The document provides information on various on-page SEO elements including title tags, meta descriptions, keywords, URLs, images, headings, links, and sitemaps. It defines each element and explains their importance for search engine optimization. Some key points include:
- The title tag is an HTML tag that allows you to give a web page a title and appears in search results and browser tabs. It needs to be optimized for users and search engines.
- Meta descriptions generate snippets under search results and help entice clicks, so should be optimized within the 160 character limit.
- Internal links are hyperlinks between pages on the same website while external links point to another domain. Both can pass SEO value but only
This presentation cover all the topic related to SEO2019, Google updates 2019, BERT, website hosting, website domain, black hat seo, white hat seo 2019,google analytics, google webmaster,bounce rate, sandbox effect,inbound link, outbound link, link farming, do follow link, no follow link
Seo Terminology - On Page - Off Page SEO Concepts - Digital Marketing Courses Atul Sharma
Learn about SEO on page & off page activities, clear your all doubts about seo. Become SEO experts
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This is a presentation on " On page optimization " . On page optimization is the optimization done directly on the webpage or website. It is also called webpage optimization .
This presentation cover all the topic related to SEO2019, Google updates 2019, BERT, website hosting, website domain, black hat seo, white hat seo 2019,google analytics, google webmaster,bounce rate, sandbox effect,inbound link, outbound link, link farming, do follow link, no follow link
Seo Terminology - On Page - Off Page SEO Concepts - Digital Marketing Courses Atul Sharma
Learn about SEO on page & off page activities, clear your all doubts about seo. Become SEO experts
Join India's 1st Practical Digital Marketing Courses with 100% Practical Assistance at affordable fees. Get all details about digital marketing course syllabus, course duration, fees, Job sectors etc. Digital Marketing is in boom in India, all business turning from off line to online.
This is a presentation on " On page optimization " . On page optimization is the optimization done directly on the webpage or website. It is also called webpage optimization .
On-page optimization is the pillar of Search Engine Optimization. As the Search Engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. There are many factors that contribute to showing up well in search engine rankings, one of the most important of them is the on-page optimization.
Here I’ll tell you the latest On-page optimization rules in 2016 that you should follow in your website.
Seo May different like search and image search,local search and video search.Here i am mentioning top 50 and important taks or techniques you need to follow while optimizing your webstie
Welcome to Search Engine Optimization Starter Guide. This document first began as an effort to help teams, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines.
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any webpage, but you may not be making the most out of them.
Content SEO: Top SEO considerations for online writers and editorsKaren DeJarnette
Search engine optimization (SEO) is the process of improving the content and architecture of the pages on a website so web search engines can optimally interpret the meaning of the content they contain, and thus give those pages the optimum stack rank they deserve for keyword queries compared to similar pages on competing websites.
The World Wide Web is a massively large place, with tens of billions of pages published (and more added every day). How does an online author or editor get their content page to stand out from the competition and become discoverable to their target audience? Through web search, of course, employing a judicious dose of SEO.
I wrote this PowerPoint deck to define and discuss the most critical on-page SEO techniques available to online publishers. I cover industry standard (white hat) SEO best practices, tip and tricks, etc., for optimizing the body text and page metadata structures of content webpages, be they articles, galleries, or even stories targeted for Google News. I also delve into keyword research techniques using tools provided by search engines. Finally, I offer advice on how to identify yourself to Google as an author of original, high quality content and how to get your photo shown next to your content listings in the Google search results pages. All of this is the essence of content SEO.
I hope you find this presentation informative and helpful to your success as an online author/editor. Enjoy!
Rick DeJarnette
Website Optimization, Search Engine and Social Media Marketing, & Content Development
The SEO Ace
On page is a technique used in Digital marketing for doing search engine optimization. Here we are discussing on page optimization factors which comes under search engine optimization.
For Digital Marketing courses in Bangalore visit us at:
https://www.sketchcareer.com/
Salesforce Certification Training & Courses Online - Victorious DigitalRajatKamble8
Join India's 1st Online Salesforce Classes & Training in India with 100% Placement Assistance at affordable fees. Get all details about online salesforce classes syllabus, course duration, fees, Job sectors etc. SFDC training online is in boom in India.
In this ppt show how to do on page seo and which are main 7 factor use for on page seo. in this ppt mention important for which factor most important for google algorithm.
On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website's search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.
On-page optimization is the pillar of Search Engine Optimization. As the Search Engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. There are many factors that contribute to showing up well in search engine rankings, one of the most important of them is the on-page optimization.
Here I’ll tell you the latest On-page optimization rules in 2016 that you should follow in your website.
Seo May different like search and image search,local search and video search.Here i am mentioning top 50 and important taks or techniques you need to follow while optimizing your webstie
Welcome to Search Engine Optimization Starter Guide. This document first began as an effort to help teams, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines.
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any webpage, but you may not be making the most out of them.
Content SEO: Top SEO considerations for online writers and editorsKaren DeJarnette
Search engine optimization (SEO) is the process of improving the content and architecture of the pages on a website so web search engines can optimally interpret the meaning of the content they contain, and thus give those pages the optimum stack rank they deserve for keyword queries compared to similar pages on competing websites.
The World Wide Web is a massively large place, with tens of billions of pages published (and more added every day). How does an online author or editor get their content page to stand out from the competition and become discoverable to their target audience? Through web search, of course, employing a judicious dose of SEO.
I wrote this PowerPoint deck to define and discuss the most critical on-page SEO techniques available to online publishers. I cover industry standard (white hat) SEO best practices, tip and tricks, etc., for optimizing the body text and page metadata structures of content webpages, be they articles, galleries, or even stories targeted for Google News. I also delve into keyword research techniques using tools provided by search engines. Finally, I offer advice on how to identify yourself to Google as an author of original, high quality content and how to get your photo shown next to your content listings in the Google search results pages. All of this is the essence of content SEO.
I hope you find this presentation informative and helpful to your success as an online author/editor. Enjoy!
Rick DeJarnette
Website Optimization, Search Engine and Social Media Marketing, & Content Development
The SEO Ace
On page is a technique used in Digital marketing for doing search engine optimization. Here we are discussing on page optimization factors which comes under search engine optimization.
For Digital Marketing courses in Bangalore visit us at:
https://www.sketchcareer.com/
Salesforce Certification Training & Courses Online - Victorious DigitalRajatKamble8
Join India's 1st Online Salesforce Classes & Training in India with 100% Placement Assistance at affordable fees. Get all details about online salesforce classes syllabus, course duration, fees, Job sectors etc. SFDC training online is in boom in India.
In this ppt show how to do on page seo and which are main 7 factor use for on page seo. in this ppt mention important for which factor most important for google algorithm.
On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website's search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.
THF offers the students a high quality learning environment of international standards. The workshops are well equipped and the courses are designed to meet industry requirements. This ensures a high degree of employability for THF graduates.
THF offers the students a high quality learning environment of international standards. The workshops are well equipped and the courses are designed to meet industry requirements. This ensures a high degree of employability for THF graduates.
Mastering Search Engine Optimization (SEO) in 2023: A Comprehensive Guide
In the ever-evolving landscape of the digital world, Search Engine Optimization (SEO) remains a critical component of any successful online presence. As we step into 2024, SEO has become even more complex and sophisticated, demanding a fresh perspective on strategies and techniques. In this guide, we will explore the latest trends, tools, and best practices for SEO in 2023 to help you stay ahead in the digital marketing game.
Content of SEO in 202 PPT
1. The State of SEO in 2023
1.1 The Evolution of Search Engines
1.2 The Importance of SEO in the Modern Digital Landscape
1.3 The Role of AI in SEO
2. On-Page SEO
2.1 Optimizing for User Experience
2.2 High-Quality Content Creation
2.3 Structured Data Markup
2.4 Mobile Optimization
3. Off-Page SEO
3.1 Building High-Quality Backlinks
3.2 Social Signals and Branding
3.3 Online Reputation Management
4. Technical SEO
4.1 Core Web Vitals
4.2 Website Speed and Performance
4.3 Mobile-First Indexing
4.4 Schema Markup
5. Local SEO
5.1 Google My Business Optimization
5.2 Local Citations
5.3 Customer Reviews and Ratings
7. Video SEO
7.1 The Popularity of Video Content
7.2 Optimizing Video Content for SEO
8. Content Marketing and SEO
8.1 Content Strategy for SEO
8.2 Content Distribution and Promotion
9. SEO Tools in 2023
9.1 SEO Analytics Tools
9.2 Keyword Research Tools
9.3 SEO Plugin and Software
10. Measuring SEO Success
10.1 Key Performance Indicators (KPIs)
10.2 Tracking and Reporting
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
Online Digital Marketing Courses In India | Join Online Training InstituteRajatKamble8
Join India's 1st Online Digital Marketing Courses with 100% Placement Assistance at affordable fees. Get all details about online digital marketing course syllabus, course duration, fees, Job sectors etc. Digital Marketing is in boom in India, all business turning from off line to online.
Delhi Institute of Digital Marketing has emerged as most promising brand of digital marketing in across India.With our existence in the market, we well understand the importance of digital marketing in the digital era and promised to introduce various courses.
On-Page SEO is a process of optimizing individual web pages within the website in order to rank the web page in a better position in SERP and gain more relevant traffic to the website. On-Page refers to optimizing elements like content, title, images, header tags, and many more in each web page.
8 On-Page SEO Techniques to Boost Your Rank.pdfalanpurdy
This guide is a comprehensive guide that outlines various strategies to optimize web pages for better search engine rankings. These techniques aim to enhance the relevance and authority of a website's content and improve the user experience, ultimately driving more targeted traffic to the site.
The first technique covered in the guide is optimizing title tags. Title tags are HTML elements that specify the title of a web page and appear in search engine results. By including relevant keywords and creating compelling titles, website owners can increase click-through rates and improve their ranking on SERPs.
The second technique discussed is optimizing meta descriptions. A meta description is a brief summary of a web page's content that appears in SERPs. By crafting engaging meta descriptions that include relevant keywords, website owners can attract more clicks to their site.
Header tags are another important element of on-page optimization. These tags are used to structure the content on a web page, and they help search engines understand the hierarchy and importance of each section. By using header tags correctly, website owners can improve their site's readability and make it easier for users and search engines to understand their content.
The fourth technique covered in the guide is optimizing content. By creating high-quality, informative content that includes relevant keywords, website owners can enhance their site's relevance and authority, and attract more traffic from search engines.
Images are also important elements of on-page optimization, and optimizing them can improve a website's ranking on SERPs. Website owners can optimize images by using relevant alt tags, compressing their size, and including descriptive file names.
Internal linking is another technique discussed in the guide. By including internal links on a web page, website owners can improve their site's navigation, help users find relevant content, and enhance their site's authority and relevance.
Page speed is also critical for on-page optimization. Slow-loading pages can negatively impact a site's ranking, so website owners should aim to optimize their site's loading speed by compressing images, minimizing HTTP requests, and using caching.
Finally, mobile responsiveness is crucial for on-page optimization. With more and more users accessing websites on their mobile devices, website owners need to ensure that their site is optimized for smaller screens, and that it provides a seamless user experience on all devices.
In conclusion, the "8 On-Page SEO Techniques to Boost Your Rank" guide provides valuable insights and practical tips for website owners and marketers looking to improve their site's visibility and ranking on search engines. By implementing these techniques, website owners can enhance the relevance and authority of their site's content, improve the user experience, and attract more targeted traffic from search engines.
SEO Training Slides | Digital Boy- Digital Marketing Team in Kanpur | What is...Ashish Sharma
Learn about Digital Marketing Overview | Digital Boy-Digital Marketing in Kanpur
This PPT is only for information purpose to tell about what is SEO and some facts about seo.
The purpose of DigitalBoy(Digital Marketing Team in Kanpur) only provides some learning things because this will give you an idea about what digital marketers do before hiring any digital marketers or SEO service provider. So learn some basics before hiring such as what is SEO (what benefits of SEO and their benefits.http://www.digitalboy.in/
SEO is critical for digital marketing. SEO means Search Engine Optimisation.
SEO assists your website in receiving organic traffic from search engine results pages.
Display your websites at the top of search engine results pages. Spectrum Digital Infocom is an excellent choice for any
student looking to take a digital marketing course in Coimbatore.
The goal of SEO is to generate unpaid traffic results (also known as "organic" results) rather than direct or paid traffic.
Spectrum Digital Infocom provides the best digital marketing course in Coimbatore for the candidates who are willing to
start their career in this field. We provide extensive Search Engine Optimisation training.
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What is SEO Why Optimize?
Increase Visibility
On Page Optimization
~ Title tag
~ Relevant content
~ Meta tag
~ Improve the structure of your URLs
~ Proper use of heading tag
~ Optimization on images
~ Write better links
~ XML site map
Off Page Optimization
~ Link building
~ More On Links
~ Social Media
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2. TITLE TAG
SEO stands for Search Engine
Optimization, which is the practice of
increasing the quantity and quality of
traffic to your website through organic
search engine results
On-page SEO (also known as “on-site
SEO”) is the practice of optimizing web
page content for search engines and
users. Common on-page SEO practices
include optimizing title tags, content,
internal links and URLs.This is different
from off-page SEO, which is optimizing
for signals that happen off of your
website (for example, backlinks)..
The title tag is an HTML code tag that allows you to give a web page a title.
DOMAIN&URL
A URL is an address on the internet. It’s made up of a protocol, domain name, and a
path.
META KEYWORD
Meta keywords are meta tags that you can use to give search engines more
information about a page’s content.
META DESCRIPTION
A meta description is an HTML element that contains a short summary of your page.
UNIQUE CONTENT
Unique content is online content that is created to be completely different than any other
content found on the web
ALT ATRIBUTE FOR IMAGE
The <img> alt attribute is used to specify the alternate text for an image.
SITEMAP
A sitemap is a file where you provide information about the pages, videos, and
other files on your site, and the relationships between them.
Table of
Contents
2
3. H1& H2 TAGS
SEO stands for Search Engine
Optimization, which is the practice of
increasing the quantity and quality of
traffic to your website through organic
search engine results
On-page SEO (also known as “on-site
SEO”) is the practice of optimizing web
page content for search engines and
users. Common on-page SEO practices
include optimizing title tags, content,
internal links and URLs.This is different
from off-page SEO, which is optimizing
for signals that happen off of your
website (for example, backlinks)..
While H1 is your primary heading tag, there are five levels of subheadings, from H2
all the way up to H6, that you can use to structure your content.
Bold or strong
Strong and bold tags are elements of HTML code that you can use to highlight
important words or sections of text on your web page.
DO FOLLOW & NO FOLLOW
DOFOLLOW LINKS ARE A WAY TO PASS ON AUTHORITY TO A WEBSITE, WHILE
A NOFOLLOW LINK DOES NOT PASS ON LINK JUICE.
Table of
Contents
3
INTERNAL LINKS & EXTERNAL LINKS
INTERNAL LINKS ARE HYPERLINKS ON ONE PAGE OF YOUR SITE THAT DIRECT THE READER TO A
TARGET PAGE ON YOUR SITE, WHEREAS AN EXTERNAL LINK IS A HYPERLINK THAT DIRECTS THE
READER TO A REPUTABLE PAGE ON A DIFFERENT WEBSITE.
4. • The title tag is an HTML code tag that allows you to give a web
page a title.
• This title can be found in the browser title bar, as well as in the search
engine results pages (SERP).
• It's crucial to add and optimise your website's title tags, as they play an
essential role in terms of organic ranking (SEO).
• It appears as the clickable headline for the search result and is
important for user experience, SEO, and social sharing.
• Remember to keep the text light and expand on your points verbally.
Let your slides help you, rather than speak for you.
In the HTML code of your web page, they should appear as:
<head><title> Your Title Goes Here </title></head>
These titles can appear in:
•Search engine results
•Social media posts
•Unfurled chat messages
•Browser tabs
TITLE TAG
4
What are Title Tags?
<Title> tags are an HTML element found in the <head> section of the HTML code of your
web page.
5. • The protocol is how the browser gets the information about that page,
either http:// or https:// (“s” stands for secure).
• A domain name defines the location of your website on the
Internet.
• Keywords in your domain are no longer an SEO ranking factor, so you
need to choose domain name that matches your business, brand
business or personality.
• When referring to an Internet address or name, a domain or domain
name is the location of a website. For example, the domain name
"google.com" points to the IP address "216.58. 216.164".
• Generally, it's easier to remember a name rather than a long string of
numbers.
In the HTML code of your web page, they should appear as:
<head><title> Your Title Goes Here </title></head>
These titles can appear in:
•Search engine results
•Social media posts
•Unfurled chat messages
•Browser tabs
DOMAIN & URL
5
What are DOMAIN & URL?
The domain name is the unique address where a website is located.
The top-level domain (TLD) is, for example, com, org, net, and there are many more!
A URL is an address on the internet. It’s
made up of a protocol, domain name, and a
path.
6. • Meta tags are a type of HTML tag with information to share about your
page. This helps search engines understand what it's about so you can
show up in the relevant search results
• Meta keywords are meta tags that you can use to give search engines
more information about a page’s content. They’re found in a webpage’s
HTML source code, and are not visible to visitors.
• Here’s an example of a meta keywords tag:
• <meta name="keywords" content="seo, search engine optimization"/>
• Meta keywords – No more than 10 keyword phrases.
META KEYWORD
6
What are META KEYWORD?
A meta keywords element was placed in the Head section of the HTML of your webpage, and looked
like this:
<meta name="keywords" content="Keyword1, Keyword2, Keyword3">!
Meta keywords are a <meta> tag option that
could be used to give more information to
search engines on what a page is about
7. • A meta description is an HTML element that contains a short summary
of your page and generates the brief snippet you see underneath a
site’s title in Google’s organic search results.
• Meta descriptions might not directly contribute to how Google ranks
your web pages, but they certainly do help entice people to click your
links.
• So nailing your meta descriptions should still be a priority
when optimizing the SEO for your site. And when you can, try and stick
to the 160 character limit.
• What Google really wants is for you to spend more time coming up
with clever, quality content. So as long as your content is useful for
users and contains information that matches search queries, your
pages will rank well in search.
Meta descriptions are still important for two
reasons:
•They help convince people to click on your
result in the organic listings.
•Because Google measures CTR rate, they
might indirectly improve your rankings
by boosting your site’s organic CTR.
META DESCRIPTION
7
What are META DESCRIPTION?
Meta descriptions will appear below the page
title and URL in the search results. Example
of meta description in code: <head> <meta
name="description" content="
Since you only have 160 characters to work with,
writing a great meta description takes more than just
throwing a few words together
8. • Use Headings and Subheadings.
• Use Appropriate Keyword Density
•(and LSI Keywords)
• Use Internal and External Links.
• Answer User Search Intent.
• Use a Simple URL.
• Use Bullet Lists.
• Include a Call-to-Action
Tips for creating unique content
1.Never copy text from somewhere else. Avoid plagiarism by citing research
and using your own words to describe the concept.
2.Always use multiple sources when researching.
3.Give your text a unique structure.
4.Use your own unique style.
5.Use your own reasoning.
UNIQUE CONTENT
8
What are UNIQUE CONTENT?
Creating this kind of content is extremely important
because it can enhance search engine optimization
(SEO). The opposite is duplicate content, which is
content that can found word-for-word on the web.
Unique content is online content that is created to be completely different
than any other content found on the web
9. •'Alt text' is a contraction of 'alternative
text'.
• It's a short written description of an
image, which makes sense of that image
when it can't be viewed for some reason.
•Well-written alt text is important to your
website's accessibility, and its search
engine optimisation (SEO).
What is alt text for an image?
• Alternative (Alt) Text is meant to convey the “why” of the image as it relates to the content of
a document or webpage.
• It is read aloud to users by screen reader software, and it is indexed by search engines.
• It also displays on the page if the image fails to load, as in this example of a missing image.
ALT ATTRIBUTE FOR IMAGE
9
What is Alt Attribute For Image?
The <img> alt attribute is used to specify the
alternate text for an image. The <img> alt attribute is used to specify the alternate text for an image.It is useful
when the image not displayed. It is used to give alternative information for an image.
10. What is a sitemap and what is its importance in SEO?
Sitemaps aren’t always necessary for your website, however, having a sitemap can have a
positive impact on your search engine rankings, as well as the user experience on your site.
There are two types of sitemaps, HTML and XML formats.
An XML sitemap is a file that allows search engine crawlers to fully understand the organization
of your site’s content.
Then, the crawlers have a better idea of your site as they work to bring up the most relevant
results for a search query.
An HTML sitemap, on the other hand, displays the site’s architecture for actual users, which
may help them get to the page they’re seeking quicker, providing a better user experience.
Sitemaps aren’t always necessary for your
website, however, having a sitemap can have a
positive impact on your search engine rankings,
as well as the user experience on your site.
• A sitemap lists a website's most important
pages, thus, making sure search engines
can find and crawl them.
• Sitemaps also help in understanding your
website structure, making it easier to
navigate your website.
SITEMAP
10
What are SITEMAP?
A sitemap is a file where you provide information about the pages, videos, and other files on
your site, and the relationships between them.
Search engines like Google read this file to crawl your site more efficiently.
A URL is an address on the internet. It’s
made up of a protocol, domain name, and a
path.
11. WHAT IS A H1 ELEMENT?
• DESCRIPTION. THE HTML <H1> TAG DEFINES THE HIGHEST LEVEL
OR MOST IMPORTANT HEADING IN THE HTML DOCUMENT.
• THIS TAG IS ALSO COMMONLY REFERRED TO AS THE <H1> ELEMENT.
• H2 HEADING TAG IT DEFINES THE SECOND-LEVEL HEADINGS ON YOUR
WEBPAGE. LIKE AN H1 TAG, AN H2 TAG ALSO APPEARS LARGER THAN THE
REST OF YOUR MAIN BODY TEXT.
• HOWEVER, H2 TAGS ARE ALWAYS SLIGHTLY SMALLER THAN YOUR H1
TAG, SO THAT IT DOES NOT COMPETE WITH YOUR MAIN HEADING.
• KEEP IN MIND THAT HEADING TAGS DON'T STOP AT H2.
The h1 is an HTML tag that indicates a title on
a website. HTML has six different title tags - h1,
h2, etc.
The h1 is considered as the most important title
and the h6 is the least important.
H1 & H2 TAGS
11
What are H1 & H2 TAGS?
While H1 is your primary heading tag, there are five levels of subheadings, from H2 all the way
up to H6, that you can use to structure your content.
To break it down, remember: H1 = Main keywords and
subject matter, what the overall post is about. H2 =
Sections to break up content, using similar keywords to
the H1 tag.
12. WHAT IS A H1 ELEMENT?
• DESCRIPTION. THE HTML <H1> TAG DEFINES THE HIGHEST LEVEL
OR MOST IMPORTANT HEADING IN THE HTML DOCUMENT.
• THIS TAG IS ALSO COMMONLY REFERRED TO AS THE <H1> ELEMENT.
• H2 HEADING TAG IT DEFINES THE SECOND-LEVEL HEADINGS ON YOUR
WEBPAGE. LIKE AN H1 TAG, AN H2 TAG ALSO APPEARS LARGER THAN THE
REST OF YOUR MAIN BODY TEXT.
• HOWEVER, H2 TAGS ARE ALWAYS SLIGHTLY SMALLER THAN YOUR H1
TAG, SO THAT IT DOES NOT COMPETE WITH YOUR MAIN HEADING.
• KEEP IN MIND THAT HEADING TAGS DON'T STOP AT H2.
The h1 is an HTML tag that indicates a title on
a website. HTML has six different title tags - h1,
h2, etc.
The h1 is considered as the most important title
and the h6 is the least important.
H1 & H2 TAGS
12
What are H1 & H2 TAGS?
While H1 is your primary heading tag, there are five levels of subheadings, from H2 all the way
up to H6, that you can use to structure your content.
To break it down, remember: H1 = Main keywords and
subject matter, what the overall post is about. H2 =
Sections to break up content, using similar keywords to
the H1 tag.
13. • THE BOLD TAG <B> WAS ORIGINALLY INTENDED TO DISPLAY TEXT IN
BOLD.
• STRONG <STRONG>, ON THE OTHER HAND, EMPHASIZES THE MEANING OF
THE TEXT AND USUALLY DISPLAYS IT IN BOLD AS WELL.
• THE <STRONG> ELEMENT IS FOR CONTENT THAT IS OF GREATER
IMPORTANCE, WHILE THE <B> ELEMENT IS USED TO DRAW ATTENTION TO
TEXT WITHOUT INDICATING THAT IT'S MORE IMPORTANT.
• THE HTML <STRONG> TAG GIVES TEXT A STRONG EMPHASIS WHICH
TRADITIONALLY MEANS THAT THE TEXT IS DISPLAYED AS BOLD BY THE
BROWSER.
• THIS TAG IS ALSO COMMONLY REFERRED TO AS THE <STRONG> ELEMENT.
Should I use B or strong?
The <strong> element is for content that is of
greater importance, while the <b> element is
used to draw attention to text without
indicating that it's more important.
The <strong> element is for content that is of
greater importance, while the <b> element is
used to draw attention to text without
indicating that it's more important.
Bold or strong
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What are Bold or Strong?
Strong and bold tags are elements of HTML code that you can use to highlight important
words or sections of text on your web page.
The <strong> element is used to identify text that is of
greater importance than the surrounding text.
14. • DOFOLLOW LINKS ARE A WAY TO PASS ON AUTHORITY TO A WEBSITE, WHILE A
NOFOLLOW LINK DOES NOT PASS ON LINK JUICE.
• THE NOFOLLOW ATTRIBUTE TELLS SEARCH ENGINES NOT TO FOLLOW THE
OUTBOUND LINK THAT IS BEING TAGGED — WHICH IS ESSENTIALLY SAYING
THAT THE WEBSITE DOES NOT ENDORSE THE LINK.
• DOFOLLOW IS SIMPLY THE DEFAULT STATE FOR A LINK. SAID ANOTHER WAY,
ANY LINK WITHOUT THE NOFOLLOW ATTRIBUTE IS A DOFOLLOW LINK. WHEN
ANOTHER WEBSITE LINKS TO YOURS WITH A STANDARD (AKA DOFOLLOW) LINK,
IT CAN DIRECTLY AFFECT SEARCH ENGINE RANKINGS
• DOFOLLOW LINKS ARE THOSE THAT ALLOW GOOGLE AND OTHER SEARCH
ENGINES TO POINT BACK TO YOUR WEBSITE OR BLOG.
DOFOLLOW BACKLINKS AND NOFOLLOW
BACKLINKS ARE TWO WAYS OF IDENTIFYING
A LINK AND TELLING GOOGLE HOW TO
ASSOCIATE THE WEBSITE YOU ARE LINKING TO
YOUR WEBSITE.
• SO, EVERY TIME YOU INSERT A DOFOLLOW
LINK ON YOUR SITE, IT CAN POINT BACK TO
YOU, WHICH STRENGTHENS YOUR
AUTHORITY BY SHOWING SEARCH ENGINES
WHAT OTHER SITES, BLOGS, AND POSTS
ARE LINKING TO YOU.
DO FOLLOW & NO FOLLOW
14
What are DO FOLLOW & NO FOLLOW?
DOFOLLOW LINKS ARE A WAY TO PASS ON AUTHORITY TO A WEBSITE, WHILE A NOFOLLOW LINK DOES NOT
PASS ON LINK JUICE.
DOFOLLOW LINKS ARE A WAY TO PASS ON AUTHORITY TO A
WEBSITE, WHILE A NOFOLLOW LINK DOES NOT PASS ON LINK
JUICE.
15. • INTERNAL LINKS ARE HYPERLINKS ON ONE PAGE OF YOUR SITE THAT DIRECT
THE READER TO A TARGET PAGE ON YOUR SITE,
• WHEREAS AN EXTERNAL LINK IS A HYPERLINK THAT DIRECTS THE READER TO A
REPUTABLE PAGE ON A DIFFERENT WEBSITE.
• INTERNAL LINKS ONLY POINT WITHIN YOUR OWN SPECIFIC WEBSITE OR DOMAIN.
THE MENU BAR AT THE TOP OF YOUR SITE INCLUDES INTERNAL LINKS.
• LINKS FROM PAGES ON YOUR SITE TO YOUR CONTACT PAGE ARE ANOTHER
SIMPLE EXAMPLE OF INTERNAL LINKS. ... EXTERNAL = LINKS THAT POINT TO A
SEPARATE DOMAIN
An internal link is a hyperlink between two
pages on the same website. They pass PageRank
(or SEO value) as well as context through anchor
text and surrounding content. Most definitions of
internal linking use the word domain instead of
website.
• A HYPERLINK ON A WEB PAGE THAT POINTS
TO A PAGE ON A DIFFERENT WEBSITE.
• ON A BLOG, A LINK IS TYPICALLY
CONSIDERED EXTERNAL IF IT POINTS TO
ANOTHER BLOG, EVEN THOUGH BOTH
BLOGS ARE HOSTED ON THE SAME BLOG
SITE. CONTRAST WITH INTERNAL LINK.
INTERNAL LINKS & EXTERNAL LINKS
15
WHAT ARE INTERNAL LINKS & EXTERNAL LINKS?
INTERNAL LINKS ARE HYPERLINKS ON ONE PAGE OF YOUR SITE THAT DIRECT THE READER TO A TARGET PAGE ON
YOUR SITE, WHEREAS AN EXTERNAL LINK IS A HYPERLINK THAT DIRECTS THE READER TO A REPUTABLE PAGE ON A
DIFFERENT WEBSITE. ... THESE TWO TYPES OF LINKS TO YOUR SITE ARE KEY, AS THEY BOOST YOUR RANKINGS IN
GOOGLE'S SEARCH RESULTS.
Every website consists of internal and external links. Internal
links connect pages and posts on your website, and external
links connect your pages to other websites.
16. What is keyword research
example?
Let's say, for example, you're
researching the keyword "how to
start a blog" for an article you
want to create.
"Blog" can mean a blog post or the
blog website itself, and what a
searcher's intent is behind that
keyword will influence the
direction of your article
KEYWORD RESEARCH
16
WHAT ARE KEYWORD RESEARCH?
KEYWORD RESEARCH IS THE PROCESS OF DISCOVERING THE KEYWORDS USED BY POTENTIAL CUSTOMERS TO
FIND YOUR PRODUCTS.
You can then pick the most relevant keywords within your
reach that have a good search volume
What is meant by keyword research?
• Keyword research is a practice search engine optimization (SEO)
professionals use to find and research search terms that users enter
into search engines when looking for products, services or general
information.
• Keywords are related to queries, which are asked by users in search
engines.
17. • THESE ON PAGE CHECKLIST IS
VERY IMPORTANT FOR WEBSITE.
THESE ARE THE PILLARS OF ON
PAGE SEO.
• ON PAGE SEO BOOST THE
SEARCH ENGINE PAGE RANKING
AND GIVE HIGH AUTHORITY TO
YOUR WEBSITE
ON PAGE CHECKLIST
17
ON PAGE CHECKLIST
ON PAGE IS VERY IMPORTANY FOR A WEBSITE BECAUSE IT IS THE MAIN SOURCE TO RANK YOUR WEBSITE IN THE
SEARCH ENGINE PAGE
• SITE ACCESSIBILITY
• PAGE SPEED
• OPTIMIZED CONTENT
• KEYWORDS
• TITLE TAGS
• ALT TEXT
18. • THESE ON PAGE CHECKLIST IS
VERY IMPORTANT FOR WEBSITE.
THESE ARE THE PILLARS OF
ON PAGE SEO.
• ON PAGE SEO BOOST THE
SEARCH ENGINE PAGE
RANKING AND GIVE HIGH
AUTHORITY TO YOUR WEBSITE
ON PAGE CHECKLIST
18
DON’T DO OF ON PAGE SEO
ON PAGE IS VERY IMPORTANY FOR A WEBSITE BECAUSE IT IS THE MAIN SOURCE TO RANK YOUR WEBSITE IN THE
SEARCH ENGINE PAGE RANK. THESE ARE THE POINTS DON’T DO IN ON PAGE SEO
• HIDDEN TEXT/ INVISIBLE LINKS
• DUPLICATE CONTENT
• DUPLICATE TITLE TAGS
• URL VARIANTS OF THE SAME
PAGES
• OFF-SITE IMAGES AND CONTENT
ON-SITE