Onpage and Offpage Search Engine Optimization

1. SEARCH ENGINE is a tool that enables users to locate
information on the World Wide Web. Search engines use
keywords entered by users to find Web sites which contain the
information sought.

3. • SEO is a process of trying to get higher ranking from the
Search Engine.
• Focused exclusively on attracting the natural or organic listing.

4. The process of structuring a web page so that it is found, read,
and indexed by search engines in the most effective manner
possible.
The process of modifying a website to increase its ranking in
organic / crawler-based listings of search engines.
This process improved webpage so their rank higher in search
engines for our target keyword.
Successful search helps this site gain top positioning in the search
engines results pages of search engines such as Google,Yahoo and
MSN for relevant words and phrases.

5. Two terms of SEO
On Page Off page
 Always start with keyword
selection, research
 Title tag
 Meta Description tag
 Keyword tag
 Canonical tag
 H1 tags
 Image Optimization
 Internal Links
 Keyword density
 Keyword proximity
 Site maps
 Robot tag
 Expect results in 6-12 months
 Directory Submission
 Social Bookmarking
 Blog Creation
 Forum posting
 Article submission
 Press Release
 Search engine submission
 RSS Feeds
 W3 Validation
 Copyscape

6. Broad match keyword: Ads may show on searches
for:
low-carb diet plan carb-free foods
low-crab diets
low calorie recipes
Mediterranean diet plans
low-carbohydrate dietary
program
Using broad match
When you use broad match, your ads automatically run on relevant variations of your keywords, even if these terms aren't in your keyword lists. This helps you attrac
Broad match is the default match type that all your keywords are assigned if you don't specify another match type (exact match, phrase match, or negative match). The Google AdWo
Example

8. - must have keywords in title to be ranked no. 1
- should have the exact keyword you use for the page
- every single web page must have its own title tag
- you can use up to 60-65 characters.
Example :
<title>Computer|Traning|Courses|Classes|Institute|Mumbai-
Softprocomp.com</title>

9. - displayed below the title in search results
- use dynamic, promotional language
- use keywords, not more than 150-155 characters.
- no longer carry weight with major SEs
- a myth that meta keywords alone affect rankings
Example:
<meta name= "description" content=“Softpro is a Computer Training
institute in mumbai which provide various courses at cheap rate." />
<meta name="keywords" content=“Softpro is a Computer training
institute in mumbai. " />

10. Duplicate content can often be a problem for SEOs that deal
with large websites that have many different URLs.
Implementing canonical tags on pages with duplicate content
can impact your sites organic performance positively and
eliminate any potential confusion from search engines indexing
your website wrong. http://www.softprocomp.com
http://www.softprocomp.com/
http://www.softprocomp.com/index.html
Example:
<link rel="canonical” href="http ://www.softprocomp.com”/>
<h1>H1, H2 and H3 Header Tags for SEO</h1>
Header tags are an important on-page SEO factor because
they’re used to communicate to the search engines what your
website is about.

11. Image Optimization
 Image Relevance
 Alt Tag
 File name
 Title Tag
Example :
<img src="baby-crying.jpg" title="Baby Crying” alt="Baby Crying" />
File Name : baby-crying.jpg

12. Internal Links
 Internal Links are hyperlinks that point at (target) the
same domain as the domain that the link exists on
(source)
Example :
<a href="http://www.same-domain.com/" title="Keyword Text">Keyword Text</a>

13. Short Vs Long Tail keywords

14. Black Hat SEO
 Black hat SEO is a practice that increases a page's rank
in search engines through means that violate the
search engines' terms of service.
 Black Hat SEO Tactics
 Keyword Stuffing
 Cloaking
 Doorway Pages
 Hidden Text or Links

15. Keyword Stuffing
 Adding keyword terms over and over again in content, Meta tags, This can
adversely affect pages because, if caught, search engines will penalize a
keyword stuffed site or completely remove it from the index. As a general
rule, we recommend not repeating a keyword more than once in the Title
tag, twice in the Description tag and not more than four times in the Meta
Keywords tag.

16. Cloaking
Cloaking refers to showing one page to Search Engine and a different
page to your human visitor.

17. Doorway Pages
 Doorway pages are optimized pages that pull in SE
traffic, but this traffic is immediately redirected to a
different page.

18. Hidden text and links
 Hidden text and links are easily spotted by search engines and are not
beneficial to your website. Websites can be removed from the Google index
for using this method of deception.
Hidden links
o Hidden links are when the hidden text of a web page has a link in it.

19. Keyword density tells you how often a search term appears in a
text in relation to the total number of words it contains. For
example: if a keyword appears three times in a 100 word text the
keyword density would be 3%. From the point of view of search
engines, a high keyword density is a good indicator of search
engine spam. If a keyword appears too often in a website, search
engines will downgrade the website and it will then appear lower
down in search results.

20. Keyword proximity refers to the closeness between two or more
keywords.
In general, the closer the keywords are, the better.
For example:
How Keyword Density Affects Search Engine Rankings
How Keyword Density Affects Rankings In Search Engine
Using the example above, if someone searched for "search engine
rankings,
" a web page containing
the first sentence is more likely to rank higher than the second.
The reason is because the keywords are placed closer together.
This is assuming that everything else is equal, of course.

22. SEO - what is NOT recommended
Flash and shockwave - spiders do not pick up these files
Image only sites - spiders do not pick up images
Image maps - spiders cannot read image maps.
Do not use them on your home page or critical pages.
Frames - only one page can be titled (titling is critical in
search rankings)
- If the spider cannot read the complete page (because of
the frames), it will not be indexed properly.
- Some spiders may not even read a frames web site
Misspellings, JavaScript or HTML errors (validate your code)

23. PDF files - Although some search engines can index them, the
pages must be interpreted into HTML and can lose much of
their content.
- place PDFs lower down in your site
Drop down menus – spiders cannot read them therefore make
sure you have a SiteMap

25.  Content is the king
 This is to generate more traffic from the search
engine, because if there’re more content than there
will be more keywords. More keywords indexed in the
search engine, surely more traffic to the website.

26. Good URL
• http://www.softprocomp.com/tallychamp.html
Bad URL
• http://www.kuis.edu.my/v2/index.php?option=com_
content&task=blogsection&id=12&Itemid=72

27. index(default) Index the page
noindex Don't index the page
nofollow Don't index any pages hyper-linked to this page
none Same as "noindex, nofollow"
This Meta tag is used to tell the search engine whether
you want the web page indexed or not.
<meta name="robots" content=“index,follow”/>

28. The sitemap.xml file in an XML file that is saved to a website’s
server. It contains a list of all the subpages belonging to the
website. These files help search engines to learn more about the
structure of a website. This speeds up the crawl process and
reduces the likelihood that the crawler will overlook subpages. In
addition, the file can provide additional information about certain
content, e.g.:
Information about images or videos that can be found on a website
or the duration of a video and its subject.
General information about the website, e.g. when it was last
updated.

29. *

30.  Off page SEO refers to techniques that can be used to
improve the position of a web site in the search engine
results page (SERPs). Many people associate off-page
SEO with link building but it is not only that. In
general, off Page SEO has to do with promotion
methods – beyond website design –for the purpose of
ranking a website higher in the search results.
 What is off-page in SEO?
*Off-page optimization through you can increase traffic
for your website, Blog, your Facebook page, Twitter,
Google+ profile page and LinkedIn. Basically seo off-
page optimization in us making quality back link and
increasing back link.

31. Types of Back linking
 One way links are wonderful to have because it
increases the link popularity.
 Two way links provides mutual agreement between
two web sites to display the other's link somewhere on
their website. Building inbound links is a simple and
proves to be very powerful website promotional tool.
 Three way link building takes the link from other web
site and in return you provide back links from one of
your other website.

32. Directory Submission
 Directory submission is refers to off-page
optimization process of adding your site URL with
other details (Title, Meta tag, Meta description, User
and email id) to a most appropriate category.
Website Examples :
 http://www.vmoptions.com
 http://www.submissionwebdirectory.com/
 http://www.freeprwebdirectory.com/

33. Social Bookmarking
 Social bookmarking is refers to off-page optimization
process of saving your URL and other details (Title,
Meta tag, Meta description and user profile) online
bookmarking to website and sharing with friends.
Website Examples :
 http://digg.com/
 http://www.delicious.com/
 http://www.stumbleupon.com/

34. Blog creating
 Blog" is an abbreviated version of "weblog," which is a
term used to describe website that maintain all
information about your site. Blog creating is refers to
off-page process of adding all information about your
site to blog.
Website Examples :
 http://www.blogger.com
 http://www.wordpress.com
 http://www.weebly.com/

35. Forum posting
 Forum is an online discussion platform. Forum posting is
refers to off-page process in which you can create your
thread and replay to another thread.
Website Examples :
 http://www.big-boards.com/
 http://www.bluehostforum.com/

36. Article submission
 Article submission is refers to off-page optimization
process in which you write new or old information
about your website, services or products. Article
submission is a very good way to increase traffic and
quality back links.
Website Examples :
 http://www.ezinearticles.com/
 http://www.articlesbase.com/
 http://goarticles.com/

37. Press Release
 Press release is refers to off-page optimization process
in which you announcement about some News and
Innovation your new website, new services or new
products. Press release is a very good way to increase
traffic and quality back links.
Website Examples :
 http://www.freepressrelease.com/
 http://www.qualitypressreleaser.com/
 http://newsreleaser.com/
 http://www.onlineprnews.com/

38. Search engine submission
 Search engine submission is refers to off-page
optimization process, submitting URL to search engine
to know your website.
Website Examples :
 http://www.freewebsubmission.com/
 http://search.yahoo.com/info/submit.html
 http://www.bing.com/toolbox/submit-site-url

39. Classifieds submission
 Classifieds submission is refers to off-page
optimization process. Classifieds is advertising form
in which you can advertise your service, product,
business website.
Website Examples :
 http://www.viewmyclassified.com
 http://www.clickindia.com
 http://www.quikr.com