The document discusses learning in a social setting. It notes that by 2016, 50% of large organizations will have internal social networks similar to Facebook that 30% will consider as essential as email and phones. It also notes that in 2017, most new user-facing apps will combine social, mobile, and game elements. The document then provides statistics about the size and scope of operations of a large Canadian retailer before examining the different types of value that can be realized from participation in a social network, such as immediate or applied value. It concludes by summarizing lessons learned around community management, change management, and the need to rethink businesses as organizations become more networked.