- Sumeet Mehta
CSE 1 (2nd Year)
What is SEO?
From Wikipedia –
“Search engine optimization (SEO) is the process of
affecting the visibility of a website or...
SEO vs PPC
SEO PPC
• Good for short term
• Relatively Costly for most
terms
• Traffic becomes NIL when
the campaign is stopped
• Used...
Types of SEO
• WhiteHat SEO – following Google’s guidelines to
improve the ranking of website.
• BlackHat SEO – trying to ...
Some important terms
• Organic Results
• SERP
• PageRank
• Backlinks
• OBL/dofollow/nofollow
• Domain Authority & Page Aut...
Organic Results
SERP
• A search engine results page (SERP), is the listing of web pages
returned by a search engine in response to a keywo...
PageRank
• PageRank is a link analysis algorithm, named after Larry Page
and used by the Google web search engine.
• A bet...
Backlinks
• Backlink is any link received by a web node (web
page, directory, website, or top level domain) from
another w...
OBL/ Dofollow/ Nofollow
• OBL stands for OutBond Links. It means number of
external pages that the webpage links.
• Dofoll...
Domain Authority & Page Authority
• Domain Authority: Domain Authority is calculated
metric for how well a given domain is...
Sandbox
• Sandbox is condition when
a site does not appear in
top 1000 results in
Google.
• It is an attempt by Google
to ...
Keyword Density
• Keyword density is the percentage of times a
keyword or phrase appears on a web page compared
to the tot...
Sitemap
• A site map displays the inner framework and
organization of your site's content to the search
engines and the us...
SEO
On Page Optimization On Page Optimization
On page Optimization
• Meta Tags, Meta Description, Title Tags, H1-H6
tags, bold, italics , underline
• Original Content
•...
Off page Optimization
• Blog Commenting
• Forum Profiles
• Link Exchanges
• Web Directories
• Press Release
• Social Media...
Live Demo
Find this ppt on –
http://sumeetmehta.com/seo.pptx
Find the links to the live demos –
http://sumeetmehta.com/seolist.xlsx
...
THANK YOU
Email – sumeet@mail2.in
Facebook – http://facebook.com/sumeet93
Upcoming SlideShare
Loading in …5
×

Seo by sumeet

602 views

Published on

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
602
On SlideShare
0
From Embeds
0
Number of Embeds
156
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Seo by sumeet

  1. 1. - Sumeet Mehta CSE 1 (2nd Year)
  2. 2. What is SEO? From Wikipedia – “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results”
  3. 3. SEO vs PPC
  4. 4. SEO PPC • Good for short term • Relatively Costly for most terms • Traffic becomes NIL when the campaign is stopped • Used by business with huge advertisement budget and higher margin products • Good for long term • Relatively cheaper than PPC for medium/easy keywords • Traffic comes even after SEO campaign is stopped. • Mostly used for business which have either less competition and/or low margins
  5. 5. Types of SEO • WhiteHat SEO – following Google’s guidelines to improve the ranking of website. • BlackHat SEO – trying to manipulate Google’s algorithm to rank for difficult keywords faster and easier than WhiteHat SEO.
  6. 6. Some important terms • Organic Results • SERP • PageRank • Backlinks • OBL/dofollow/nofollow • Domain Authority & Page Authority • Sandbox • Keyword Density • Sitemap
  7. 7. Organic Results
  8. 8. SERP • A search engine results page (SERP), is the listing of web pages returned by a search engine in response to a keyword query. • Better SERP usually means better results • Terms having higher positions get more clicks than ones on lower positions • Very few people tend to visit after first 2 pages for any search term
  9. 9. PageRank • PageRank is a link analysis algorithm, named after Larry Page and used by the Google web search engine. • A better pagerank means a better trust by search engine towards your webpage. • Basically controlled by number of backlinks to the webpage. Pagerank of a webpage is different than pagerank of a website.
  10. 10. Backlinks • Backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node. • The number of backlinks is one indication of the popularity or importance of that website or page. • PageRank is determined by number of backlinks a site has. • Backlinks are like a vote. A good vote helps in better SEO while a bad vote can harm rankings
  11. 11. OBL/ Dofollow/ Nofollow • OBL stands for OutBond Links. It means number of external pages that the webpage links. • Dofollow are normal ahref links if not explicitly mentioned. Dofollow links pass the PR juice to the link. It is similar to you vouching for the site. • Nofollow are links that contain rel=”nofollow” attribute in ahref link. This is similar to letting search engine spiders know that you can not vouch for authenticity of the link.
  12. 12. Domain Authority & Page Authority • Domain Authority: Domain Authority is calculated metric for how well a given domain is likely to rank in Google.com's search results. It is scored out of 100. • Page Authority: A score out of 100-points representing the likelihood for arbitrary content to rank on this page.
  13. 13. Sandbox • Sandbox is condition when a site does not appear in top 1000 results in Google. • It is an attempt by Google to counter manipulation of SERP rankings by using non recommended ways of backlinking (also called BlackHat Seo)
  14. 14. Keyword Density • Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. • In SEO, keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase. • Ideally main keyword density should not be more than 7-10% to avoid over optimization penalty.
  15. 15. Sitemap • A site map displays the inner framework and organization of your site's content to the search engines and the user. • • Helps in easy navigation through the site. • For Users – HTML sitemap • For bots – XML sitemaps
  16. 16. SEO On Page Optimization On Page Optimization
  17. 17. On page Optimization • Meta Tags, Meta Description, Title Tags, H1-H6 tags, bold, italics , underline • Original Content • Appropriate Keyword Density • Sitemap • 301 redirects and 404 pages • Robots.txt • .htaccess files
  18. 18. Off page Optimization • Blog Commenting • Forum Profiles • Link Exchanges • Web Directories • Press Release • Social Media • … and others
  19. 19. Live Demo
  20. 20. Find this ppt on – http://sumeetmehta.com/seo.pptx Find the links to the live demos – http://sumeetmehta.com/seolist.xlsx Q/A
  21. 21. THANK YOU Email – sumeet@mail2.in Facebook – http://facebook.com/sumeet93

×