20 On-Page SEO
Tips & Techniques
18. Webmaster Tools
19. Xenu (Broken Links)
Have any more SEO tips for2014 to share?
The best and most effective way to use the title tag is to not to
make the title tag longer than 70 characters. The title should be
according to your page; try to use the long phrased keyword
within the title tag.
Use this tag smartly. Describe your page content and try to use
your most competitive keywords in the text. Use no more than
We all know that Google stated that this tag does not affect your
rankings but there are many SEOs, who still use this tag for other
search engines. Target your 5 most competitive keywords within
HX (Heading) Tags
Use HX tags with each of your main article headings / sections.
Use h1 for the main headings and the rest in h2, h3, h4 and so on.
Try use your keywords in the headings and highlight them in the
eye of search engines with these HX tags.
Optimize each image with ALT and Title tags. Image name can
also be optimized; try to use the keywords smartly within the tags
Search Engine Friendly
Try not to use signs like &, Spaces, ?, etc. in your URLs
otherwise it can come across as spammy. Ask your developer to
make the URLs look easy to read, short and clean.
Quality Content Is King
As we all know “Content is King” in the SEO industry, so we
can’t ignore this one. Each page should have a minimum of 500
words of great quality content.
Make sure your navigation is crawlable, whether it be text or
Externalize the JS and CSS codes to make your website pages
load faster. Take this with a grain of salt as it’s not always the
best choice in any case. Sometimes it’s better to use
progressively inline JS and CSS for faster rendering and
Internal linking will help you to engage your customers within
the website. Internal linking will also help you to control the
bounce rate as well.
Adding links to external high quality website (not just popular)
resources builds a good relation in the eye of search engines and
this trust will help the websites to get higher positions on search
Use geo-tagging to let your users and search engines see your
actual business location.
Use authorship to take the ownership of the content you publish
on your website.
Add social media buttons to encourage your readers to share your
website’s content on their profiles. Websites with social signals
can get better rankings in search engines.
Create xml sitemap and add each of your website in it. You can
submit to sitemap in Google and Bing webmaster tools to make
your website index soon.
Updated: The robots.txt is a text file webmasters create to
instruct robots (typically search engine robots) how to crawl and
index pages on their website.
Make sure you have added and setup the analytics code so you
can properly analyze your website.
Add and verify the ownership of your websites via Google
Webmaster Tools. These webmaster tools will also help to
analyze the on-page validations.
Xenu (Broken Links)
Xenu is free software to find broken links within your web pages.
Find and fix those broken links as soon as you find them.
A website hosting server should be up and running 24/7, with at
least 99.9% uptime. A website with too much downtime can be
de-indexed from and won’t be able to rank higher on search