It will issue competitive calls to fund experiments in areas like live spectator sports and collaborative sports training.

1. Introduction
Open Call Information Teleconference
4 July 2012
Michael Boniface, IT Innovation
(mjb@it-innovation.soton.ac.uk)

2. Who’s who?
IT Innovation
Michael Boniface – Project Coordinator
Stephen Phillips – Project Manager
ICCS / NTUA – Construction activity leader
Kleopatra Konstanteli
JRS – Open call management
Wolfgang Halb
Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012

3. Agenda
 Project overview
 Michael Boniface
 Open call process
 Stephen Phillips
 Technical overview
 Stephen Phillips
 Venue overview
 Manolis Wallace / Josep Escoda / Peter Höflehner
 Questions and answers
 Over to you!
Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012

4. Exploring “live” Social and Networked
Interaction with the Future Media Internet
1st Open Call Information Teleconference
4 July 2012
Michael Boniface
(mjb@it-innovation.soton.ac.uk)
IT Innovation

5.  Media is a key driver for Internet usage
 User centricity is increasingly important in
research and design
 Places that communicate the “how and why
of human activity” offer huge potential for a

6. EXPERIMEDIA is creating Smart Venues for
experimentation with enabling Future
Media Internet technology
Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012

7. EXPERIMEDIA Testbed Concept
 A place where people go
for experiences, learning
Smart Venue
and social interaction
 A place supporting four
foundation elements for
experiments
 Smart Venue
 Smart Community Live Events Smart Community
 Live Events
 Baseline Future Media
Internet Technologies
 A hub for innovation
 A target ecosystem Baseline FMI Technologies
Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012

8. EXPERIMEDIA Smart Venues
CAR High Performance Sports Training Centre Schladming Ski Resort
Foundation for the Hellenic World
Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012

9. EXPERIMEDIA Ecosystems
Foundation
Schladming CAR
Hellenic World
experience
participative community experiences cultural and educational experiences collaborative working experiences
the
tech
Schladming Ski Resort
human sensing, 3D
the
social media, content delivery, multimedia exhibitions, virtual
CAR High Performance Sports Traning Centre
augmented reality, open data reconstructions, serious gaming
reconstruction, dynamic metadata
synchronisation
scale
the
large scale public medium scale public and pro (curators) small scale professional
ecosystem
local authorities, event
museums, event students, permanent athletes, sports
managers, network operators, service
mgmt, students, tourtists, curators federations, coaches
Foundation for the Hellenic World
providers, app developers, advertisers
the
Copyright Atos and other members of the EXPERIMEDIA consortium, 2011

10. Future Media Internet
 Create value by linking people to each other and to
locations in ways that capture popular imagination
 We have defined three technical scenarios associated
with Live Events
 Live and augmented
 investigating production, management and delivery of user-
generated content with augmented reality for participative
community experiences at large scale public events.
 Live and online
 exploring the relationship between real-world and online
communities, and how such online communities can be used to
adapt and provide efficient management of media content and
improved personalised social experiences.
 Live and 3D
 nvestigating the production, management and delivery of high
quality media content (largescale in terms of size of content), 3D
Internet technologies and metadata management for
professional collaborative working and experiences
Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012

11. The EXPERIMEDIA Approach
FMI Architectural Vision
Design
Experimental Technologies
Experiment Content Component
Content Component
Pervasive Content
Social Content
Audio/Visual
Experimental FMI System
Component
Component
Component
insights into the
3D Content
behaviour of FMI
Outcome
systems
socio-economic
impact on target
Baseline FMI Technologies supporting ecosystem
Mixed Content Lifecycles
Infrastructure Services
Smart Venue Ecosystems
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12. Accelerate research, development and exploitation of innovative Future
Media Internet products and services through testbeds that support
experimentation conducted closer to the real world which explores new
forms of social interaction and experience in online and real world
Exploring new forms of communities.
“live” social interaction
and experience enabled
by the Future Media
Internet
Engaging with users from
culturally diverse
communities through
the R&D cycle
Accessing a multi-
disciplinary team of
experts from
sociology, economics, leg
al, ethics and the Future
Internet
Live Spectator Sports
Collaborative Sports Training
Competitive Calls Cultural and Educational Productions
2012/2013
(1M Euros)
Demand stimulated through open calls, world class venues and exciting live events
Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2011

13. Objectives of the Call
 Experiments that want to trial FMI technologies
 organisations results from R&D projects
 SMEs with beta technology
 academics with innovative technology in computer science
 Each experiment:
 must target a single venue and demonstrate impact to stakeholders (e.g. quality of life
 through communication, visitor experience, sports performance, learning/education, etc);
 must include users and motivations/incentives for their participation;
 must consider the relationship between real-world and online interaction where real-world
 actions have real-world impact through the FMI;
 must explore the relationship between QoS and QoE;
 must use two or more EXPERIMEDIA baseline components together as enablers of the FMI;
 must contribute to the future vision of the FMI;
 must drive the evolution of the EXPERIMEDIA facility.
 Innovative usage scenarios exploiting the multiple dimensions and scale of the EXPERIMEDIA
facility, including system level experiments
 A clear positive impact for users and other stakeholders within the venue ecosystems.
Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2011